R. Trentesau

Sabena - Bruxelles New York Lignes Aériennes Belges - Circa 1950 Original Poster

Circa 1950

The 1950s were a remarkable era for the world of travel and advertising, and one poster captured the essence of this period like a time capsule. Gaston Vanden Heynde's 1950s poster, ...

Sabena, acronym for Société Anonyme Belge d'Exploitation de la Navigation Aérienne, was once the Belgian national airline. Founded in 1923, it unfort...

The A Londra con la Sabena travel poster, created by G. Vanden Heynde in 1951, serves as a captivating representation of mid-20th century air travel, promoting London as an enticing destination. This poster was part of Sabena’s marketing efforts to attract travelers to experience the convenience and excitement of flying to one of Europe’s most iconic cities. During the 1950s, international air travel was becoming more accessible, though it still retained an aura of luxury and adventure. Sabena, the national airline of Belgium, was at the forefront of this burgeoning industry, offering routes that connected major European cities. The slogan A Londra con la Sabena encapsulates the promise of a seamless and sophisticated travel experience, highlighting the airline's ability to transport passengers to the heart of the United Kingdom. London, as depicted in the promotional materials of the era, symbolized a blend of historical grandeur and modern vitality. Post-World War II, the city was undergoing significant reconstruction and revitalization, which made it an attractive destination for tourists and business travelers alike. Sabena’s campaign aimed to capture the imagination of those eager to explore London’s rich cultural heritage, iconic landmarks, and bustling urban life. Sabena’s promotional posters from this period often emphasized the comfort and efficiency of their services. By flying with Sabena, travelers were assured of a journey marked by high standards of hospitality and safety, which was an essential selling point in the early days of commercial aviation. The tagline A Londra con la Sabena directly appeals to the Italian-speaking market, indicating the airline’s effort to reach diverse audiences across Europe. The messaging of the poster aligns with Sabena’s broader branding strategy, which was to present air travel as not only a practical means of transportation but also an exciting and upscale experience. By associating the airline with a world-class city like London, Sabena positioned itself as a premium carrier that could offer both adventure and reliability. In the context of the 1950s, traveling to London would have been seen as an opportunity to engage with a city that was a global center of finance, culture, and politics. The allure of London’s theaters, museums, shopping districts, and historic sites would have been a significant draw for potential travelers. Sabena’s role was to make this journey possible, providing a bridge between the traveler’s home and the vibrant streets of London. G. Vanden Heynde’s involvement in creating the A Londra con la Sabena poster...

This striking 1937 original travel poster by Alexandre Gérald celebrates the golden age of aviation through the lens of cultural diversity and global exploration. Commissioned by Air...

Original Aviation Poster-Travel the World-Sabena-Belgium-Airport, c.1950 Poster for the promotion of tourism by the airline SABENA. Nuns, families, b...

Original vintage travel advertising poster - nach Amerika Sabena Belgische Fluglinien / America by Sabena Belgian Airlines featuring a colourful stylised image of a plane flying over...

Original Sabena trave to Brussels; Gateway to continental Europe -- where business and pleasure begin. Sabena Belgian World Airlines. Europe...

Original vintage travel poster for Le service Belgique to France via Sabena Belgian World Airlines featuring a colourful illustration of smartly dressed people at an outdoor cafe wit...