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Mount Reginald1951 original Royal Air Force (RAF) recruitment poster1951
1951
About the Item
This 1951 original Royal Air Force (RAF) recruitment poster, designed by Mount Reginald, embodies the sleek, futuristic optimism of post-war aviation. The dramatic black-and-white photograph of a Vickers Valiant bomber soaring through the clouds dominates the composition, symbolizing power, speed, and technological advancement.
The lower section of the poster, in bold red and cream tones, features the RAF’s recruitment slogan: “There’s a place for you in the RAF”, reinforcing the message of opportunity and national service. The strong, modern typography and sharp geometric shapes give the poster a dynamic, forward-looking feel, in line with Britain’s post-war military modernization efforts.
At the time of its release, Britain was strengthening its air defense capabilities as the Cold War intensified. The RAF’s Bomber Command played a crucial role in nuclear deterrence and strategic air power, making recruitment a key priority. The Vickers Valiant, shown in the image, was one of the RAF’s “V-bombers”, a cutting-edge fleet designed for long-range missions, showcasing Britain’s technological prowess.
This poster was part of a highly effective RAF recruitment campaign, targeting young men with promises of adventure, cutting-edge technology, and national pride. The mid-century modernist design, with its bold colors, strong contrast, and dynamic composition, reflects the post-war optimism and rapid evolution of military aviation.
Highly collectible today, this 1951 RAF poster stands as a striking example of Cold War-era propaganda, celebrating both the power of flight and the call to serve.
Aviation - Military - United Kingdom
Victor for Bomber Command
Barnard & Westwood London
- Creator:Mount Reginald
- Creation Year:1951
- Dimensions:Height: 30.32 in (77 cm)Width: 19.69 in (50 cm)
- Medium:
- Period:
- Condition:Good condition, folds.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792215894672
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