Gian Rusa

1960 Original advertising poster Caffé Foschi Il Caffé di oggi, Bevuto da Sempre

1960

The poster for Cirkelkaffe, designed by G. Orrby in 1950, is a captivating example of mid-20th-century commercial art that showcases a vibrant and stylized representation of coffee culture. The design, characterized by its bold colors and simplified forms, effectively captures the essence of the brand while reflecting the advertising aesthetics of the time. The poster features three stylized figures dressed in colorful, patterned clothing, standing against a bright yellow background. Each figure wears a large, woven hat, suggesting a tropical setting. The largest figure is dressed in a blue garment with red and white circular patterns, while the smaller figures are adorned in similarly vibrant attire. This use of color and pattern emphasizes the exotic and sun-drenched origins of the coffee, aligning with the tagline "Från solmättade tropiker," which translates to "From sun-drenched tropics." G. Orrby's artistic style is marked by a playful yet sophisticated use of color and form. The flat, graphic quality of the illustration, combined with the bright, warm color palette, creates an eye-catching and memorable image. This approach was typical of the era, as advertisers sought to capture the attention of consumers through bold and visually striking designs. The 1950s were a period of significant growth and innovation in advertising, driven by post-war economic prosperity and the rise of consumer culture. Designers like Orrby played a crucial role in shaping the visual language of advertising, using modernist principles to create effective and engaging commercial art. This poster is a prime example of how graphic design was used to convey not just the product, but also the lifestyle and values associated with it. The Cirkelkaffe poster not only advertises the coffee but also tells a story of its exotic origins, making it more appealing to potential buyers. The depiction of the figures in traditional tropical attire...

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