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Robert FalcucciCirca 1960 vintage original poster by Robert Falcucci for Rhum Mangoustan’sCirca 1960
Circa 1960
About the Item
The vintage poster designed by Robert Falcucci for Rhum Mangoustan’s is a captivating piece of mid-20th-century advertising art. This vibrant and eye-catching poster was created to promote the unique flavor of Rhum Mangoustan’s, capturing the exotic allure of the Caribbean and the festive spirit that rum embodies.
At the center of the poster is an elegantly depicted bottle of Rhum Mangoustan’s, tilted at a dynamic angle that gives the impression it is being poured or offered in celebration. The bottle’s label is rendered with intricate detail, drawing attention to the brand’s identity and the product's Caribbean origins. The rich, dark hue of the rum contrasts sharply with the glowing background, which transitions from a warm yellow to a deep red, evoking the warmth of the tropics and the fiery spirit of the drink itself.
Falcucci, known for his skill in combining vivid color with bold, graphic design, utilizes a dazzling array of stars that appear to burst from the bottle. These starbursts not only add a sense of movement and excitement but also suggest the effervescence and celebratory nature of rum as a drink. The overall composition exudes a sense of festivity, making it clear that Rhum Mangoustan’s is a beverage meant for joyous occasions.
The typography is equally striking. The brand name "Mangoustan's" is displayed prominently in large, bold letters, ensuring that it catches the viewer's eye immediately. The use of red, gold, and green colors in the text aligns with the Caribbean theme, while the slogan at the bottom, “tout l’arôme des Antilles” (all the aroma of the Antilles), reinforces the product's promise of an authentic and aromatic Caribbean experience.
This poster is not just an advertisement; it is a work of art that reflects the cultural and social values of its time. The 1950s and 1960s saw a surge in the popularity of exotic and tropical-themed products in Europe and North America, driven by post-war affluence and a fascination with far-off lands. Rhum Mangoustan’s, with its promise of Caribbean flavors, would have appealed to this growing desire for adventure and indulgence.
Robert Falcucci's design perfectly captures the essence of the product it advertises: bold, flavorful, and full of life. The poster is a testament to the power of visual art in advertising, using a blend of color, imagery, and typography to create a lasting impression on the viewer.
Today, this poster is a cherished piece of vintage advertising, admired not only for its commercial appeal but also for its artistic value. It remains a vibrant example of how the art of advertising can transcend its commercial purpose to become a symbol of an era and a celebration of cultural identity.
Original poster
Alcohol - Advertising
Printed by De La Vasselais
- Creator:Robert Falcucci (1900 - 1982, Italian)
- Creation Year:Circa 1960
- Dimensions:Height: 44.89 in (114 cm)Width: 29.93 in (76 cm)
- Medium:
- Period:
- Condition:Good condition.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792214969012
Robert Falcucci
Robert Falcucci (10 April 1900 – 13 May 1989) was a French illustrator. He was born in Châteauroux, France of Joseph, from the village of Verdesis in Castagniccia (Corsica) and Solange Fabulet, from Berry. He died at his home in Saint-Aubin. In 1903 his father, a postmaster, was appointed to Saint-Aubin-Châteauneuf (Yonne, Burgundy). He transferred in 1911 to Héry (Yonne, Burgundy) to facilitate transportation to Auxerre where the young Robert was educated at Lycée Paul Bert. He was introduced to drawing and painting by Cecile Cavaille-Coll (1854–1944), granddaughter of the famous organ builder, Aristide Cavaillé-Coll (1811–1899), painter and designer. In 1919 he performed military service in Paris. Released too late from his military service, he competed at the Ecole des Beaux-Arts. He was accepted at the Galeries des Beaux-Arts and admitted to the Ecole Normale Superieure des Arts Decoratifs in Paris. In Paris he met Emmanuel Cavaille-Coll (1860–1922), brother of Cecilia, renowned designer and watercolorist. In 1924 he married Odile Ginioux with whom he had seven children. He worked for the Renault car company from 1923–27, directing many magazine advertising pages, especially for Omnia and Automobilia. In 1927 he signed the color page of the magazine L'Illustration for 14 June and visited Marrakech and the High Atlas. He worked for couturier Paul Poiret (1879–1944) in 1928. He signed several commercials under the pseudonym "Wurci directory of luxury Pan", for industries and luxury shops. Later he worked for Poiret's ABC magazine. In the 1930s, he illustrated the program for the Monte Carlo Rally (1931), and a poster for PLM advertising the Juan les Pins-Antibes connection (1937). In the 1940s he participated in Workshop 4, rue Georges Berger (Paris 17th) (1943), illustrated the work of R. Hervouin "Guynemer legendary hero" (1944) and the works of P. Riber, "The weighted" and "Open arrow" (1945) and the "Colomba" editions of Mérimée Barry (1946). In 1948 he worked as Painter of the Army. In the 1950s he decorated the first Caravelle (1957) and A Gallery Cathedral for the Royal Rue Royale (1958). In the 1960s he designed decorations for the Boeing 707: Maintenon, Compiegne. He visited Algeria to serve in a company of infantry in Great Kabylie (1960). He designed the statue of monumental Sacred Heart Chapel Saint-Pierre (crypt) (1960). He designed the official program of the Cannes Film Festival (1967). In the 1970s he moved to Saint-Aubin-Château-Neuf (Burgundy) after restoration of a former abandoned road. The lane is now "Falcucci alley" (1970). In the 1980s he was Painter of the Army, selected to create the cover of the official program of the national holiday on 14 July (1982). The Basilica of St. Pius X in Lourdes (Hautes-Pyrenees) is decorated with a set of gémmaux made from his models (1985).
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