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Hurel
Circa 1950 original advertising poster by Hurel Vin rouge vin blanc cowbow

Circa 1950

$1,014.05
£738.22
€850
CA$1,383.16
A$1,548.58
CHF 811.97
MX$19,133.73
NOK 10,231.37
SEK 9,658.01
DKK 6,468.88
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About the Item

The circa 1950 original advertising poster by Hurel, titled "Vin rouge vin blanc cowboy indien," is a captivating piece of mid-20th-century graphic art that skillfully combines playful imagery with vibrant colors to create an appealing advertisement. This poster stands out with its whimsical and engaging illustration, depicting a cowboy and an Indian enjoying glasses of wine. Hurel’s use of bold, primary colors immediately grabs attention, while the playful characters add a sense of fun and lightheartedness. The contrast between the deep red of the wine and the vivid yellow background creates a striking visual impact that is both eye-catching and memorable. The composition is carefully balanced, with the figures of the cowboy and Indian placed centrally to draw the viewer's focus. Hurel’s design captures the post-war era’s optimistic spirit, reflecting a time when advertising often employed cheerful and relatable imagery to connect with the audience. The playful interaction between the cowboy and Indian, characters commonly associated with adventure and storytelling, adds a narrative element to the poster, making it more engaging and memorable. This advertising poster is not only a commercial piece but also a work of art that encapsulates the vibrant and optimistic spirit of the 1950s. Hurel’s ability to blend humor, vivid color, and clear messaging makes this poster a standout example of mid-20th-century advertising art. It remains a charming and nostalgic representation of an era when advertising was as much about visual delight as it was about selling a product. Advertising - Alcohol Before the letter Giraudy
  • Creator:
    Hurel
  • Creation Year:
    Circa 1950
  • Dimensions:
    Height: 63 in (160 cm)Width: 47.25 in (120 cm)
  • Medium:
  • Period:
  • Condition:
    Good condition, small tears.
  • Gallery Location:
    PARIS, FR
  • Reference Number:
    1stDibs: LU1792214665692

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