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Brand New Rolex

Brand New Authentic Rolex New Style Green Cream Box
Brand New Authentic Rolex New Style Green Cream Box

Brand New Authentic Rolex New Style Green Cream Box

By Rolex

Located in New York, NY

100% Authentic. Brand new Rolex new model green cream box, comes with box, wallet and green tag.

Category

21st Century and Contemporary Swiss Wrist Watches

Brand New Authentic Rolex New Style Green Cream Box Only
Brand New Authentic Rolex New Style Green Cream Box Only

Brand New Authentic Rolex New Style Green Cream Box Only

By Rolex

Located in New York, NY

100% Authentic. Brand new Rolex new model green cream box only. (no other accessories are included) All our Items undergo thorough inspection and authentication, ensuring you receiv...

Category

21st Century and Contemporary Wrist Watches

Rolex Watch Box, New Creme Empty Acs. ROLEX watch case box CELLINI Brand New
Rolex Watch Box, New Creme Empty Acs. ROLEX watch case box CELLINI Brand New

Rolex Watch Box, New Creme Empty Acs. ROLEX watch case box CELLINI Brand New

By Rolex

Located in New York, NY

ROLEX watch case box CELLINI Brand New Watch BOX Rolex was purchased from show room in Manhattan Watch was used for personal use and i am selling the box Large Brand New Rolex...

Category

2010s Wrist Watches

Rolex Watch Box, New Creme Empty Acs. ROLEX watch case box CELLINI L Brand New
Rolex Watch Box, New Creme Empty Acs. ROLEX watch case box CELLINI L Brand New

Rolex Watch Box, New Creme Empty Acs. ROLEX watch case box CELLINI L Brand New

By Rolex

Located in New York, NY

ROLEX watch case box CELLINI Large size box Brand New Watch BOX Rolex was purchased from show room in Manhattan Watch was used for personal use and i am selling the box Large B...

Category

2010s Wrist Watches

Rolex Watch Box, New Creme Empty Acs. Oyster L  Perpetual Sky Dweller Brand New
Rolex Watch Box, New Creme Empty Acs. Oyster L  Perpetual Sky Dweller Brand New

Rolex Watch Box, New Creme Empty Acs. Oyster L Perpetual Sky Dweller Brand New

By Rolex

Located in New York, NY

Brand New Authentic Rolex Watch Watch BOX Large Rolex was purchased from show room in Manhattan Watch was used for personal use and i am selling the box Please note that pillow i...

Category

2010s Wrist Watches

Rolex Watch Box, New Creme Empty Acs. Oyster L  Perpetual Sky Dweller Brand New
Rolex Watch Box, New Creme Empty Acs. Oyster L  Perpetual Sky Dweller Brand New

Rolex Watch Box, New Creme Empty Acs. Oyster L Perpetual Sky Dweller Brand New

By Rolex

Located in New York, NY

Brand New Authentic Rolex Watch Watch BOX Large Rolex was purchased from show room in Manhattan Watch was used for personal use and i am selling the box Large Brand New Rolex Bo...

Category

2010s Wrist Watches

Rolex Watch Box, New Creme Empty Acs. Oyster Perpetual Daytona GMT Datejust
Rolex Watch Box, New Creme Empty Acs. Oyster Perpetual Daytona GMT Datejust

Rolex Watch Box, New Creme Empty Acs. Oyster Perpetual Daytona GMT Datejust

By Rolex

Located in New York, NY

Brand New Watch from Rolex showroom was purchased and watch was used for personal use and i am selling the box Complete box Extra Large Brand New Rolex Box Large size (29 x 21 x 9,5...

Category

2010s Wrist Watches

Rolex Watch Box, New Creme Empty Acs. Oyster Perpetual Daytona GMT Datejust
Rolex Watch Box, New Creme Empty Acs. Oyster Perpetual Daytona GMT Datejust

Rolex Watch Box, New Creme Empty Acs. Oyster Perpetual Daytona GMT Datejust

By Rolex

Located in New York, NY

Brand New Watch from Rolex showroom was purchased and watch was used for personal use and i am selling the box Complete box Extra Large Brand New Rolex Box Complete and new Rolex box...

