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Jacques Despierre
1953 travel poster by Jacques Despierre - Chateaux de la Loire SNCF

1953

$1,397.63
£1,058.74
€1,200
CA$1,936.23
A$2,171.61
CHF 1,137.24
MX$26,387.16
NOK 14,441.02
SEK 13,691.10
DKK 9,136.52

About the Item

This striking 1953 poster by Jacques Despierre was created for the SNCF (French National Railway Company) as part of their postwar campaign to promote regional tourism. It invites travelers to explore the enchanting Châteaux of the Loire Valley, the architectural jewels of France nestled in a serene and verdant landscape. Executed in a bold, expressive style, Despierre presents one of the iconic castles of the region, its elegant towers standing proudly under a radiant sky. A winding path leads up through manicured gardens where a gardener appears, broom in hand — a quiet tribute to those who preserve the beauty of this historic heritage. Jacques Despierre (1912–1994) was a renowned French painter and printmaker. Winner of the Prix de Rome in 1938, he later became a member of the Académie des Beaux-Arts. His work is known for its refined balance between classical form and modern vitality, always with a keen attention to light and atmosphere — a quality clearly present in this travel poster. The Loire Valley, now a UNESCO World Heritage Site, is famed for its more than 300 castles, its gentle river landscapes, and its deep royal history. Through Despierre’s painterly approach, this poster captures both the grandeur of the destination and the artistic ambition of French travel promotion in the mid-20th century. Railway - Loir-et-Cher - Tourism - France Printed by Perceval in Paris
  • Creator:
    Jacques Despierre (1912 - 1995, French)
  • Creation Year:
    1953
  • Dimensions:
    Height: 39.38 in (100 cm)Width: 24.41 in (62 cm)
  • Medium:
  • Period:
  • Condition:
    Good condition, on linen.
  • Gallery Location:
    PARIS, FR
  • Reference Number:
    1stDibs: LU1792216712862

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The 1972 travel poster designed by French artist Despierre for the SNCF (French National Railway Company) promoting tourism to the Loire Valley captures an important era in French travel culture. During the 1970s, there was a renewed focus on showcasing the natural beauty and cultural heritage of regions like the Loire Valley, which is renowned for its stunning landscapes, historic châteaux, and vineyards. At the time, SNCF was deeply invested in promoting rail travel as an accessible and comfortable way to explore France's picturesque regions, encouraging both domestic and international tourists to discover the country’s rich history. The Loire Valley, often referred to as the "Garden of France," was a prime destination, offering visitors a blend of historical landmarks such as Château de Chambord, Château de Chenonceau, and cultural experiences that included local wines and cuisine. Despierre’s collaboration with SNCF reflects the French tradition of integrating fine art into commercial advertising, blending both functionality and aesthetics. Travel posters from this era were designed not only to inform but to inspire a sense of wanderlust, often romanticizing the experience of train travel and the destinations themselves. By highlighting a region as picturesque and historically significant as the Loire Valley, the SNCF poster campaign sought to tap into France’s rich cultural identity while also promoting tourism infrastructure. This 1972 poster...
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