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Cheryl MaederFar & Away XI2012
2012
About the Item
heryl Maeder is a Fine Art Photographer and Filmmaker
Maeder was born in Elmwood Park, New Jersey, USA, and in her early 20s moved to Zurich, Switzerland, where she studied photography at the Zurich University of the Arts. After 8 years in Switzerland, she returned to United States and opened her photography studio in San Francisco, where she photographed international advertising and fashion campaigns. She transitioned from photographing fashion models to photographing real women, to celebrate the beauty of women in all shapes and sizes. Her photography work became the inspiration for the Dove Campaign on Real Women, Real Beauty- which transformed the way women are viewed in the global media. In 2005, Maeder relocated her studio to the Miami area and deeply immersed herself into fine art photography and filmmaking.
While the foundation of Maeder’s work is photography, investigations into film and large-scale installations have expanded her visual world. By immersing herself into the world of new technologies and shifting between the mediums, new opportunities for rewarding and creative collaborations have occurred for large-scale installations.
- Creator:Cheryl Maeder (1949, American)
- Creation Year:2012
- Dimensions:Height: 45.28 in (115 cm)Width: 29.93 in (76 cm)
- Medium:
- Period:
- Condition:
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU2506213451132
Cheryl Maeder
Cheryl Maeder was born in Elmwood Park, New Jersey, and in her early 20s moved to Zurich, Switzerland, where she studied photography at the Zurich University of the Arts. After eight years in Switzerland, Maeder returned to the United States and opened her successful photography studio in San Francisco, where she photographed international advertising and fashion campaigns. Maeder transitioned from photographing fashion models to photographing real women. She wanted to celebrate the beauty of women in all shapes and sizes. Her photography work became the inspiration for the global Dove Campaign on Real Women, Real Beauty which transformed the way women are perceived in the media. In 2005, she relocated her studio to the Miami area and deeply immersed herself into fine art photography and filmmaking. Maeder’s explorations with her camera uncovered her passion for Abstractionism and Impressionism in both her photography and her video installations. “Each of Maeder’s images elegantly transforms into paintings. Through her work, we are introduced to an avant-garde method of painting through photographs,” said Sebastian Perez, NSU Art Museum, Fort Lauderdale.
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