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UnknownOriginal 1998 Apple advertising poster - think first think fast think different1998
1998
$1,608.57
£1,185.80
€1,350
CA$2,202.29
A$2,442.50
CHF 1,282.68
MX$29,995.64
NOK 16,237.53
SEK 15,312.21
DKK 10,273.93
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About the Item
This rare original 1998 Apple advertising poster encapsulates the revolutionary spirit of late-90s computing. Featuring the iconic “Think Different” slogan, it cleverly integrates Microsoft Office 98 for Macintosh with Apple’s distinctive branding to target creative professionals and business users alike.
The design is minimalist yet impactful: at the top, “Think first.” accompanies an image of the Microsoft Office 98 CD, referencing productivity and planning. In the centre, “Think fast.” pairs with an image of a Macintosh tower, keyboard, and monitor, highlighting Apple’s cutting-edge hardware performance. Finally, at the bottom, “Think different.” anchors the poster with Apple’s famous rainbow logo, asserting its brand ethos of innovation, creativity, and disruption.
This campaign emerged after Steve Jobs returned to Apple in 1997, marking a strategic and philosophical pivot. “Think Different” became a rallying cry for artists, designers, educators, and visionaries, positioning Apple as the computer of choice for those who dared to challenge conventions.
The poster’s typography, layout, and white negative space reflect Apple’s aesthetic under Jobs’ renewed leadership: pure, concise, and direct. Combining Microsoft’s productivity suite with Apple’s aspirational identity was a pragmatic approach to demonstrate compatibility without compromising brand pride.
Today, this 1998 Apple poster stands as a nostalgic yet timeless tribute to one of the most influential marketing campaigns in technology history. It is a sought-after collectible for design enthusiasts, Apple historians, and anyone inspired by the brand’s enduring message to “Think Different.”
Computers - Advertising - Technology - United States
Microsoft Office 98
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