Lucien Boucher

Original Air France Planishere Map by Lucien Boucher circa 1950

1950

Created in 1959 by the artist Lucien Boucher , Air France Map - Blue Pink is one of a series of eight posters commissioned by Air France. These "Planispheres" were first produced in ...

In the post-World War ll era, Air France was rapidly expanding its routes for commercial air travel. This expansion was heavily promoted by the effective use of original posters crea...

This is an early original stone lithograph poster created by the noted artist Maurus, for Air France. In In this image he shows vignettes of various destinations that Air France flie...

This clever Air France poster hihglights the variety of bucolic locations the airline can take you throughout the world - from the cathedrals of France to the Swiss countryside and t...

Lucien Boucher 🇫🇷 (1889 - 1971) is a French painter, engraver, poster artist and designer. He studied ceramics at the School of Sevres before being sent to the front in 1914. Taken...

In 1939, Lucien Boucher, a renowned French artist and illustrator, created a captivating map for Air France titled "Nova et Vetera", which translates to "New and Old" in Latin. This original lithographic poster is a remarkable fusion of vintage cartographic art and modern aviation, crafted as a promotional piece for the airline. It beautifully symbolizes the connection between the historic routes of exploration and the new ones made possible by air travel. Boucher was celebrated for his unique ability to combine the romanticism of classic maps with the sleek, modern spirit of 20th-century flight. Among his series of illustrated maps for Air France, "Nova et Vetera" stands out with its nostalgic allure and references to history. The map exudes the charm of the age of exploration, echoing the style of 16th- and 17th-century cartographers. Rendered in rich, earthy tones, it depicts brown continents framed by pale blue oceans, evoking the feel of antique navigational...

Original vintage planisphere travel route map poster promoting Air France - New and Old - On the Old Land with the New Paths / Nova et Vetera - Sur La Vieille Terre des Chemin Nouvea...

The 1939 original planisphere poster by Lucien Boucher, titled “Nova et Vetera”, is an exquisite work commissioned by Air France, blending art and cartography to celebrate both the past and future of air travel. Boucher, known for his iconic map designs, produced this piece at the onset of World War II, a period where air travel was rapidly evolving, and Air France was positioning itself as a leader in global aviation. “Nova et Vetera”, which translates from Latin to "New and Old," captures the transition between the old world of sea-bound exploration and the new age of air travel. This juxtaposition is represented in the map’s composition, featuring routes that stretch across continents, symbolizing the vast reach of Air France’s network. It highlights both traditional and modern elements of travel, emphasizing the airline’s innovation while still grounding it in the historical spirit of exploration. Lucien Boucher was a master of integrating artistry with geography, and this poster exemplifies his style. The planisphere is both decorative and informative, showcasing the globe and marking the flight paths that connected Europe, Africa, the Americas, Asia, and beyond. With intricate details and imaginative design, Boucher captures the global vision of Air France, reflecting its ambition to connect the world. The poster is as much a celebration of human ingenuity as it is a technical map. Embellished with celestial motifs and decorative flourishes, the world appears almost mythological, linking the stars, air routes, and geography into one seamless image. The sky above the globe is often depicted with constellations, representing the heavens as both a guiding force for navigation and a romantic backdrop for aviation. During the late 1930s, Air France was expanding rapidly, building a global network that stretched from Europe to the farthest reaches of the world. This poster reflects the airline’s dominance and aspirations at the time, as well as its pride in the progress of aviation. It also subtly evokes a sense of nostalgia for earlier eras of exploration, blending these two worlds of discovery into a unified visual narrative. Boucher’s work often walked the line between fantasy and realism. While the map accurately displays the airline’s routes, the decorative elements elevate the poster to a work of art, inspiring viewers with the grandeur and excitement of global travel. The historical references in the title, "Nova et Vetera," suggest that the pioneering spirit of the past—whether by sea or land—is being continued in the modern age through aviation. By 1939, the world was on the brink of World War II, and the geopolitical landscape was rapidly changing. This poster, with its optimistic tone, served as a reminder of the connectivity and innovation that air travel brought to the world, even in uncertain times. Air France, in commissioning this work, sought to solidify its image as a forward-thinking and globally minded airline, contributing to the modern era of transportation. Today, Lucien Boucher’s “Nova et Vetera” poster is not only a masterpiece of aviation art but also a historical document that reflects the ambitions and challenges of the late 1930s. It stands as a testament to the golden age of aviation, when air travel was transforming the world and shrinking distances between nations. The poster is cherished by collectors of vintage airline memorabilia...