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Paul Colin1953 poster by renowned graphic artist Paul Colin - Électricité de France1953
1953
$1,658.16
£1,218.13
€1,400
CA$2,276.71
A$2,551.81
CHF 1,335.91
MX$31,487.77
NOK 16,781.47
SEK 15,796.69
DKK 10,652.97
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About the Item
This strikingly modernist 1953 poster by renowned graphic artist Paul Colin highlights Électricité de France (EDF) and its initiative, Parts de Production, reflecting the optimism and forward-looking spirit of post-war industrial growth in France.
With his iconic style of clean lines, bold colors, and geometric abstraction, Colin presents a striking visual metaphor for electricity as innovation and progress. Against a deep, electric-blue background—symbolic of both power and modernity—two stylized hands confidently hold aloft luminous symbols of electric lighting: a fluorescent tube and a traditional incandescent bulb. The minimalist rendering of these familiar objects emphasizes EDF’s critical role in illuminating and energizing French society.
Commissioned by EDF, the national electric utility established in 1946, this poster was part of a broader campaign designed to engage public awareness and investment in national infrastructure and energy development. Colin’s imagery perfectly captures the excitement of industrial modernization in post-war France, positioning electricity as essential to daily life and national prosperity.
Paul Colin (1892–1985), famed for his iconic jazz-age and theatrical posters, here demonstrates a mastery of corporate and industrial graphic design. His confident use of form and color serves not only aesthetic purposes but effectively conveys messages of technological advancement and public participation.
Today, this original poster remains an evocative example of mid-20th-century French graphic design, testifying to an era of visionary optimism, industrial expansion, and artistic innovation.
Original Poster
Economy - Energy - France
- Creator:Paul Colin (1892 - 1985, French)
- Creation Year:1953
- Dimensions:Height: 31.11 in (79 cm)Width: 23.23 in (59 cm)
- Medium:
- Period:
- Condition:Good condition, traces of creases, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792216534902
Paul Colin
Paul Colin (French , 1892-1985) was a French artist widely recognized for his imaginatively configured art deco posters depicting many well known theatre performers in Paris in the 1920's and 1930's, such as Josephine Baker and modernist figures and nudes. He also specialized in theatre sets, book designs, and costume design. Influenced by Cubism and jazz, he often employed a collage-like methodology to his work, juxtaposing highly stylized figural compositions against geometrically overlapping objects.He was a student of Valin and Prouvre. He created performance posters that were highly stylized, for studio, arts and dance. He was awarded an inspiring graphic artist and had his own unique style as he embraced symbolism and an abstract style.
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