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Herve MorvanHervé Morvan's original poster for the 1973 Foire de Paris - Paris Fair1973
1973
About the Item
Hervé Morvan's original poster for the 1973 Foire de Paris is an emblematic work that embodies the spirit of this popular exhibition and showcases the artist's creative talent.
The Foire de Paris, an annual event of international stature, is a place where innovation, design and diversity come to the fore. Morvan's poster for the 1973 edition captures this essence, using striking visual elements and a vivid color palette.
The year 1973 was a period marked by bold, experimental artistic trends. Morvan's poster for the Foire de Paris is a prime example, with its striking geometric shapes and vibrant colors reflecting the energy of the time.
Hervé Morvan succeeded in capturing the dynamic atmosphere and innovative character of the Foire de Paris through his design. Abstract shapes and vivid colors intertwine to create a visually stimulating composition, encouraging the viewer to engage with the event and explore its many facets.
Hervé Morvan's original poster for the 1973 Paris Fair is a work that transcends its promotional role to become an artistic piece in its own right. It testifies to the power of visual art to communicate ideas, emotions and messages. This poster continues to attract the interest of art lovers, collectors and all those who appreciate the creative expression and visual culture of its time.
Tourism - Alcohol
The clarity of his designs, the uncluttered compositions, the subtle use of texture and the unique sense of humour that comes through in his images. Not to mention the simple, sophisticated, bright colours that are always inventively used. French painter. His work was part of the painting event in the art competition at the 1948 Summer Olympics. French poster and advertising artist Hervé Morvan became well-known for his advertising poster for Perrier in 1950. Thereafter he drew increasing attention from his following works for Vittel, Evian, Danone, and Esso. He created several advertising posters for kids, food/drink, household, fashion, travel, campaigns, alcohol, cigarettes, film and music, and greeting cards. Morvan’s posters emphasized colorful, cute, and adorable characters. Morvan was a friend of Raymond Savignac, who also had a playful style that hints at Morvan’s own. The two French artists knew each other and were influenced by the other’s style, though they competed in their fields. Like other poster artists of this period (Villemot and Savignac), Morvan was inspired by the work of Cassandre, Loupot, and Carlu.
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