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David Lance Goines
1979 original advertising poster by David Lance Goines - Ravens Wood Winery

1979

$1,186.73
£886.08
€1,000
CA$1,667.33
A$1,824.28
CHF 941.33
MX$21,845.61
NOK 11,950.58
SEK 11,196.54
DKK 7,617.28

About the Item

This striking 1979 original advertising poster by David Lance Goines was created for Ravenswood Winery, a Sonoma-based vineyard known for its bold Zinfandels and unapologetically unpretentious attitude. The poster was commissioned the same year the winery was founded by Joel Peterson, capturing the birth of what would become one of California’s most iconic wine labels. At the center of the composition is the instantly recognizable Ravenswood logo — a triskelion of three stylized ravens chasing one another in a perfect circular dance, their bodies morphing into abstract human-like forms. Rendered in a clean, bold palette of black, white, and earthy terracotta red, the design is both primal and elegant, echoing ancient Celtic motifs while also evoking a modernist sensibility. The typography, a hallmark of Goines’ work, is clear and weighty. The words “RAVENS” and “WOOD” are set in large serif capitals, the latter with a woodcut-style W that grounds the composition in a sense of earthy tradition. The design’s simplicity is deceptive: every element — from the balance of negative space to the subtle harmony of line and motion — speaks to Goines’ mastery of form and visual communication. David Lance Goines (1945–2023), the legendary Berkeley-based artist and printmaker, was a leading figure in American poster art for over five decades. He developed a distinctive visual language rooted in classical proportions, Japanese woodblock aesthetics, and the Arts and Crafts tradition. His posters often feel timeless — modern but not trendy, refined but never cold. As the founder of Saint Hieronymus Press, Goines championed artisanal printing methods and believed deeply in the connection between beauty, function, and clarity. This poster is not only the origin of Ravenswood Winery’s visual identity but also a testament to the enduring power of graphic design. It remains one of Goines’ most enduring contributions to the world of wine branding — iconic, instantly recognizable, and utterly unique.
  • Creator:
    David Lance Goines (1945 - 2023, American)
  • Creation Year:
    1979
  • Dimensions:
    Height: 24.02 in (61 cm)Width: 15.75 in (40 cm)
  • Medium:
  • Period:
  • Condition:
    Very good state.
  • Gallery Location:
    PARIS, FR
  • Reference Number:
    1stDibs: LU1792217047692

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