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1968 Original Poster - There is an air about India - Airline - Air India

1968

About the Item

This rare 1968 poster was commissioned by Air India, which is the national airline of India, established in 1932. At the time, it was common to use mascots in its marketing strategy. Indeed, this strategy offered better visibility, simplicity, immediacy and memorability. Through its iconic dimension, it offers a better identification and differentiation of the brand. Airline - India Prasad Process Madras
  • Creation Year:
    1968
  • Dimensions:
    Height: 39.38 in (100 cm)Width: 24.81 in (63 cm)
  • Medium:
  • Period:
  • Condition:
    Good condition, small tears.
  • Gallery Location:
    PARIS, FR
  • Reference Number:
    1stDibs: LU1792210475592

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