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Circa 1960 original poster for Mexico pride of indian culture

Circa 1960

$839.13
£623.35
€700
CA$1,165.22
A$1,271.53
CHF 666.94
MX$15,443.13
NOK 8,330.42
SEK 7,872.66
DKK 5,329.03

About the Item

This circa 1960 original poster, issued by the Dirección General de Turismo, is a bold and vivid celebration of Mexico’s indigenous heritage, titled “Mexico – Pride of Indian Culture.” Designed to promote national tourism, the poster blends ancient symbolism with mid-century graphic flair, encapsulating the country’s rich pre-Hispanic roots through a distinctly modern lens. Dominating the composition is a striking depiction of the Aztec Sun Stone, or Piedra del Sol, one of the most iconic relics of Mesoamerican civilization. Rendered in intricate black-and-white detail, the Sun Stone radiates outward into a brilliant, almost psychedelic explosion of fiery oranges, purples, and blues—a visual metaphor for the enduring energy and cultural brilliance of ancient Mexico. Beneath the monumental stone, a festive row of indigenous figures in ceremonial dress brings movement and rhythm to the poster. Stylized in colorful, geometric forms, these figures represent various pre-Columbian deities, warriors, and dancers, celebrating the rich tapestry of indigenous cultures that have shaped the identity of modern Mexico. The poster’s text—“Mexico, pride of Indian culture”—underscores a message that was especially resonant in the 1960s: a national embrace of indigenous heritage as a point of pride and a major draw for international visitors. The campaign promoted not just archaeological wonders, but a cultural identity rooted in a powerful and complex past. A product of Juarez No. 89 in Mexico City, this poster is emblematic of post-war Mexican graphic design: vibrant, confident, and infused with national pride. It stands as both a travel invitation and a cultural declaration, making it a prized piece for collectors of Latin American poster art and mid-century tourism ephemera alike. With its explosive palette and reverent iconography, this poster continues to radiate the timeless spirit of ancient Mexico. Original poster Tourism - Mexico Direccion General de Turismo - Ossa Mexico - Juarez n° 89
  • Creation Year:
    Circa 1960
  • Dimensions:
    Height: 16.15 in (41 cm)Width: 11.82 in (30 cm)
  • Medium:
  • Period:
  • Condition:
    Good condition.
  • Gallery Location:
    PARIS, FR
  • Reference Number:
    1stDibs: LU1792216956132

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