Skip to main content
Want more images or videos?
Request additional images or videos from the seller
1 of 8

Unknown
Circa 1950 original poster that promotes Bled—Slovenia’s alpine jewel

Circa 1950

$2,384.57
£1,766.61
€2,000
CA$3,266.74
A$3,624.73
CHF 1,898.71
MX$44,448.87
NOK 24,150.93
SEK 22,797.45
DKK 15,213.56
Shipping
Retrieving quote...
The 1stDibs Promise:
Authenticity Guarantee,
Money-Back Guarantee,
24-Hour Cancellation

About the Item

A masterwork of mid-century graphic design, this evocative travel poster from circa 1950 promotes Bled—Slovenia’s alpine jewel nestled in the former Yugoslavia. Designed during a time when postwar Europe was rebuilding and rediscovering its beauty, the poster combines playful surrealism with bold composition to highlight Bled as a haven of relaxation, recreation, and culture. At the center, a paper boat—formed from travel brochures and timetables—floats whimsically on Lake Bled. It's loaded with vacation essentials: sunglasses, a bottle of local drink, a beach ball, tennis racket, fishing rod, ice skates, and skis. The clever visual metaphor transforms the humble paper boat into a capsule of holiday possibility, inviting the viewer to dream of leisure and adventure. Behind it, a delicate illustration of the iconic Bled Island and surrounding Julian Alps anchors the image in place. The colors—vibrant yet serene—suggest both natural beauty and a sense of peaceful escape. Issued by the Yugoslavian National Tourist Office, this poster is not only a call to travel but also a time capsule from a country that no longer exists in the same form. Its modernist clarity and surreal charm make it a standout piece of 20th-century design history—at once inviting, inventive, and iconic. Tourism - Slovenia - Sport - Slovenia Printed by Sirec Nosan
  • Creation Year:
    Circa 1950
  • Dimensions:
    Height: 38.59 in (98 cm)Width: 27.17 in (69 cm)
  • Medium:
  • Period:
  • Condition:
    Good condition, slight restorations, on linen.
  • Gallery Location:
    PARIS, FR
  • Reference Number:
    1stDibs: LU1792216390132

More From This Seller

View All
Original tourism poster of the 50s for Yugoslavia and its 1000 islands
Located in PARIS, FR
Very beautiful tourism poster of the 50s for Yugoslavia and its 1000 islands. Tourism - Balkans - Dive - Croatia
Category

1950s Prints and Multiples

Materials

Paper, Linen, Lithograph

1933 original travel poster by Jiri Kojina for High Tatras of Czechoslovakia
Located in PARIS, FR
The 1933 original poster by Jiri Kojina for "Vysoke Tatry Hohe Tatra Auf Urlaub in die Tschechoslowakei" captures the allure of the High Tatras in Czechoslovakia, inviting travelers ...
Category

1930s Art Deco Prints and Multiples

Materials

Lithograph, Paper, Linen

Beautiful Czech ski poster by Ladislav Horak for Velke Karlovice, Raj Lyzaru. Ve
Located in PARIS, FR
Beautiful Czech ski poster by Ladislav Horak for Velke Karlovice, Raj Lyzaru. Velké Karlovice is a municipality and village in the Vsetín district of the Zlín region in the Czech Rep...
Category

1940s Prints and Multiples

Materials

Lithograph, Paper, Linen

Original tourism poster of the 50s for Yugoslavia and its 1000 islands
Located in PARIS, FR
Beautiful tourist poster of the 50s for Yugoslavia and its 1000 islands. Tourism - Balkans - Serbia 1000 Islands Ognjen Prica Zagreb
Category

1950s Prints and Multiples

Materials

Lithograph, Paper

1954 original poster Montana Vermala Switzerland - Ski - Suisse
Located in PARIS, FR
The original 1954 poster created by artist Jean-Marie Thorimbert for Montana Vermala, a ski resort located in Crans Montana, in the Swiss canton of Val...
Category

1950s Prints and Multiples

Materials

Lithograph, Paper, Linen

1958 original travel poster by Gyger & Klopfenstein - Bernese Oberland, Mürren
Located in PARIS, FR
This 1958 original travel poster by the Swiss design duo Gyger & Klopfenstein captures the alpine village of Mürren with arresting clarity and a distinctly modern edge. Situated at 1...
Category

1950s Prints and Multiples

Materials

Paper

You May Also Like

Original Vintage Poster For Lake Bled Slovenija Jugoslavija Slovenia Yugoslavia
Located in London, GB
Original vintage travel poster for Bled Slovenija Jugoslavija / Slovenia Yugoslavia featuring a great design depicting an origami boat made out of news paper with various items in it representing the outdoor activities and sport for tourists including a tennis racquet, climbing rope and equipment, a fishing rod, sunglasses and sun cream with a beach ball on the clear reflective water of Lake Bled...
Category

Vintage 1950s Slovenian Posters

Materials

Paper

Original Vintage Travel Poster Slovenia Yugoslavia Sea Fishing Swimming Harbour
Located in London, GB
Original vintage travel poster for Slovenia Yugoslavia / Slovenija Jugoslavia featuring a colourful illustration of a lady in a bikini on a wooden sailing boat, holding onto the rope...
Category

Vintage 1950s Slovenian Posters

Materials

Paper

Original Vintage Poster Lake Bled Island Yugoslavia Rail Travel Putnik Beograd
Located in London, GB
Original vintage railway travel poster for Bled in Yugoslavia - Jugslavische Staatsbahnen Bled auskunft und Reiseberatung Putnik Beograd und samtliche fuhrenden reiseburos der welt / Yugslav State Railways Bled information and travel advice Putnik Beograd and all the leading travel agencies in the world - featuring a view of Bled Island on Lake Bled...
Category

Vintage 1930s Macedonian Posters

Materials

Paper

Original Vintage Travel Poster Jajce Yugoslavia Pliva Waterfall Bosnia Design
Located in London, GB
Original vintage travel poster for Jajce Jugoslavija featuring a scenic view of the walled town with red roof buildings, a church spire and trees leading down to the river and Pliva ...
Category

Vintage 1950s Bosnian Posters

Materials

Paper

Original Vintage Travel Poster Advertising Putnik Yugoslavia Belgrade Art Deco
Located in London, GB
Original vintage travel poster advertising the Putnik travel agency (founded 1923): Jugoslavien auskunft und reiseberatung Putnik Beograd und samtliche fuhrenden reiseburos der welt / Yugoslavia information and travel advice Putnik Belgrade and all the world's leading travel agencies. Great Art Deco style design depicting a man in traditional clothing and red fez hat...
Category

Vintage 1930s Serbian Posters

Materials

Paper

Original Vintage Travel Poster Dubrovnik Yugoslavia Croatia Midcentury Modern
Located in London, GB
Original vintage travel poster for Dubrovnik Jugoslavija / Yugoslavia featuring a colourful design of the historical buildings and old town fortress walls with trees on a sea blue ba...
Category

Vintage 1950s Croatian Posters

Materials

Paper