Vanden Eynde

Original travel poster by G. Vanden Eynde for Sabena Belgian World Airlines

Circa 1960

The vintage travel poster created by Sabena Belgian World Airlines to promote travel to Mexico is a striking example of mid-20th-century aviation advertising. This poster, with its vivid imagery and strong cultural references, was designed to attract European travelers to the vibrant and exotic destination of Mexico. The centerpiece of the poster is a close-up image of a young woman adorned in traditional Mexican attire, her serene and confident expression bathed in warm sunlight. Her elaborate headdress, rich in color and detail, symbolizes Mexico’s deep cultural heritage. The headdress features bright beads and feathers, with a prominent star-shaped decoration at its center, evoking images of ancient Mexican civilizations and their rich traditions. This visual representation instantly transports the viewer to the heart of Mexico, inviting them to explore its rich history and vibrant culture. The backdrop of the poster is a deep, unblemished blue sky, which not only enhances the contrast of the colorful attire but also suggests clear, sunny weather—a perfect invitation to potential tourists. The simplicity of the background ensures that all attention is focused on the subject, making the cultural iconography of Mexico the focal point. At the top of the poster, the word “Mexico” is boldly printed in a clean, modern font, underscoring the destination’s allure. The use of lowercase letters in the title imparts a friendly and approachable feel, while the image of an airplane subtly incorporated next to the text emphasizes the ease and modernity of air travel to this far-off land. The lower part of the poster prominently features the Sabena logo, with “Belgian World Airlines” elegantly written beneath it. The bold red and white of the Sabena emblem contrast sharply with the cooler tones of the background, ensuring that the brand is unmistakable. This positioning underscores the airline's role in connecting Europe with the wider world, in this case, with the colorful and culturally rich nation of Mexico. The Sabena poster...

The A Londra con la Sabena travel poster, created by G. Vanden Heynde in 1951, serves as a captivating representation of mid-20th century air travel, promoting London as an enticing destination. This poster was part of Sabena’s marketing efforts to attract travelers to experience the convenience and excitement of flying to one of Europe’s most iconic cities. During the 1950s, international air travel was becoming more accessible, though it still retained an aura of luxury and adventure. Sabena, the national airline of Belgium, was at the forefront of this burgeoning industry, offering routes that connected major European cities. The slogan A Londra con la Sabena encapsulates the promise of a seamless and sophisticated travel experience, highlighting the airline's ability to transport passengers to the heart of the United Kingdom. London, as depicted in the promotional materials of the era, symbolized a blend of historical grandeur and modern vitality. Post-World War II, the city was undergoing significant reconstruction and revitalization, which made it an attractive destination for tourists and business travelers alike. Sabena’s campaign aimed to capture the imagination of those eager to explore London’s rich cultural heritage, iconic landmarks, and bustling urban life. Sabena’s promotional posters from this period often emphasized the comfort and efficiency of their services. By flying with Sabena, travelers were assured of a journey marked by high standards of hospitality and safety, which was an essential selling point in the early days of commercial aviation. The tagline A Londra con la Sabena directly appeals to the Italian-speaking market, indicating the airline’s effort to reach diverse audiences across Europe. The messaging of the poster aligns with Sabena’s broader branding strategy, which was to present air travel as not only a practical means of transportation but also an exciting and upscale experience. By associating the airline with a world-class city like London, Sabena positioned itself as a premium carrier that could offer both adventure and reliability. In the context of the 1950s, traveling to London would have been seen as an opportunity to engage with a city that was a global center of finance, culture, and politics. The allure of London’s theaters, museums, shopping districts, and historic sites would have been a significant draw for potential travelers. Sabena’s role was to make this journey possible, providing a bridge between the traveler’s home and the vibrant streets of London. G. Vanden Heynde’s involvement in creating the A Londra con la Sabena poster...

Sabena, acronym for Société Anonyme Belge d'Exploitation de la Navigation Aérienne, was once the Belgian national airline. Founded in 1923, it unfort...

Sabena, acronym for Societé Anonyme Belge d'Exploitation de la Navigation Aérienne, was once the Belgian national airline. Founded in 1923, it went b...

Original Sabena trave to Brussels; Gateway to continental Europe -- where business and pleasure begin. Sabena Belgian World Airlines. Europe...

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Original Aviation Poster-Travel the World-Sabena-Belgium-Airport, c.1950 Poster for the promotion of tourism by the airline SABENA. Nuns, families, b...

Original vintage travel advertising poster - Naar Rusland met Sabena / To Russia with Sabena (the national airline of Belgium from 1923-2001) featuri...