Skip to main content
Want more images or videos?
Request additional images or videos from the seller
1 of 8

Unknown
Original 1998 Apple advertising poster - think first think fast think different

1998

$1,608.57
£1,185.80
€1,350
CA$2,202.29
A$2,442.50
CHF 1,282.68
MX$29,995.64
NOK 16,237.53
SEK 15,312.21
DKK 10,273.93
Shipping
Retrieving quote...
The 1stDibs Promise:
Authenticity Guarantee,
Money-Back Guarantee,
24-Hour Cancellation

About the Item

This rare original 1998 Apple advertising poster encapsulates the revolutionary spirit of late-90s computing. Featuring the iconic “Think Different” slogan, it cleverly integrates Microsoft Office 98 for Macintosh with Apple’s distinctive branding to target creative professionals and business users alike. The design is minimalist yet impactful: at the top, “Think first.” accompanies an image of the Microsoft Office 98 CD, referencing productivity and planning. In the centre, “Think fast.” pairs with an image of a Macintosh tower, keyboard, and monitor, highlighting Apple’s cutting-edge hardware performance. Finally, at the bottom, “Think different.” anchors the poster with Apple’s famous rainbow logo, asserting its brand ethos of innovation, creativity, and disruption. This campaign emerged after Steve Jobs returned to Apple in 1997, marking a strategic and philosophical pivot. “Think Different” became a rallying cry for artists, designers, educators, and visionaries, positioning Apple as the computer of choice for those who dared to challenge conventions. The poster’s typography, layout, and white negative space reflect Apple’s aesthetic under Jobs’ renewed leadership: pure, concise, and direct. Combining Microsoft’s productivity suite with Apple’s aspirational identity was a pragmatic approach to demonstrate compatibility without compromising brand pride. Today, this 1998 Apple poster stands as a nostalgic yet timeless tribute to one of the most influential marketing campaigns in technology history. It is a sought-after collectible for design enthusiasts, Apple historians, and anyone inspired by the brand’s enduring message to “Think Different.” Computers - Advertising - Technology - United States Microsoft Office 98
  • Creation Year:
    1998
  • Dimensions:
    Height: 39.38 in (100 cm)Width: 23.63 in (60 cm)
  • Medium:
  • Period:
  • Condition:
    Good condition.
  • Gallery Location:
    PARIS, FR
  • Reference Number:
    1stDibs: LU1792216614042

More From This Seller

View All
Molinard - Simca 1000 Original Poster from the 60s Vintage Car
Located in PARIS, FR
The Simca 1000 is a small car of the French manufacturer Simca. Launched a few days before August 15, 1961, it confirms the brand of Poissy in its rank of se...
Category

1960s Prints and Multiples

Materials

Paper, Lithograph

John Hassall A night out Circa 1900 Original Poster Theatre United Kingdom
By John Hassall
Located in PARIS, FR
Nice poster of the beginning of the century for the Vaudeville theater, entitled A night out and printed by David Allen & sons in London. John Hassall ( 1...
Category

Early 20th Century Art Nouveau Prints and Multiples

Materials

Linen, Paper, Lithograph

Dubois Visitez la côte d'Azur SNCF 1957 Original Poster Railway French Riviera
Located in PARIS, FR
Nice original vintage poster from Jacques Dubois about the French Riviera and the French National railway printed in 1957. With the trains and coaches of the Société Nationale des C...
Category

1950s Prints and Multiples

Materials

Linen, Paper, Lithograph

Aviation Populaire by Georges Villa 1936 Original Poster - Art Deco
By Georges Villa
Located in PARIS, FR
It's a bird! It's a plane! It's a... very large teenage boy appearing out of the clouds? Villa created this powerful image to encourage young people to practice light aviation—an ini...
Category

1930s Art Deco Prints and Multiples

Materials

Linen, Paper, Lithograph

The dancers of the Moulin Rouge Circa 1900 Original Poster - Cabaret - Paris
By Louis Abel-Truchet
Located in PARIS, FR
Beautiful poster by Abel Truchet for the Moulin Rouge dancers. Painter, draughtsman and poster artist, Louis Abel-Truchet (1857-1918) is, along wi...
Category

Early 1900s Prints and Multiples

Materials

Linen, Paper, Lithograph

Original poster of the XIth International Exhibition of Surrealism
By André Breton
Located in PARIS, FR
Beautiful poster of the XIth International Exhibition of Surrealism, presented in December 1965 at the galerie de l'Œil in Paris. André Robert Breton ( 1896 - 1966 ) was a French writer and poet. He is best known as the co-founder, leader and principal theorist of Surrealism. His writings include the first Manifesto of Surrealism of 1924, in which he defined Surrealism as "pure psychic automatism". Alongside his role as leader of the Surrealist movement, he authored such famous books as Nadja and L'Amour fou. These activities, combined with his critical and theoretical work on writing and the visual arts, made André Breton...
Category

1960s Surrealist Prints and Multiples

Materials

Linen, Paper, Lithograph

You May Also Like

Italian Painter’s Portrait Engravings on Laid Paper on Canvas in Ebonized Frames
Located in Firenze, IT
These beautiful Italian 18th Centruy engravings on laid paper feature the portrait of two famous Italian painters: Veronese and Guido Reni. They were engraved by Pier Antonio Pazzi a...
Category

18th Century Baroque Portrait Prints

Materials

Cotton Canvas, Laid Paper, Engraving

“Yellow Leaves” Limited Print • Edition of 250 by Frank Arnold
By Frank Arnold
Located in Fresno, CA
Frank Arnold is widely regarded as a leading contemporary abstract figurative painter and sculptor. Acknowledged as a living master, his art seamlessly blends personal and universal ...
Category

2010s Abstract Abstract Prints

Materials

Archival Paper, Archival Pigment, Archival Ink

Signed Print of “Cabo Kiss 8”
By Frank Arnold
Located in Fresno, CA
Frank Arnold is thought by many to be one of the foremost abstract figurative painters and sculptors of our time. He is a living master whose work is considered to be both personal a...
Category

2010s Abstract Abstract Prints

Materials

Archival Paper, Archival Pigment, Archival Ink

“New Place” Limited Print - Edition of 58 by Frank Arnold
By Frank Arnold
Located in Fresno, CA
Frank Arnold is thought by many to be one of the foremost abstract figurative painters and sculptors of our time. He is a living master whose work is considered to be both personal a...
Category

2010s Abstract Abstract Prints

Materials

Archival Ink, Archival Paper, Archival Pigment

Signed Print of “Distant 8”
By Frank Arnold
Located in Fresno, CA
Frank Arnold is thought by many to be one of the foremost abstract figurative painters and sculptors of our time. He is a living master whose work is considered to be both personal a...
Category

2010s Abstract Abstract Prints

Materials

Archival Paper, Archival Pigment, Archival Ink

"Eyes 58" Limited Print • Edition of 58 by Frank Arnold
By Frank Arnold
Located in Fresno, CA
Frank Arnold is thought by many to be one of the foremost abstract figurative painters and sculptors of our time. He is a living master whose work is considered to be both personal a...
Category

21st Century and Contemporary Abstract Abstract Prints

Materials

Archival Pigment, Archival Ink, Archival Paper