Skip to main content
Want more images or videos?
Request additional images or videos from the seller
1 of 8

Unknown
1952 original advertising poster for BSA The Most Popular Motorcycle

1952

$1,191.53
£878.37
€1,000
CA$1,631.32
A$1,809.26
CHF 950.13
MX$22,218.99
NOK 12,027.80
SEK 11,342.38
DKK 7,610.32
Shipping
Retrieving quote...
The 1stDibs Promise:
Authenticity Guarantee,
Money-Back Guarantee,
24-Hour Cancellation

About the Item

The 1952 original advertising poster for BSA, titled From the Bantam to the Golden Flash!, was a powerful marketing piece that celebrated BSA’s range of motorcycles, emphasizing their global popularity and universal appeal. With the tagline, The most popular motor-cycle in the world from Los Angeles to Cape Town, from Sydney to Stockholm, the campaign highlighted BSA’s international reputation as a symbol of reliability, versatility, and quality engineering. During the post-war period, motorcycles gained enormous popularity worldwide as a practical and economical mode of transport. BSA (Birmingham Small Arms Company) capitalized on this trend by producing a diverse lineup of motorcycles that catered to a wide variety of riders. The Bantam, known for its accessibility and affordability, was an ideal choice for beginners or everyday commuters. On the other end of the spectrum, the Golden Flash represented power and sophistication, appealing to more experienced riders and enthusiasts seeking a luxurious yet high-performance machine. BSA’s global reach was central to this campaign. The advertisement emphasized the widespread adoption of its motorcycles, connecting riders from vastly different regions and cultures. Whether in the bustling streets of Los Angeles, the scenic routes of Cape Town, or the icy roads of Stockholm, BSA motorcycles were presented as a trusted companion for any journey, under any condition. This advertising strategy reflected BSA’s status as the largest motorcycle manufacturer in the world at the time. The company’s success lay in its ability to produce motorcycles that were not only reliable but also represented freedom and adventure, key aspirations for riders in the 1950s. By showcasing the Bantam and the Golden Flash side by side, the campaign effectively demonstrated the brand’s ability to meet the needs of a diverse range of customers. Today, this 1952 BSA poster is a celebrated piece of motorcycling history, symbolizing a golden era when British motorcycles dominated the global market. It serves as a testament to BSA’s innovative marketing and its role in shaping the cultural identity of motorcycling around the world. Original poster Advertising - Transport - Moto - United Kingdom The Most Popular Motor -Cycle in the World from Los Angeles to Cape Town from Sydney to Stockholm
  • Creation Year:
    1952
  • Dimensions:
    Height: 10.63 in (27 cm)Width: 16.54 in (42 cm)
  • Medium:
  • Period:
  • Condition:
    Good condition, traces of folds, on linen.
  • Gallery Location:
    PARIS, FR
  • Reference Number:
    1stDibs: LU1792215527372

More From This Seller

View All
Circa 1940 original advertising poster for BSA bicycles
Located in PARIS, FR
The circa 1940 original poster for BSA bicycles, with its captivating slogan "Lead the way on your BSA," encapsulates the spirit of adventure and freedom associated with cycling duri...
Category

1940s Prints and Multiples

Materials

Lithograph, Paper

Circa 1900 rare original Poster for the brand Automoto Motorcycles and bicycles
Located in PARIS, FR
A superb poster, very old, realized around the years 1900 for the brand Automoto. Automoto is a brand of motorcycles and bicycles 🚲 originating in Saint-Etienne. It was launched in 1899 by developing a copy of the De Dion...
Category

Early 1900s Prints and Multiples

Materials

Linen, Paper, Lithograph

Circa 1920 original poster by Matthey for Favor cycles vélomoteurs motos
Located in PARIS, FR
The circa 1920 original poster by Matthey for Favor cycles vélomoteurs motos is a striking example of early 20th-century advertising art, capturing the spirit and innovation of the e...
Category

1920s Prints and Multiples

Materials

Lithograph, Paper, Linen

Cintage advertising travel posters - Shell - ICA
Located in PARIS, FR
In the realm of vintage advertising travel posters, one iconic piece stands out: the original Shell poster featuring Ignition Control Additive (ICA), tout...
Category

1950s Prints and Multiples

Materials

Paper, Lithograph

1953 Original advertising poster for The New Sunbeam Alpine - Car
Located in PARIS, FR
In 1953, the automotive world witnessed the introduction of "The New Sunbeam Alpine," a remarkable creation born from the ingenuity of the Rootes Group. This original poster serves a...
Category

1950s Prints and Multiples

Materials

Lithograph, Paper, Linen

Original Poster of the end of the 40s for the airline American Overseas Airlines
Located in PARIS, FR
Beautiful poster of the end of the 40s for the airline American Overseas Airlines, It was an airline that operated between the United States...
Category

1940s Prints and Multiples

Materials

Paper, Linen, Lithograph

You May Also Like

Original Vintage Advertising Poster BSA The Real Quality Bicycle Design Art
Located in London, GB
Original vintage advertising poster for BSA The Real Quality Bicycle featuring a smiling lady holding the handlebar of a new bike in front of a country cottage and trees below the bl...
Category

Vintage 1940s British Posters

Materials

Paper

Original Vintage Advertising Poster BSA Steamlight Bicycles Cycling Design Art
Located in London, GB
Original vintage advertising poster for BSA Streamlight Bicycles featuring a colourful image of a smartly dressed cyclist smiling to the viewer as he rides his new bike below the tex...
Category

Vintage 1940s British Posters

Materials

Paper

Original Vintage Travel Poster Motorcycle Tourism USSR Soviet Union
Located in London, GB
Original vintage Soviet travel poster promoting motorcycle tourism / мототуризм featuring illustrations of motorcycle shift levers and control handles, the movement of a motorcycle t...
Category

Vintage 1960s Russian Posters

Materials

Paper

Original Vintage Poster Ariel Motorcycles The Twins Red Hunter Deluxe Models Sea
Located in London, GB
Original vintage advertising poster for the British bicycle and motorcycle company Ariel Motorcycles (1902-1970) featuring a fun design depicting a pair of smartly dressed young men ...
Category

Vintage 1950s British Posters

Materials

Paper

Original Vintage Diploma Award Poster Motocycle Club De France Motorcycle Art
By Geo Ham
Located in London, GB
Original vintage motorsport diploma award poster - Motocycle Club de France Diplome Decerne MCF - featuring a dynamic illustration by Geo Ham (Georges Hamel; 1900-1972) depicting a m...
Category

Vintage 1930s French Art Deco Posters

Materials

Paper

Original Vintage Bret Oil Motor Racing Sport Poster - Motorcycle Champions 1953
Located in London, GB
Original vintage motor sport advertising poster published by Bret-Oil in celebration of the 1953 Motorcycling Champions win by G. Monneret, P. Monneret, Camus and Lefevre using Bret Oil and by the Oliver, Collot, Schaad and Godey using its super lubricating additive Bretocyl Graphite. Dynamic sketch artwork...
Category

Vintage 1950s French Posters

Materials

Paper