Category

2010s Wrist Watches

Rolex Watch Box, New Creme Empty Acs. Oyster Perpetual Daytona GMT Datejust
Rolex Watch Box, New Creme Empty Acs. Oyster Perpetual Daytona GMT Datejust

Rolex Watch Box, New Creme Empty Acs. Oyster Perpetual Daytona GMT Datejust

By Rolex

Located in New York, NY

Brand New Watch from Rolex showroom was purchased and watch was used for personal use and i am selling the box Complete box without a pillow Extra Large Brand New Rolex Box new Role...

Category

2010s Wrist Watches

Rolex Watch Box, New Creme Empty Acs. Oyster Perpetual Daytona GMT Datejust
Rolex Watch Box, New Creme Empty Acs. Oyster Perpetual Daytona GMT Datejust

Rolex Watch Box, New Creme Empty Acs. Oyster Perpetual Daytona GMT Datejust

By Rolex

Located in New York, NY

Brand New Watch from Rolex showroom was purchased and watch was used for personal use and i am selling the box Complete box Extra Large Brand New Rolex Box Complete and new Rolex box.

Category

2010s Wrist Watches

Datejust Rolex Blue Roman Jubilee 31mm Ladies Stainless Steel Watch
Datejust Rolex Blue Roman Jubilee 31mm Ladies Stainless Steel Watch

Datejust Rolex Blue Roman Jubilee 31mm Ladies Stainless Steel Watch

By Rolex

Located in New York, NY

Brand New Rolex Datejust 31mm Stainless Steel Ladies Watch, Box and papers included Applied polished Roman numeral hour markers.

Category

2010s Swiss Wrist Watches

Materials

18k Gold, Steel, Stainless Steel

Rolex Watch Box, New Creme Empty Acs. Oyster L Perpetual Daytona  Datejust
Rolex Watch Box, New Creme Empty Acs. Oyster L Perpetual Daytona  Datejust

Rolex Watch Box, New Creme Empty Acs. Oyster L Perpetual Daytona Datejust

By Rolex

Located in New York, NY

Brand New Watch BOX by Rolex Rolex was purchased from show room in Manhattan in 2024 Watch was used for personal use and i am selling the box Oyster L SAP 39141 Large Brand New Ro...

Category

2010s Wrist Watches

Rolex Watch Box, New Creme Empty Acs. Oyster Perpetual Daytona GMT Datejust New
Rolex Watch Box, New Creme Empty Acs. Oyster Perpetual Daytona GMT Datejust New

Rolex Watch Box, New Creme Empty Acs. Oyster Perpetual Daytona GMT Datejust New

By Rolex

Located in New York, NY

Brand New Authentic Rolex Watch Watch BOX Rolex was purchased from show room in Manhattan Watch was used for personal use and i am selling the box Brand New Rolex Box but ple...

Category

2010s Wrist Watches

Rolex Watch Box, New Creme Empty Acs. Oyster Perpetual Daytona GMT Datejust New
Rolex Watch Box, New Creme Empty Acs. Oyster Perpetual Daytona GMT Datejust New

Rolex Watch Box, New Creme Empty Acs. Oyster Perpetual Daytona GMT Datejust New

By Rolex

Located in New York, NY

Brand New Authentic Rolex Watch Watch BOX Rolex was purchased from show room in Manhattan Watch was used for personal use and i am selling the box Brand New Rolex Box but ple...

Category

2010s Wrist Watches

Brand New Authentic Rolex Newest 2025 Style Green Box Only
Brand New Authentic Rolex Newest 2025 Style Green Box Only

Brand New Authentic Rolex Newest 2025 Style Green Box Only

By Rolex

Located in New York, NY

Brand New 100% Authentic Rolex Newest Latest 2025 Style Green (ONLY BOX) for any Rolex model include the Submariner, Datejust, Daytona, GMT-Master II, Explorer, Yacht-Master, and Oys...

Category

21st Century and Contemporary Swiss Wrist Watches

1960's Rolex Ladies Vintage Cocktail Watch - 18K White Gold & Diamonds
1960's Rolex Ladies Vintage Cocktail Watch - 18K White Gold & Diamonds

1960's Rolex Ladies Vintage Cocktail Watch - 18K White Gold & Diamonds

By Rolex

Located in Suwanee, GA

It is running very strong and true, keeping time essentially on par with a brand new Rolex. Warranty: 1-year warranty. Please message us for details.

