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Unknown1970 Emprunt SNCF original poster - 8.5% return rail bond1970
1970
$1,317.96
£980.95
€1,100
CA$1,805.27
A$2,007.86
CHF 1,048.44
MX$24,433.49
NOK 13,390.19
SEK 12,557.64
DKK 8,373.92
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About the Item
Issued at the dawn of a new decade, the 1970 Emprunt SNCF poster is a striking artifact of France’s post-industrial optimism — a graphic fusion of economic persuasion and modernist design. Created to promote a public investment campaign by the Société Nationale des Chemins de fer Français (SNCF), this poster invited citizens to participate in national progress through an 8.5% return rail bond.
The design captures the spirit of technocratic confidence and forward-looking energy that defined France under the Fifth Republic. Clean lines, geometric abstraction, and bold typography are the hallmarks of this work — signaling both efficiency and trust in technology. Dominating the composition is a stylized symbol of rail modernity: the train itself, rendered in simplified form, often paired with economic iconography like arrows, percentages, or dynamic motion lines, visually linking investment with momentum.
At a time when France was modernizing its rail infrastructure — laying the groundwork for the eventual TGV revolution — the poster served as both a financial proposition and a nationalist gesture. To invest in the SNCF was to believe in French engineering, mobility, and the promise of a connected future.
The 8.5% rate, emphasized prominently in the layout, was not just an attractive return — it was a declaration of confidence. This wasn’t merely a savings plan; it was a civic duty packaged in modernist aesthetics.
Today, this original 1970 SNCF loan poster is appreciated not only as a rare financial print but also as a milestone in public design — bridging the world of corporate communication and graphic minimalism. It exemplifies how mid-century Europe translated infrastructure and investment into sleek, compelling visual language.
Economy - Railway - France
Printed by Vox Pub in Paris
- Creation Year:1970
- Dimensions:Height: 39.38 in (100 cm)Width: 24.41 in (62 cm)
- Medium:
- Period:
- Condition:Good condition.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792216449292
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