Skip to main content
Want more images or videos?
Request additional images or videos from the seller
1 of 8

E. Cvik
1990 Soviet poster, titled “За здоровье!” (For Health!)

1990

About the Item

This vibrant 1990 Soviet poster, titled “За здоровье!” (For Health!), is a striking example of the Soviet Union’s visual propaganda during the late perestroika period. Designed to promote health and wellness, the poster showcases the optimism and forward-looking ideals that characterized public messaging at the time. The poster’s composition centers on two hands forming a triumphant gesture, open to the rising sun. The hands are richly decorated with traditional khokhloma-style floral patterns, a nod to Russian folk art and cultural heritage. This symbolic use of nature and flourishing plants evokes vitality, growth, and harmony with the environment, while reinforcing national pride. Butterflies, doves, and flowers fill the patterns, emphasizing themes of peace, beauty, and renewal. In the background, a radiant sun rises over a serene sky dotted with soft white clouds. The sun, a common symbol in Soviet art, represents hope, progress, and a bright future. Here, it aligns with the poster’s health-oriented message, suggesting that well-being is the foundation of a prosperous and enlightened society. The phrase “За здоровье!” (“For Health!”) in bold lettering at the top right corner encapsulates the poster’s purpose: to inspire citizens to prioritize their health and embrace wellness as a collective goal. By 1990, health campaigns in the Soviet Union often aligned with broader efforts to promote a more sustainable and positive way of life amid the social and economic changes of perestroika. Technically, the poster’s chromatic palette—dominated by green, yellow, red, and blue—imbues the image with energy and positivity. The integration of folk motifs into a modern propaganda context reflects a synthesis of tradition and progress, a recurring theme in late Soviet design. Created in the final years of the Soviet Union, this poster stands as a testament to the era’s optimism and evolving values. Its unique combination of traditional Russian artistry and modern graphic design principles make it both a visual and cultural artifact of its time. Today, it remains a powerful representation of the late-Soviet commitment to promoting health, unity, and a hopeful future. Alcohol - Propaganda - Russia Fight against alcoholism
  • Creator:
    E. Cvik
  • Creation Year:
    1990
  • Dimensions:
    Height: 34.26 in (87 cm)Width: 22.45 in (57 cm)
  • Medium:
  • Period:
  • Condition:
    Good condition, slight creases.
  • Gallery Location:
    PARIS, FR
  • Reference Number:
    1stDibs: LU1792215720952

More From This Seller

View All
Circa 1935 original poster made by Bourgis, to promote the Paris Fair
Located in PARIS, FR
A very nice poster made around 1930 by Bourgis, to promote the Paris Fair. The Paris Fair is the largest commercial event in France. The Fair moved to the Porte de Versailles in 192...
Category

1930s Prints and Multiples

Materials

Paper, Lithograph

1928 Original Jungfrau Railway poster, created by Émile Cardinaux
By Emile Cardinaux
Located in PARIS, FR
The original Jungfrau Railway poster, created by Swiss artist Émile Cardinaux in 1928, is a masterpiece of Swiss design. Cardinaux, who was born in Swi...
Category

1920s Prints and Multiples

Materials

Linen, Paper, Lithograph

Circa 1960 Original poster for the shipping company Linea C - EUGENIO C liner
Located in PARIS, FR
A beautiful poster created for the shipping company Linéa C (Costa Croisière) featuring the magnificent EUGENIO C liner. This liner entered service in 1966. She was one of the last ...
Category

1960s Prints and Multiples

Materials

Paper, Lithograph

1896 Original poster - Les Maîtres de l'affiche Pl. 2 - Divan Japonais
By Henri de Toulouse-Lautrec
Located in PARIS, FR
Henri de Toulouse-Lautrec's "Divan Japonais, 75 rue des Martyrs" poster, created in 1896, is an emblematic example of the poster art of the period. It is part of the "Maîtres de l'Af...
Category

1890s Art Nouveau Prints and Multiples

Materials

Paper, Lithograph

1956 numbered Lithography by Fernand Léger for the Musée des Arts Décoratifs
By Fernand Léger
Located in PARIS, FR
This 1956 lithograph numbered 307/450 by Fernand Léger for the Musée des Arts Décoratifs, taken from a work dating from 1924 and printed by Mourlot, is a remarkable example of art co...
Category