Category

Vintage 1960s Swiss Wrist Watches

Materials

White Gold

Genuine 18k Rolex Watch. 18k YG Rolex CELLINI 4109 Round Wrist Watch
Genuine 18k Rolex Watch. 18k YG Rolex CELLINI 4109 Round Wrist Watch

Genuine 18k Rolex Watch. 18k YG Rolex CELLINI 4109 Round Wrist Watch

By Rolex

Located in Port Charlotte, FL

Case is 18k 750 Yellow gold Brand new Leather Band. Original Rolex Buckle. 26mm case Condition: Watch little signs of wear consistent with age.

Category

Vintage 1970s Modern Wrist Watches

Materials

18k Gold, Yellow Gold

1969 Tudor (Rolex) Oysterdate Vintage Mens Ref. 7992 Watch - Stainless Steel
1969 Tudor (Rolex) Oysterdate Vintage Mens Ref. 7992 Watch - Stainless Steel

1969 Tudor (Rolex) Oysterdate Vintage Mens Ref. 7992 Watch - Stainless Steel

By Tudor

Located in Suwanee, GA

For the finishing touch, we have equipped it with a brand new leather strap and aftermarket Rolex style buckle and meticulously detailed it making it ready for immediate enjoyment.

Category

Vintage 1960s Swiss Wrist Watches

Materials

Stainless Steel

Recent Sales

Brand New Rolex Oyster Perpetual 36mm Celebration Dial Stainless Steel Full Set
Brand New Rolex Oyster Perpetual 36mm Celebration Dial Stainless Steel Full Set

Brand New Rolex Oyster Perpetual 36mm Celebration Dial Stainless Steel Full Set

By Rolex

Located in Great Neck, NY

This brand new in box Rolex oyster perpetual celebration dial edition 36mm wristwatch is a stunning luxury timepiece.

Category

2010s Swiss Wrist Watches

Materials

Stainless Steel

Rare Rolex Datejust Zebra
Rare Rolex Datejust Zebra

Rare Rolex Datejust Zebra

By Rolex

Located in London, GB

The ‘zebra’ patterned dial has alternate stripes of white diamonds as well as 10 diamond hour markers to add to its exuberance. Fitted to a brand new Rolex rubber strap, the diamonds...

Category

Early 2000s European Modern Wrist Watches

Materials

Diamond, 18k Gold

Rolex Oyster Perpetual 31mm Coral Red Dial 277200 – Brand New
Rolex Oyster Perpetual 31mm Coral Red Dial 277200 – Brand New

Rolex Oyster Perpetual 31mm Coral Red Dial 277200 – Brand New

By Rolex

Located in New York, NY

This timepiece is brand new and comes complete with the original Rolex box, papers, and international warranty card.

Category

2010s Swiss Wrist Watches

Materials

Stainless Steel

Rolex Submariner 41 mm Ref. # 126613lb-0002
Rolex Submariner 41 mm Ref. # 126613lb-0002

Rolex Submariner 41 mm Ref. # 126613lb-0002

Located in New York, NY

Brand new Rolex Submariner, Reference # 126613lb-0002, 41 mm.

Category

2010s Modern Wrist Watches

Rolex Daytona Rose Gold Sundust Dial Brand New Men's Watch
Rolex Daytona Rose Gold Sundust Dial Brand New Men's Watch

Rolex Daytona Rose Gold Sundust Dial Brand New Men's Watch

Located in New York, NY

Rolex Daytona Rose Gold Sundust Dial Brand New Men's Watch excellent condition This watch is 100% all original Rolex Original Rolex Box & Papers Shop With Confidence 5 Year W...

Category

2010s American Art Deco Wrist Watches

Materials

Rose Gold

Rolex Datejust 126331 Two Tone Jubilee Wimbledon Watch new 2025
Rolex Datejust 126331 Two Tone Jubilee Wimbledon Watch new 2025

Rolex Datejust 126331 Two Tone Jubilee Wimbledon Watch new 2025

By Rolex

Located in New York, NY

Housed in a 41mm Oyster case, the watch features: Fluted 18k Everose gold bezel Scratch-resistant sapphire crystal with Cyclops date magnifier Elegant Jubilee bracelet with concea...

