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E. Cvik1990 Soviet poster, titled “За здоровье!” (For Health!)1990
1990
$1,646.41
£1,219.79
€1,400
CA$2,254.09
A$2,536.06
CHF 1,343.70
MX$31,317.11
NOK 16,472.37
SEK 15,827.67
DKK 10,652.03
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About the Item
This vibrant 1990 Soviet poster, titled “За здоровье!” (For Health!), is a striking example of the Soviet Union’s visual propaganda during the late perestroika period. Designed to promote health and wellness, the poster showcases the optimism and forward-looking ideals that characterized public messaging at the time.
The poster’s composition centers on two hands forming a triumphant gesture, open to the rising sun. The hands are richly decorated with traditional khokhloma-style floral patterns, a nod to Russian folk art and cultural heritage. This symbolic use of nature and flourishing plants evokes vitality, growth, and harmony with the environment, while reinforcing national pride. Butterflies, doves, and flowers fill the patterns, emphasizing themes of peace, beauty, and renewal.
In the background, a radiant sun rises over a serene sky dotted with soft white clouds. The sun, a common symbol in Soviet art, represents hope, progress, and a bright future. Here, it aligns with the poster’s health-oriented message, suggesting that well-being is the foundation of a prosperous and enlightened society.
The phrase “За здоровье!” (“For Health!”) in bold lettering at the top right corner encapsulates the poster’s purpose: to inspire citizens to prioritize their health and embrace wellness as a collective goal. By 1990, health campaigns in the Soviet Union often aligned with broader efforts to promote a more sustainable and positive way of life amid the social and economic changes of perestroika.
Technically, the poster’s chromatic palette—dominated by green, yellow, red, and blue—imbues the image with energy and positivity. The integration of folk motifs into a modern propaganda context reflects a synthesis of tradition and progress, a recurring theme in late Soviet design.
Created in the final years of the Soviet Union, this poster stands as a testament to the era’s optimism and evolving values. Its unique combination of traditional Russian artistry and modern graphic design principles make it both a visual and cultural artifact of its time. Today, it remains a powerful representation of the late-Soviet commitment to promoting health, unity, and a hopeful future.
Alcohol - Propaganda - Russia
Fight against alcoholism
- Creator:E. Cvik
- Creation Year:1990
- Dimensions:Height: 34.26 in (87 cm)Width: 22.45 in (57 cm)
- Medium:
- Period:
- Condition:Good condition, slight creases.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792215720952
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