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Unknowncirca 1940 original painting for Calvados, the famous apple brandy from NormandyCirca 1940
Circa 1940
$887.13
£669.94
€750
CA$1,240.88
A$1,357.92
CHF 712.17
MX$16,230.09
NOK 8,987.54
SEK 8,384.29
DKK 5,713.13
About the Item
Rustic, vibrant, and undeniably French, this charming circa 1940 original painting captures the nostalgic warmth of local advertising through gouache and watercolor. Celebrating Calvados, the famous apple brandy from Normandy, the composition exudes handmade authenticity and provincial pride — a far cry from the mass-produced posters of the post-war commercial boom.
Dominating the scene is a bold bottle of Vieux Calvados, flanked by a full coupe glass that hints at the drink’s amber richness. Above, a golden eagle soars over a red crest marked with the letter G and the date 1870, emphasizing the heritage and tradition behind the brand. Five stars accompany the emblem, symbolizing a mark of excellence — a typical stylistic flourish in vintage French advertising.
The handwritten slogan reads:
"Goûtez de ce bon Vieux Calvados – il est le meilleur du monde"
("Taste this fine old Calvados – it is the best in the world"),
a heartfelt, unpolished declaration that reflects the confidence of small producers and their faith in the product’s time-honored quality.
Executed in a blend of gouache and aquarelle, this piece likely served as a point-of-sale sign or promotional design. The brushwork and informal lettering suggest it was hand-painted by an artisan or in-house illustrator rather than a professional commercial artist, giving it a unique charm and authenticity that collectors and lovers of vernacular art find irresistible.
Whether seen as a piece of local heritage or simply an evocative relic of mid-century French life, this painted advertisement offers a glimpse into a time when craftsmanship defined both the product and its promotion.
Gouache and Watercolor
Alcohol - Advertising - Normandy - France
He is the best in the world
- Creation Year:Circa 1940
- Dimensions:Height: 11.03 in (28 cm)Width: 8.27 in (21 cm)
- Medium:
- Period:
- Condition:Good condition, pinholes.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792217136092
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