Category

2010s Swiss Wrist Watches

Materials

Stainless Steel

Rolex Cellini Time White Gold Diamond Bezel Rhodium Dial Mens Watch 50709RBR New
Rolex Cellini Time White Gold Diamond Bezel Rhodium Dial Mens Watch 50709RBR New

Rolex Cellini Time White Gold Diamond Bezel Rhodium Dial Mens Watch 50709RBR New

By Rolex

Located in New York, NY

Rolex Cellini Time Men's Watch Model Number: 50709RBR 100% Authentic Brand New Comes with original Rolex box, warranty card and instruction manual 18 Karat White Gold Case & Buc...

Category

2010s Swiss Wrist Watches

Materials

White Gold

Rolex Datejust Puple Diamond Roman Dial Ladies Watch
Rolex Datejust Puple Diamond Roman Dial Ladies Watch

Rolex Datejust Puple Diamond Roman Dial Ladies Watch

By Rolex

Located in New York, NY

Rolex Datejust 36mm Puple Diamond Roman Dial Ladies Watch Brand new box papers 5 year rolex warranty free overnight shipping shop with confidence

Category

2010s Swiss Wrist Watches

Materials

Diamond

Rolex Submariner Date 126613LB " Bluesy" blue dial Two tone watch
Rolex Submariner Date 126613LB " Bluesy" blue dial Two tone watch

Rolex Submariner Date 126613LB " Bluesy" blue dial Two tone watch

By Rolex

Located in New York, NY

A true modern icon, the 126613LB is a must-have for any serious collector or enthusiast. Key Features: Brand: Rolex Model: Submariner Date 126613LB Case Size: 41mm Case Material...

Category

2010s Swiss Wrist Watches

Materials

Sterling Silver

Rolex Datejust Pearlmaster White Gold Diamond Dial Automatic Ladies Watch 81209
Rolex Datejust Pearlmaster White Gold Diamond Dial Automatic Ladies Watch 81209

Rolex Datejust Pearlmaster White Gold Diamond Dial Automatic Ladies Watch 81209

By Rolex

Located in New York, NY

Rolex Datejust Pearlmaster Ladies Watch Model Number: 81209 100% Authentic Brand New Comes with original Rolex box, warranty card and instruction manual 18 Karat White Gold Case...

Category

2010s Swiss Wrist Watches

Materials

White Gold

Rolex GMT Master 18k YG Black Dial Rare Vintage circa 1981 Model
Rolex GMT Master 18k YG Black Dial Rare Vintage circa 1981 Model

Rolex GMT Master 18k YG Black Dial Rare Vintage circa 1981 Model

By Rolex

Located in New York, NY

This timeless piece will ship exactly as photographed in Excellent, Essentially Brand New Condition with its original Rolex presentation box and booklets.

Category

Vintage 1980s Swiss Wrist Watches

Materials

Yellow Gold

Rolex Datejust Rose Gold/Steel White Mother of Pearl Diamond Dial Watch
Rolex Datejust Rose Gold/Steel White Mother of Pearl Diamond Dial Watch

Rolex Datejust Rose Gold/Steel White Mother of Pearl Diamond Dial Watch

By Rolex

Located in New York, NY

Rolex Datejust 36mm Rose gold/steel White Mother of Pearl Diamond Dial Watch Brand new 2022 includes original Rolex Box and Paperwork All original Rolex Parts 5 year Rolex warran...

Category

2010s European Wrist Watches

Materials

Diamond, Rose Gold, Steel

Brand New Rolex 116203 Datejust White Roman Dial with Box and Papers
Brand New Rolex 116203 Datejust White Roman Dial with Box and Papers

Brand New Rolex 116203 Datejust White Roman Dial with Box and Papers

By Rolex

Located in San Diego, CA

Style Number: 116203 Serial: V062*** Year: Brand New From Old Stock 2009 Model: Datejust Case Material: Stainless Steel Band: 18K Yellow Gold & Stainless Steel Bezel: 18K Yellow Gol...