1950s Cubist Prints and Multiples

Materials

Paper, Lithograph

Original poster of 1991 : 2nd trophy of the elected golfers of Bethemont
Located in PARIS, FR
Beautiful poster of 1991 : 2nd trophy of the elected golfers of Bethemont. The Golf de Bethemont, located only 20 minutes from Paris, is to this day the only work in France of the G...
Category

1990s Prints and Multiples

Materials

Paper, Lithograph

You May Also Like

Botanical Triptych Cyanotype Print of Shady Majesty Palm Leaves Garden in Blue
By Kind of Cyan
Located in Barcelona, ES
This series of cyanotype triptychs showcases the beauty of nature scenes, including stunning beaches and oceans, as well as the intricate textures of water, forests, and skies. These...
Category

2010s Academic Landscape Prints

Materials

Lithograph, Monotype, Paper

Waves of Clouds, Deep Blue Cyanotype Print, Pleasant Cloudy Sky, Large Triptych
By Kind of Cyan
Located in Barcelona, ES
This series of cyanotype triptychs showcases the beauty of nature scenes, including stunning beaches and oceans, as well as the intricate textures of water, forests, and skies. These triptychs are large pieces that feature lush blues, making them an impressive addition to any beautifully designed space. Each triptych is printed by hand and carefully crafted to capture the unique essence of these natural environments, with a focus on the interplay of light and shadows, and the subtle nuances of tone and texture. The beach and ocean scenes depict the dynamic beauty of waves crashing against the shore, with the cyanotype process lending a dreamy, ethereal quality to the images. Similarly, the forest and wood scenes...
Category

2010s American Realist Landscape Paintings

Materials

Lithograph, Rag Paper

John F. Kennedy, Jr. Salutes His Father, the President - Rare Signed Lithograph
Located in Soquel, CA
"From John to John" - Rare Signed Figurative Lithograph in Ink on Paper Bold lithograph by Eugene Hawkins (American, b. 1933). Rendered in a semi-abstracted style, depicting John F. Kennedy, Jr. saluting his father. Titled, numbered, dated, and signed along the bottom edge: "From John to John litho #46/50 Jan 64 Eugene Hawkins, Legend #412" Presented in a new black mat. Mat size: 20"H x 16"W Image size: 15"H x 11"W Eugene Hawkins (American, b. 1933) is a BIPOC artist...
Category

1960s American Modern Figurative Prints

Materials

Paper, Ink, Lithograph

"Birmingham School Girl" - Rare Signed Figurative Lithograph in Ink on Paper
Located in Soquel, CA
"Birmingham School Girl" - Rare Signed Figurative Lithograph in Ink on Paper Bold lithograph by Eugene Hawkins (American, b. 1933). Rendered in a semi-abstracted style, a young, black school girl is distressed and crying on her knees with her books and lunch in hand. Titled, numbered, dated, and signed along the bottom edge: "Birmingham school girl litho #4 May 1963 Eugene Hawkins, Legend 412" Presented in a new black mat. Mat size: 18"H x 14"W Image size: 11.25"H x 8.75"W Eugene Hawkins (American, b. 1933) is a BIPOC artist...
Category

1960s American Modern Figurative Prints

Materials

Paper, Ink, Lithograph

"And Search for Peace" - Rare Signed Figurative Lithograph in Ink on Paper
Located in Soquel, CA
"And Search for Peace" - Rare Signed Figurative Lithograph in Ink on Paper Bold lithograph by Eugene Hawkins (American, b. 1933). Rendered in a semi-abstracted style, a young, black boy holds out his arm for a dove, the symbol of peace to land. Titled, numbered, dated, and signed along the bottom edge: "and search for peace litho #22/50 Jan 64 Eugene Hawkins, Legend #412" Presented in a new black mat. Mat size: 18"H x 14"W Image size: 11"H x 8.75"W Eugene Hawkins (American, b. 1933) is a BIPOC artist...
Category

1960s American Modern Figurative Prints

Materials

Paper, Ink, Lithograph

Three Poems: Nocturne III, Abstract Minimalist Lithograph by Robert Motherwell
By Robert Motherwell
Located in Long Island City, NY
Artist: Robert Motherwell, American (1915 - 1991) Title: No. 3 from Three Poems, collaboration with Octavio Paz Year: 1987 Medium: Lithograph on Japon with Chine Colle Edition: 750 I...
Category

1980s Abstract Expressionist Abstract Prints

Materials

Rice Paper, Lithograph

Recently Viewed

View All