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Henry Mayo BatemanH. M. Bateman Don’t be Fuel-ish (The man who...) Original Vintage Poster WW2c. 1940
c. 1940
About the Item
To see our other original vintage public information posters, scroll down to "More from this Seller" and below it click on "See all from this seller" - or send us a message if you cannot find the poster you want. We have a whole series referring to environmental issues on the theme of "Waste not want not" and caring for the environment and recycling.
H. M. Bateman (1887-1970)
Don’t be Fuel-ish (the man who would not close the doors)
Lithographic poster
Printed by Stafford & Co, Netherfield, Notts for HMSO for the Ministry of Fuel and Power
38x26cm
H M Bateman was famous for his series of "The Man Who..." cartoons which feature comically exaggerated reactions to social gaffes, such as "The boy who breathed on the glass at the British Museum" or "The man who lit his cigar before the loyal toast." He produced comic pictures telling stories from a young age and by the age of fourteen had decided to follow drawing as a profession. His first solo exhibition at the Brook STreet Gallery, Mayfair was in 1901 - at the age of fourteen - and his first contract just two years later for twelve pictures in a monthly magazine called "The Royal." Later commissions included those for Punch, The Tatler, Pearson's Weekly and many more.
This particular series of cartoons draws continues the "The man who" series, but instead of minor social gaffes (that would show you to be an oik) these illustrate issues that would make the war harder to win as the British population is encouraged to Save Fuel for Battle. In Britain during World War II the Government encouraged the painting of a line on the inside of the bath to discourage the use of more than four inches of bathwater; this bath then to be used by the whole family. All possible fuel had to be saved for war purposes, whether in making tanks or fuelling them. The message remains as true today as environmental and green campaigners encourage us to save the world.
Soon after the war began the Ministry of Information’s wartime poster campaign was regarded as dull and uninspiring on account of its hectoring messages such as ‘Keep Calm and Carry On.’ There were posters telling the population how to conduct virtually every minute of their daily lives – for instance by saving old clothes for rags, turning off the lights, saving food, digging for victory, or watching out for spies. With this instruction overload the population ceased paying attention to the posters, so Fougasse offered his services to the Ministry of Information unpaid, with a view to bringing a touch of humour to serious messages. An amusing picture and a pithy caption helped to get the message across to the reader. Other poster designers were also recruited in order to create similar messages.
- Creator:Henry Mayo Bateman (1887 - 1970, English)
- Creation Year:c. 1940
- Dimensions:Height: 14.97 in (38 cm)Width: 10.24 in (26 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:
- Gallery Location:London, GB
- Reference Number:1stDibs: LU79536161672
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