Category

Early 2000s Swiss Wrist Watches

Materials

18k Gold, Yellow Gold, Stainless Steel

Rolex President Day-Date Men's 18k Rose Gold Watch
Rolex President Day-Date Men's 18k Rose Gold Watch

Rolex President Day-Date Men's 18k Rose Gold Watch

By Rolex

Located in Dallas, TX

Chocolate dial with diamond hour markers and Sapphire markers at 6 & 9 o'clock .Brand new Rolex leather strap band with 18k rose gold deployant.

Category

21st Century and Contemporary Swiss Wrist Watches

Rolex Cosmograph Daytona Men's White Gold Watch Meteorite Dial 116519
Rolex Cosmograph Daytona Men's White Gold Watch Meteorite Dial 116519

Rolex Cosmograph Daytona Men's White Gold Watch Meteorite Dial 116519

By Rolex

Located in Dallas, TX

Meteorite dial with Roman numerals. Brand new Rolex strap with Rolex 18k white gold deployant clasp.

Category

21st Century and Contemporary Swiss Wrist Watches

Rolex Cosmograph Daytona Men's White Gold Watch Meteorite Dial 116519
Rolex Cosmograph Daytona Men's White Gold Watch Meteorite Dial 116519

Rolex Cosmograph Daytona Men's White Gold Watch Meteorite Dial 116519

By Rolex

Located in Dallas, TX

Meteorite dial with Roman numerals. Brand new Rolex strap with Rolex 18k white gold deployant clasp.

Category

21st Century and Contemporary Swiss Wrist Watches

Rolex Datejust Steel Blue Roman Dial Automatic Men's Watch 126300
Rolex Datejust Steel Blue Roman Dial Automatic Men's Watch 126300

Rolex Datejust Steel Blue Roman Dial Automatic Men's Watch 126300

By Rolex

Located in New York, NY

This brand new Rolex Datejust 41 126300 is a beautiful men's timepiece that is powered by a mechanical (automatic) movement which is cased in a stainless steel case.

Category

21st Century and Contemporary Swiss Wrist Watches

Rolex Explorer II 216570 WSO White Index Stainless Steel Automatic Men's Watch
Rolex Explorer II 216570 WSO White Index Stainless Steel Automatic Men's Watch

Rolex Explorer II 216570 WSO White Index Stainless Steel Automatic Men's Watch

By Rolex

Located in New York, NY

This brand new Rolex 216570 is a beautiful men's timepiece that is powered by mechanical (automatic) movement which is cased in a stainless steel case.

Category

2010s Swiss Wrist Watches

Rolex Oyster Perpetual 39 Steel Blue Dial Automatic Men's Watch 114300-0003
Rolex Oyster Perpetual 39 Steel Blue Dial Automatic Men's Watch 114300-0003

Rolex Oyster Perpetual 39 Steel Blue Dial Automatic Men's Watch 114300-0003

By Rolex

Located in New York, NY

This brand new Rolex Oyster Perpetual 114300-0003 is a beautiful men's timepiece that is powered by a mechanical (automatic) movement which is cased in a stainless steel case.

Category

21st Century and Contemporary Swiss Wrist Watches

Rolex Datejust 41 Black Sticks Dial Stainless Steel Automatic Men's Watch 126300
Rolex Datejust 41 Black Sticks Dial Stainless Steel Automatic Men's Watch 126300

Rolex Datejust 41 Black Sticks Dial Stainless Steel Automatic Men's Watch 126300

By Rolex

Located in New York, NY

This brand new Rolex Datejust 41 126300 is a beautiful men's timepiece that is powered by mechanical (automatic) movement which is cased in a stainless steel case.

Category

2010s Swiss Wrist Watches

Rolex Datejust 41 Steel Blue Roman Dial Jubilee Automatic Men's Watch 126300
Rolex Datejust 41 Steel Blue Roman Dial Jubilee Automatic Men's Watch 126300

Rolex Datejust 41 Steel Blue Roman Dial Jubilee Automatic Men's Watch 126300

By Rolex

Located in New York, NY

This brand new Rolex Datejust 41 126300 is a beautiful men's timepiece that is powered by a mechanical (automatic) movement which is cased in a stainless steel case.

