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Leonetto CappielloLeonetto Cappiello's original 1949 poster for Le Thermogène1949
1949
About the Item
Leonetto Cappiello's original 1949 poster for "Le Thermogène engendre la chaleur et combat : toux, rhumatismes, points de côté" is a striking piece of advertising that showcases the creative talent and visual impact of the famous Italian poster artist.
In 1949, Cappiello created this poster to promote the product "Le Thermogène", a remedy that claimed to generate heat and combat several ailments, such as coughs, rheumatism and side stitches. The poster was designed to attract public attention and interest in this health product.
The poster illustration reflects the characteristic style of Cappiello, who was renowned for his bold use of bright colors and graphic shapes. In this poster, Cappiello uses a warm color palette and dynamic shapes to represent the product's beneficial effect.
Cappiello's poster is also an emblematic example of the power of visual advertising in the 1940s, when posters were often used to promote products and brands to a wide audience.
Today, Leonetto Cappiello's original poster has become a sought-after collector's item for art lovers and advertising history enthusiasts. It testifies to Cappiello's creative genius as a renowned poster artist, and underlines the importance of visual advertising in promoting products and services. The poster continues to evoke a bygone era, while recalling Cappiello's lasting influence on poster art and his essential role in twentieth-century visual culture.
Advertising - Energy - Medical
Dehon & Cie à Valenciennes
- Creator:Leonetto Cappiello (1875 - 1942, French)
- Creation Year:1949
- Dimensions:Height: 46.07 in (117 cm)Width: 30.71 in (78 cm)
- Medium:
- Period:
- Condition:Good condition, a small restored tear, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792212774762
Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981.
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