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UnknownCirca 1950 original poster that promotes Bled—Slovenia’s alpine jewelCirca 1950
Circa 1950
$2,384.57
£1,766.61
€2,000
CA$3,266.74
A$3,624.73
CHF 1,898.71
MX$44,448.87
NOK 24,150.93
SEK 22,797.45
DKK 15,213.56
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About the Item
A masterwork of mid-century graphic design, this evocative travel poster from circa 1950 promotes Bled—Slovenia’s alpine jewel nestled in the former Yugoslavia. Designed during a time when postwar Europe was rebuilding and rediscovering its beauty, the poster combines playful surrealism with bold composition to highlight Bled as a haven of relaxation, recreation, and culture.
At the center, a paper boat—formed from travel brochures and timetables—floats whimsically on Lake Bled. It's loaded with vacation essentials: sunglasses, a bottle of local drink, a beach ball, tennis racket, fishing rod, ice skates, and skis. The clever visual metaphor transforms the humble paper boat into a capsule of holiday possibility, inviting the viewer to dream of leisure and adventure.
Behind it, a delicate illustration of the iconic Bled Island and surrounding Julian Alps anchors the image in place. The colors—vibrant yet serene—suggest both natural beauty and a sense of peaceful escape.
Issued by the Yugoslavian National Tourist Office, this poster is not only a call to travel but also a time capsule from a country that no longer exists in the same form. Its modernist clarity and surreal charm make it a standout piece of 20th-century design history—at once inviting, inventive, and iconic.
Tourism - Slovenia - Sport - Slovenia
Printed by Sirec Nosan
- Creation Year:Circa 1950
- Dimensions:Height: 38.59 in (98 cm)Width: 27.17 in (69 cm)
- Medium:
- Period:
- Condition:Good condition, slight restorations, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792216390132
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