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Albert BrenetCirca 1950 travel poster by Albert Brenet - King Mohammed V.Circa 1950
Circa 1950
About the Item
This captivating circa 1950 travel poster by Albert Brenet offers a striking depiction of Friday in Rabat, the capital of Morocco, during the reign of King Mohammed V. As one of France’s most celebrated travel illustrators, Brenet masterfully captures the energy and elegance of a royal procession.
The artwork highlights a Friday prayer procession, an important weekly event in Moroccan culture, where the Sultan (later King Mohammed V), dressed in regal white, rides through the city accompanied by his guards and advisors. The scene is infused with movement, from the flowing garments of the dignitaries to the proud stance of the Arabian horses, emphasizing Morocco’s deep-rooted traditions and royal grandeur.
Commissioned as part of a mid-century campaign to promote Morocco as an exotic yet sophisticated travel destination, this poster exemplifies Brenet’s signature style—bold compositions, rich earthy tones, and a meticulous eye for cultural detail. It reflects the French colonial perspective of the time, yet also hints at Morocco’s growing national identity, just a few years before gaining independence in 1956.
Today, this poster is highly prized among collectors for its historical significance and artistic excellence, offering a timeless glimpse into Morocco’s past and the enduring legacy of King Mohammed V, the nation’s beloved leader and symbol of independence.
Tourism - Morocco
Printed by Perceval in Rabat
- Creator:Albert Brenet (1903 - 2005, French)
- Creation Year:Circa 1950
- Dimensions:Height: 38.98 in (99 cm)Width: 24.41 in (62 cm)
- Medium:
- Period:
- Condition:Very good condition, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792216083342
Albert Brenet
Albert Brenet, who recently celebrated his hundredth birthday, is surely the last of the true adventurers, having spent his life sailing the oceans of the world as the French Navy's official artist. He was born in Harfleur, near Le Havre, in 1903, and 'at home, the talk was always about the wind, the sea, and the ships'. Then there were the three-masters with their exotically perfumed cargoes of spices and coffee. The turning point in his life came when he first caught sight of the Bonchamp, one of the last three-masters to ply the seas, built at the turn of the century. As the crew was two men short, Albert gained a place on board and spent the next seven months sailing 'as they did in Colbert's day' - no electricity and just two buckets of freshwater per man per week. In between manning the rigging, he captured every instant of life on board, even in the roughest of seas. From that moment on, Albert painted and drew everything that moved, from the firemen of Los Angeles to the feria in Seville, and, of course, a whole armada of ships. He became one of the Navy's official painters in 1936. Albert thrilled to the sights of the Orient - the mosques of Iran, the souks of Tunisia - and was endlessly fascinated by the quality and continuity of Japanese civilization. Now enjoying a peaceful and well-deserved retirement south of Paris, Albert is the only artist ever to have been granted specialties in all three services - Army, Navy, and Air Force. Three exhibitions are being staged to mark Albert Brenet's hundredth birthday - in Perros-Guirec (Côtes-d'Armor), Le Havre, and Paris, at the Musée de la Marine. Taken from Normandie Magazine Summer 2003)
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