Category

2010s Swiss Wrist Watches

Rolex Daytona Cosmograph White Dial Steel Ceramic Automatic Men's Watch 116500LN
Rolex Daytona Cosmograph White Dial Steel Ceramic Automatic Men's Watch 116500LN

Rolex Daytona Cosmograph White Dial Steel Ceramic Automatic Men's Watch 116500LN

By Rolex

Located in New York, NY

This brand new Rolex Cosmograph Daytona 116500LN is a beautiful men's timepiece that is powered by mechanical (automatic) movement which is cased in a stainless steel case.

Category

2010s Swiss Wrist Watches

Rolex Sky-Dweller Champagne Dial Steel Yellow Gold Automatic Men''s Watch 326933
Rolex Sky-Dweller Champagne Dial Steel Yellow Gold Automatic Men''s Watch 326933

Rolex Sky-Dweller Champagne Dial Steel Yellow Gold Automatic Men''s Watch 326933

By Rolex

Located in New York, NY

This brand new Rolex Sky-Dweller 326933 is a beautiful men's timepiece that is powered by an automatic movement which is cased in a stainless steel case.

Category

21st Century and Contemporary Swiss Wrist Watches

Rolex Day-Date 40 Diagonal Motif Dial Yellow Gold Automatic Men’s Watch 228238
Rolex Day-Date 40 Diagonal Motif Dial Yellow Gold Automatic Men’s Watch 228238

Rolex Day-Date 40 Diagonal Motif Dial Yellow Gold Automatic Men’s Watch 228238

By Rolex

Located in New York, NY

This brand new Rolex Day-Date 40 228238 sdmip is a beautiful men's timepiece that is powered by an automatic movement which is cased in a yellow gold case.

Category

21st Century and Contemporary Swiss Wrist Watches

Rolex GMT-Master II Pepsi Ceramic Steel Automatic Men’s Black Watch 126710BLRO
Rolex GMT-Master II Pepsi Ceramic Steel Automatic Men’s Black Watch 126710BLRO

Rolex GMT-Master II Pepsi Ceramic Steel Automatic Men’s Black Watch 126710BLRO

By Rolex

Located in New York, NY

This brand new Rolex GMT-Master II 126710BLRO is a beautiful men's timepiece that is powered by mechanical (automatic) movement which is cased in a stainless steel case.

Category

2010s Swiss Wrist Watches

Rolex Datejust 41 Black Sticks Dial Stainless Steel Automatic Men's Watch 126300
Rolex Datejust 41 Black Sticks Dial Stainless Steel Automatic Men's Watch 126300

Rolex Datejust 41 Black Sticks Dial Stainless Steel Automatic Men's Watch 126300

By Rolex

Located in New York, NY

This brand new Rolex Datejust 41 126300 is a beautiful men's timepiece that is powered by mechanical (automatic) movement which is cased in a stainless steel case.

Category

2010s Swiss Modern Wrist Watches

Rolex Datejust 41 Gold Steel White Stick Dial Automatic Men's Watch 126333
Rolex Datejust 41 Gold Steel White Stick Dial Automatic Men's Watch 126333

Rolex Datejust 41 Gold Steel White Stick Dial Automatic Men's Watch 126333

By Rolex

Located in New York, NY

This brand new Rolex Datejust 41 126333 is a beautiful men's timepiece that is powered by mechanical (automatic) movement which is cased in a stainless steel case.

Category

2010s Swiss Wrist Watches

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Brand New Rolex For Sale on 1stDibs

You are likely to find exactly the brand new rolex you’re looking for on 1stDibs, as there is a broad range for sale. Every item for sale was constructed with extraordinary care, often using gold, 18k gold and stainless steel. You can easily find a 436 antique edition and 152 modern creations to choose from as well. You’re likely to find the perfect brand new rolex among the distinctive items we have available, which includes versions made as long ago as the 20th Century as well as those produced as recently as the 21st Century. For this particular accessory, there are many different carat weights to choose from, but versions are of considerable interest. A brand new rolex can make for a versatile accessory, but a selection from our variety of 63 diamond versions can add an especially stylish touch. See these pages for a round cut iteration of this accessory, while there are also square cut cut and rose cut cut versions available here, too. Most of our brand new rolex for sale are for men, but there are 167 pieces available to browse for women.

