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C. RivièreCirca 1950 poster Air Algérie regular line networkCirca 1950
Circa 1950
About the Item
The circa 1950 poster Air Algérie, réseau des lignes régulières by C. Rivière is a vibrant and captivating piece of mid-century commercial art that illustrates the network of regular flight routes operated by Air Algérie. This visually dynamic map, designed for promotional purposes, provides a striking depiction of the airline’s key destinations, while simultaneously capturing the cultural and geographical essence of the regions served by the airline.
At the heart of the poster is a stylized map that spans the Mediterranean, connecting France and Algeria, along with neighboring regions like Spain, Italy, and Corsica. The routes are represented by white lines radiating from the central hub of Algiers, showcasing the airline’s network across both Europe and North Africa. The poster serves as a visual guide to Air Algérie’s reach, reinforcing its importance in bridging these two culturally rich and historically intertwined regions during the post-war period.
The map is not only functional, but it is also adorned with symbolic and illustrative elements that evoke the character and allure of the regions represented. France is dotted with iconic landmarks like the Eiffel Tower in Paris and other subtle representations of its varied landscape, including trees and rolling hills. In contrast, the southern regions, particularly North Africa, are imbued with imagery reflective of their unique cultural heritage—camel caravans, desert landscapes, fishermen casting their nets, and men engaged in traditional activities, all placed strategically on the map to create a visual narrative of the region’s diversity.
The use of bold colors—deep reds, ochres, and blues—adds to the sense of adventure and allure associated with air travel at that time. The contrast between the earthy tones of the landmasses and the light blue of the Mediterranean Sea enhances the visual appeal, creating a sense of openness and connectivity. The sea itself is dotted with playful marine imagery—fish, sea creatures, and boats—adding a whimsical element to the map.
In the lower left corner, the Air Algérie logo, adorned with the airline’s emblematic wings and initials, anchors the design, reminding viewers of the company's pioneering role in air travel across the Mediterranean. The logo reflects the period’s aesthetic, evoking the clean, streamlined designs associated with the post-war aviation industry, when air travel was seen as a symbol of modernity, progress, and adventure.
Algeria, at the time a French colony, is depicted with particular emphasis on its major cities—Algiers, Oran, Constantine, and Philippeville—reflecting its importance as the hub of Air Algérie’s operations. The inclusion of landmarks and local imagery—such as palm trees, oil derricks, and mosques—evokes the exotic allure that Algeria held for French and international travelers during this period. The map effectively positions Algeria as a gateway between Europe and Africa, offering passengers both a glimpse of its cultural richness and an invitation to explore.
The title, Air Algérie, réseau des lignes régulières, prominently displayed at the top, reinforces the focus on the airline’s regular service, suggesting reliability and efficiency—key selling points in the growing aviation industry of the mid-20th century. This is further underscored by the network of radiating lines, visually communicating the idea of connectivity and ease of travel across these diverse regions.
C. Rivière’s work, with its lively illustrations and practical focus, fits neatly into the broader tradition of travel posters from this era, where the marriage of artistic flair and commercial purpose was a hallmark. Posters like this one were designed not only to inform but to inspire a sense of adventure, appealing to the optimism and enthusiasm for air travel that was gaining momentum in the 1950s. These posters functioned as key marketing tools for airlines, enticing passengers with the promise of exotic destinations and seamless travel experiences.
In summary, Air Algérie, réseau des lignes régulières is both a practical representation of Air Algérie’s flight routes and a vibrant piece of mid-century design, celebrating the cultural and geographical richness of the airline’s destinations. With its evocative imagery, bold color palette, and symbolic representations of both Europe and North Africa, it captures the excitement and romance of air travel in the 1950s while showcasing Algeria’s pivotal role as a hub for international connectivity.
Original poster
Airline - Tourism - Algeria
C.G.T.A.
- Creator:C. Rivière
- Creation Year:Circa 1950
- Dimensions:Height: 17.33 in (44 cm)Width: 13 in (33 cm)
- Medium:
- Period:
- Condition:Good condition, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792215284992
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