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Achille Luciano Mauzan
Bertozzi Genuine Reggiano Cheese Italian small store advertising display 1920s

1924

$600

About

In 1921, two poster titans, Leonetto Cappiello and Achille Mauzan, organized a world-class joint exhibition in Milan. They both were prodigies - Cappiello became the king of the poster in Paris in the early 1900s while Mauzan created a staggering 1500 silent movie posters in Milan. Once Mauzan turned to product advertising in 1920, his approach was clearly influenced by Cappiello -- but his style, if it could be imagined, was considered zanier and more shocking, often including eye-catching electric color. There is no better example than this hilarious classic created in 1924 to promote Bertozzi parmesan cheese. It features a close up of three old men's Roman noses and big eyes focused on a giant cheese wheel. This is the now hard to find store display format of the poster backed on thin cardboard which would have hung in a window or as a product display in the store. it is 9.5 x 6.75 inches. This is an original vintage lithographic poster and is guaranteed to be an original. We are a leading antique and vintage poster dealer for 26 years - send us a message if you have any queries! In excellent condition.

Details

  • Creator
    Achille Luciano Mauzan (1883 - 1952, Italian)
  • Creation Year
    1924
  • Dimensions
    Height: 9.5 in. (24.13 cm)Width: 6.75 in. (17.15 cm)
  • Medium
  • Movement & Style
  • Period
  • Condition
    Excellent condition with bright colors. Mounted on thin cardboard to be used as a counter or in-store display.
  • Gallery Location
    Boston, MA
  • Reference Number
    Seller: ITL027391stDibs: LU133227291462

Shipping & Returns

  • Shipping
    $110 Standard Parcel Shipping
    to anywhere in the world, arrives in 3-5 weeks.
    We recommend this shipping type based on item size, type and fragility.
    Ships From: Boston, MA
  • Return Policy

    A return for this item may be initiated within 3 days of delivery.

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About the Seller
5 / 5
Located in Boston, MA
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Established in 1994
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