How Much is a Brand New Rolex?

The price for a brand new rolex starts at $450 and tops out at $498,000 with these watches, on average, selling for $8,365.

Rolex for sale on 1stDibs

While the rise in popularity of vintage Rolex watches is of no surprise to aficionados, collectors and industry experts, when it comes to contemporary luxury wristwatches, Rolex is also often the first brand that springs to mind. Not only is the company revered for its precision timekeeping and impeccable craftsmanship, but its name was designed to be memorable.

Rolex's enviable worldwide recognition can be credited in part to the genius of company founder Hans Wilsdorf. When the German-born watch dealer and his brother-in-law, Alfred Davis, set up their London enterprise, in 1905, they called it Wilsdorf & Davis, according to the traditional formula.

But Wilsdorf was determined to come up with another name that was short, would look good on a watch dial and was easy to say and remember in several languages. In 1908, he trademarked the name Rolex, and by 1920, he had moved the company to Geneva and redubbed it as Montres Rolex S.A.

But the main reasons for the brand’s success are its aforementioned commitment to precision and unflagging pursuit of innovation. In 1926, the company introduced the aptly named Oyster model. With a screw-down crown and case back, both fitted with rubber gaskets, this was the first truly waterproof watch.

Five years later, Rolex upped the ante with the Oyster Perpetual. That model’s patented Perpetual movement contained a rotor mechanism enabling it to self-wind. In another trendsetting move, in 1945, the brand debuted the Datejust, with a date window prominently displayed on the dial.

The company’s two most iconic models are sports watches. Although the Submariner, which debuted in 1953, was developed as a dive watch, its waterproof case, solid construction and good looks made it a favorite of adventurers and urbanites alike, including James Bond, who wore it in classics like Dr. No and Goldfinger. The Daytona, the racing chronograph made famous by Paul Newman, is especially sought after by collectors. Newman’s personal Daytona, which hit the auction block in 2017, sold for $17.8 million.

Find vintage Rolex watches, bracelets and more on 1stDibs.

Finding the Right Wrist-watches for You

Antique, vintage and luxury wristwatches have captured the hearts and minds of all manner of watch collectors as well as the watchmakers themselves — it's time you found your own.

Certain vintage watches for men and iconic watch designs for women are sought after not only because of their graceful proportions or innovative materials but also because of the illustrious histories of the houses that created them, histories that they stylishly embody.

Bulgari’s legendary Serpenti watch was on everyone’s list after the collection’s bold bracelet, which technically debuted after the timepiece, graced the wrist of actress Elizabeth Taylor. If anything, elaborately crafted timepieces — the unmistakably boxy silhouette of Cartier Tank watches, the elegant and minimal Calatrava designed by legendary Swiss house Patek Philippe — are even more effective than the shape we associate with traditional wristwatches.

Form watches — the all-encompassing moniker bestowed upon non-round watches — are making headlines and completing contemporary fashionable ensembles the world over. At the same time, both casual fans and careful collectors are drawn to the unbeatable charm of vintage styles, such as the icons designed by Omega that even James Bond can’t resist.

In the early days of watchmaking, watches were fragile enough that they necessitated protection from the elements. Now, wristwatches made of gold and steel can withstand the harshest climates — even 100 meters underwater, in the case of Rolex’s Submariner. Designer Gérald Genta, whose range of clients included Rolex, created for Audemars Piguet the first luxury sports timepiece to be made from stainless steel. First introduced in 1972, the Royal Oak was a perfect choice for blending the form and function that are now synonymous with sports watches.

Are you shopping for a wristwatch? It’s good to keep your needs as well as your specific personal style in mind: A smaller, subtle timepiece is a good fit for small wrists. When will you be wearing your new accessory? There’s a versatile model out there for everyday wear, while a rugged, feature-heavy watch is a safe bet if you’re prone to embarking on all-weather activities in the great outdoors.

Find antique, vintage and luxury wristwatches for sale on 1stDibs.