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Patten1951 original poster "Train for a Splendid Career" in the Royal Air Force (RAF)1951
1951
$1,489.35
£1,104.70
€1,250
CA$2,039.42
A$2,267.45
CHF 1,186.87
MX$27,809.53
NOK 15,111.90
SEK 14,267.43
DKK 9,514.47
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About the Item
This 1951 original RAF recruitment poster, designed by Patten, is a vibrant and optimistic piece of mid-century graphic design, encouraging young men to "Train for a Splendid Career" in the Royal Air Force (RAF) as an apprentice.
At the center of the composition is a smiling young recruit, dressed in an RAF uniform, exuding enthusiasm and pride. Behind him, three jet planes soar through the sky, leaving behind colorful contrails in red, white, and blue, symbolizing dynamism, progress, and national pride. The bold typography of “RAF”, with each letter in a different color, adds to the modern and eye-catching aesthetic.
During the early 1950s, Britain was rebuilding its armed forces, and the RAF was at the forefront of aviation innovation. The Apprenticeship Scheme was a key recruitment initiative, offering technical training and career advancement for young men eager to enter the rapidly evolving world of military aviation. This poster highlights the opportunities for skill development, career stability, and national service, making it an appealing proposition for ambitious youth.
The bright lime-green background, combined with the playful, energetic design, reflects the post-war optimism and forward-thinking spirit of the era. The use of photographic realism for the recruit’s face, contrasted with the stylized planes and typography, creates a striking visual effect, blending traditional propaganda with modern advertising techniques.
This RAF recruitment poster remains a highly collectible piece of Cold War-era advertising, representing Britain’s commitment to air superiority, technological progress, and skilled workforce development. A brilliant example of military design, it captures the aspiration and excitement of a new generation ready to take to the skies.
Aviation - Military - United Kingdom
As An Apprentice
Barnard & Westwood London
- Creator:Patten
- Creation Year:1951
- Dimensions:Height: 30.32 in (77 cm)Width: 19.69 in (50 cm)
- Medium:
- Period:
- Condition:Good condition, folds.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792215894882
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View All1951 original Royal Air Force (RAF) recruitment poster
Located in PARIS, FR
This 1951 original Royal Air Force (RAF) recruitment poster, designed by Mount Reginald, embodies the sleek, futuristic optimism of post-war aviation. The dramatic black-and-white photograph of a Vickers Valiant bomber soaring through the clouds dominates the composition, symbolizing power, speed, and technological advancement.
The lower section of the poster, in bold red and cream tones, features the RAF’s recruitment slogan: “There’s a place for you in the RAF”, reinforcing the message of opportunity and national service. The strong, modern typography and sharp geometric shapes give the poster a dynamic, forward-looking feel, in line with Britain’s post-war military modernization efforts.
At the time of its release, Britain was strengthening its air defense capabilities as the Cold War intensified. The RAF’s Bomber Command played a crucial role in nuclear deterrence and strategic air power, making recruitment a key priority. The Vickers Valiant, shown in the image, was one of the RAF’s “V-bombers”, a cutting-edge fleet designed for long-range missions, showcasing Britain’s technological prowess.
This poster was part of a highly effective RAF recruitment campaign, targeting young men with promises of adventure, cutting-edge technology, and national pride. The mid-century modernist design, with its bold colors, strong contrast, and dynamic composition, reflects the post-war optimism and rapid evolution of military aviation.
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