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Achille Luciano MauzanBertozzi Genuine Reggiano Cheese Italian small store advertising display 1920s1924
1924
$600
About
In 1921, two poster titans, Leonetto Cappiello and Achille Mauzan, organized a world-class joint exhibition in Milan. They both were prodigies - Cappiello became the king of the poster in Paris in the early 1900s while Mauzan created a staggering 1500 silent movie posters in Milan. Once Mauzan turned to product advertising in 1920, his approach was clearly influenced by Cappiello -- but his style, if it could be imagined, was considered zanier and more shocking, often including eye-catching electric color.
There is no better example than this hilarious classic created in 1924 to promote Bertozzi parmesan cheese. It features a close up of three old men's Roman noses and big eyes focused on a giant cheese wheel. This is the now hard to find store display format of the poster backed on thin cardboard which would have hung in a window or as a product display in the store. it is 9.5 x 6.75 inches.
This is an original vintage lithographic poster and is guaranteed to be an original. We are a leading antique and vintage poster dealer for 26 years - send us a message if you have any queries!
In excellent condition.
Details
- CreatorAchille Luciano Mauzan (1883 - 1952, Italian)
- Creation Year1924
- DimensionsHeight: 9.5 in. (24.13 cm)Width: 6.75 in. (17.15 cm)
- Medium
- Movement & Style
- Period
- ConditionExcellent condition with bright colors. Mounted on thin cardboard to be used as a counter or in-store display.
- Gallery LocationBoston, MA
- Reference Number
Shipping & Returns
- Shipping$110 Standard Parcel Shippingto anywhere in the world, arrives in 3-5 weeks. We recommend this shipping type based on item size, type and fragility.Delivered by a parcel delivery service such as UPS, FedEx, or DHL.Ships From: Boston, MA
- Return Policy
A return for this item may be initiated within 3 days of delivery.
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About the SellerLocated in Boston, MA
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