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Bernard VillemotOriginal Bergasol vintage poster Villemot Sunscreen1974
1974
About the Item
Original vintage poster: Bergasol. Artist: Bernard Villemot Professional mounted on acid-free archival linen. Ready to frame. In very fine condition.
The Bergasol poster is quite rare in the United States. It represents a time when we longed for a dark tan and used products such as Bergasol to make it possible. These bronzed bodies lay on the seaside beach or maybe just by the swimming pool. A signature trait in this original poster is the body's outline in contrasting colors.
Bernard Villemot (1911-1989) was a French graphic artist known primarily for his iconic advertising images for Orangina, Bally shoes, Perrier, and Air France. He was known for a sharp artistic vision that was influenced by photography and for his ability to distill an advertising message into a memorable image with simple, elegant lines and bold colors. From 1932-1934, he studied in Paris with artist Paul Colin, who was considered a master of Art Deco. From 1945-1946, Villemot prepared posters for the Red Cross. In the late 1940s, he also began a famous series of travel posters for Air France that would continue for decades. In 1949, Villemot's works were exhibited with those of his contemporary poster artist Raymond Savignac at the Gallery of Beaux Arts in Paris. In 1953, Villemot began designing logos and posters for the new soft drink Orangina, and over time these works would become some of his best-known. In 1963, the Museum of Decorative Arts in Paris exhibited his works. By the end of his life in 1989, he was known as one of the last great poster artists, and many collectors and critics consider him to be the "painter-laureate of modern commercial art." Since he died in 1989, his memorable images have been increasingly sought after by collectors.
- Creator:Bernard Villemot (1911 - 1989, French)
- Creation Year:1974
- Dimensions:Height: 33.75 in (85.73 cm)Width: 27.25 in (69.22 cm)Depth: 0.05 in (1.27 mm)
- Medium:
- Movement & Style:
- Period:
- Condition:Original vintage poster in excellent condition. Priced to be the best here on 1st Dibs. FREE Continental USA shipping. Certificate of Authenticity with an embedded image of the artwork. Conservation linen-backed and ready to frame. A condition.
- Gallery Location:Spokane, WA
- Reference Number:Seller: Bergasol1stDibs: LU1404215796592
Bernard Villemot
Villemot, one of the leading graphic designers in France during the post-war period, is regarded as one of France's most talented twentieth-century poster artists. He was the subject of retrospective exhibitions at the Musee des Arts Decoratifs and the Bibliotheque Nationale in Paris between 1980 and 2000. Belonging to the movement that moved towards an international graphic style after the Bauhaus and de Stijl, Villemot's advertising clients included Air France, Perrier, Orangina, and Bergasol. His work is characterized by vivid colors, thin outlines, and abstract and organic forms.
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