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UnknownCirca 1960 original advertising poster, Old Nick: Martinique, L'île du RhumCirca 1960
Circa 1960
About the Item
This original advertising poster, Old Nick: Martinique, L'île du Rhum, serves as a vibrant celebration of the rich heritage of rum production on the island of Martinique. The poster was created to promote Old Nick rum, a brand that embodies the deep-rooted traditions and the exquisite flavors of Caribbean rum.
Martinique, often referred to as "The Island of Rum," is world-renowned for its high-quality rums, thanks to its ideal climate, fertile volcanic soil, and centuries-old distilling expertise. This poster showcases the island’s lush landscape, illustrating its connection to rum production, from sugarcane fields to distilleries, creating a visual map that traces the journey of rum on the island.
The advertising campaign behind Old Nick emphasizes not just the product but the entire cultural experience associated with Martinique’s rum. By highlighting the island's rich flora, local traditions, and the artisanal process of crafting rum, the poster invites viewers to immerse themselves in the authentic Caribbean spirit.
This poster likely features detailed descriptions or depictions of Old Nick’s rum varieties, along with information on the distillation process, tasting notes, and the brand’s heritage. It may also include imagery of the local landscape, distilleries, and perhaps traditional Martinican scenes, evoking a sense of place and authenticity.
Old Nick is known for producing a range of rums, from white rum perfect for cocktails to aged varieties enjoyed neat. The brand’s emphasis on quality and tradition is captured in this poster, making it not just an advertisement, but a tribute to the art of rum-making.
In summary, the Old Nick: Martinique, L'île du Rhum poster is more than just an advertisement. It’s a celebration of the island’s culture, a visual story of how Martinique’s natural bounty and skilled craftsmanship come together to produce some of the world’s finest rums. This piece serves as a historical artifact that reflects the importance of rum in Martinique’s cultural and economic landscape, while promoting the unique allure of Old Nick rum to a global audience.
Original Poster
Alcohol - Dom-tom - Caribbean - Martinique
Cocktail - Dillon - Map
- Creation Year:Circa 1960
- Dimensions:Height: 31.11 in (79 cm)Width: 23.63 in (60 cm)
- Medium:
- Period:
- Condition:Good condition.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792215647142
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