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Unknown1945 original U.S. Treasury poster - 85 Million americans hold war bonds1945
1945
$1,259.14
£936.67
€1,050
CA$1,724.19
A$1,917.07
CHF 1,000.99
MX$23,335.35
NOK 12,772.14
SEK 11,966.89
DKK 7,993.07
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About the Item
This 1945 original U.S. Treasury poster arrives not as a call to arms, but as a declaration of triumph — visual proof that patriotism has a monetary form. Issued in the final year of World War II, it marks a turning point in American propaganda: no longer pleading for support, but proclaiming overwhelming national participation with unshakable confidence.
At the visual core is a muscular fist gripping a bundle of war bonds, held aloft like a trophy. The hand is stylized, exaggerated — hyperreal in its veins and tension — evoking the grit of the working class and the raw strength of collective action. This is not the hand of an individual, but the amalgamated will of millions.
Just behind, rising into the night sky, is the iconic torch of the Statue of Liberty. Bathed in a cool, celestial blue and topped with a golden flame, it’s not merely a patriotic emblem — it’s a beacon of continuity. The juxtaposition is strategic: liberty and economy held in tandem, one empowering the other. The message is clear — to buy war bonds is not just to fund a war, but to carry the torch of democracy forward.
The typography is monumental. “85 MILLION AMERICANS HOLD WAR BONDS” is less slogan than statistic, a boast rendered in stacked, sans-serif authority. The use of the word “HOLD” in italics injects subtle momentum — as if the act of holding is itself an ongoing, active form of defense. It speaks not just to a past action, but to a present commitment.
Produced during a time when victory was in sight, this poster captures a rare moment of unified civic identity. The war bond was no longer a symbolic gesture, but a widely embraced reality. By 1945, Americans had bought over $185 billion in bonds — a staggering testament to the merging of private sacrifice with national purpose.
In today’s fractured landscape of media messaging, this poster stands as a monument to the era when propaganda wasn’t merely persuasive — it was shared conviction. Its power lies not in fear or guilt, but in collective pride. Here, patriotism is literal: counted, printed, and held tightly in hand.
War 39-45 - Economy - United States
Official US treasury poster
- Creation Year:1945
- Dimensions:Height: 40.16 in (102 cm)Width: 28.35 in (72 cm)
- Medium:
- Period:
- Condition:Good condition, creases, small tears.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792216461312
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Located in PARIS, FR
This original 1943 World War II poster, designed by Sloan Roberts, was part of the U.S. government’s War Bonds campaign, encouraging American citizens to financially support the war effort. During WWII, War Bonds were a crucial means of raising funds for military operations, and posters like this played a significant role in mobilizing patriotic sentiment across the nation.
Roberts’ artwork for this poster is a striking example of wartime propaganda, using bold imagery and compelling text to inspire action. The composition typically features heroic figures—soldiers, civilians, or symbolic American icons—set against a powerful backdrop, reinforcing themes of duty, sacrifice, and national unity. The typography is strong and direct, emphasizing the message: "Buy War Bonds", a rallying cry repeated across numerous government-issued posters during the war.
As a wartime artist, Sloan Roberts was known for his ability to evoke emotion and urgency through dynamic compositions and dramatic lighting. His work exemplifies the graphic design style of the era, which combined realistic illustration with bold, patriotic color schemes—often featuring reds, whites, and blues to reinforce national pride.
These original 1943 posters were distributed widely across public spaces, factories, schools, and military recruitment centers, serving as a visual reminder of the home front’s responsibility in the war effort. Today, Sloan Roberts’ War Bonds poster is a highly collectible piece of WWII history, valued for its artistic, historical, and patriotic significance.
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