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Pepsi Rolex

Rolex Vintage GMT-Master Pepsi 1675
Rolex Vintage GMT-Master Pepsi 1675

Rolex Vintage GMT-Master Pepsi 1675

By Rolex

Located in Mayfair, London, London

A mens 40mm vintage GMT-Master in stainless steel by Rolex. Featuring a matte black dial, a date aperture, and a stainless steel bi-directional rotating bezel with the iconic blue an...

Category

20th Century Swiss Wrist Watches

Materials

Stainless Steel

Rolex Transitional GMT-Master Pepsi 16750
Rolex Transitional GMT-Master Pepsi 16750

Rolex Transitional GMT-Master Pepsi 16750

By Rolex

Located in Mayfair, London, London

A Stainless Steel Transitional GMT-Master Vintage Men's Wristwatch, black dial with applied hour markers, date at 3 0'clock, a stainless steel bi-directional rotating bezel with a bl...

Category

20th Century Swiss Wrist Watches

Materials

Stainless Steel

Rolex Vintage GMT-Master Pepsi Tropical Dial 1675
Rolex Vintage GMT-Master Pepsi Tropical Dial 1675

Rolex Vintage GMT-Master Pepsi Tropical Dial 1675

By Rolex

Located in Mayfair, London, London

A vintage GMT-Master Pepsi in stainless steel by Rolex. Features a matte black gilt dial which over time has transformed into what is known as a Tropical dial.

Category

20th Century European Wrist Watches

Materials

Stainless Steel

Vintage Rolex GMT-Master Ref 1675 Pepsi Watch, Stainless Steel, 1977
Vintage Rolex GMT-Master Ref 1675 Pepsi Watch, Stainless Steel, 1977

Vintage Rolex GMT-Master Ref 1675 Pepsi Watch, Stainless Steel, 1977

By Rolex

Located in South Pasadena, CA

In wonderful condition Vintage Authentic Rolex Pepsi, GMT_Master Ref 1675 Pepsi with Jubilee stainless steel bracelet circa 1977.

Category

Vintage 1970s Contemporary Wrist Watches

Materials

Stainless Steel

Rolex GMT Master II Pepsi 16750, Stainless Steel, 1982, Swiss Made
Rolex GMT Master II Pepsi 16750, Stainless Steel, 1982, Swiss Made

Rolex GMT Master II Pepsi 16750, Stainless Steel, 1982, Swiss Made

By Rolex

Located in Tucson, AZ

This rare Rolex GMT features its original iconic red and blue “Pepsi” bezel insert with a beautiful patina.

Category

Vintage 1980s Swiss Wrist Watches

Materials

Stainless Steel

Vintage Rolex GMT-Master Pepsi 1675 40mm Red Blue Stainless Steel
Vintage Rolex GMT-Master Pepsi 1675 40mm Red Blue Stainless Steel

Vintage Rolex GMT-Master Pepsi 1675 40mm Red Blue Stainless Steel

By Rolex

Located in San Diego, CA

Style Number: 1675 Serial: 316**** Year: 1973 Model: Rolex GMT-Master Case Material: Stainless Steel Band: Stainless Steel Bezel: Pepsi - Blue and Red ...

Category

Vintage 1970s Wrist Watches

Materials

Stainless Steel

Rolex GMT-Master II Pepsi 18k White Gold 2014 B&P 116719BLRO
Rolex GMT-Master II Pepsi 18k White Gold 2014 B&P 116719BLRO

Rolex GMT-Master II Pepsi 18k White Gold 2014 B&P 116719BLRO

By Rolex

Located in Mayfair, London, London

A GMT-Master II Pepsi by Rolex crafted from 18k white gold. Featuring a black dial, date aperture and a red time zone hand.

Category

2010s Swiss Wrist Watches

Materials

18k Gold, White Gold

1987 Rolex GMT Master Pepsi Vintage Watch 16700 Factory Original As Is
1987 Rolex GMT Master Pepsi Vintage Watch 16700 Factory Original As Is

1987 Rolex GMT Master Pepsi Vintage Watch 16700 Factory Original As Is

By Rolex

Located in Santa Monica, CA

1987 Rolex GMT Master Pepsi Automatic Watch 16700 Bracelet: 8.5 inch length including the case, thirteen links, clasp “M11”, "78360” see pictures for condition End Links: "501" , "...

Category

Vintage 1980s Swiss Wrist Watches

1964 Rolex GMT-Master Ref. 1675 PCG “Pepsi” with Gilt Dial & Chronograph Papers
1964 Rolex GMT-Master Ref. 1675 PCG “Pepsi” with Gilt Dial & Chronograph Papers

1964 Rolex GMT-Master Ref. 1675 PCG “Pepsi” with Gilt Dial & Chronograph Papers

By Rolex

Located in Miami, FL

It features a faded red-back Pepsi bezel insert, black gilt chapter ring dial, tritium Mercedes hands, original signed Rolex crown, and plastic crystal.

Category

Vintage 1960s Art Deco Wrist Watches

Materials

Stainless Steel

Rolex GMT-Master 1675 "Pepsi" Gilt Gloss Dial Rivet 6636 Bracelet Vintage Watch.
Rolex GMT-Master 1675 "Pepsi" Gilt Gloss Dial Rivet 6636 Bracelet Vintage Watch.

Rolex GMT-Master 1675 "Pepsi" Gilt Gloss Dial Rivet 6636 Bracelet Vintage Watch.

By Rolex

Located in Great Neck Plaza, NY

Rolex GMT Master 1675 steel case, year of production 1966, bidirectional steel bezel with Aluminium insert Pepsi colors, plastic glass with cyclops lens, rare glossy black dial with ...

Category

Vintage 1960s Wrist Watches

Materials

Stainless Steel

RolexGMT-Master Pepsi 16700
RolexGMT-Master Pepsi 16700

RolexGMT-Master Pepsi 16700

By Rolex

Located in Mayfair, London, London

A stainless steel GMT-Master Pepsi wristwatch. Featuring a black dial with applied hour markers, a date aperture and a red second-time zone hand. Complimenting the dial is a stainles...

Category

20th Century Swiss Wrist Watches

Materials

Stainless Steel

VINTAGE Rolex GMT Master 16750 Pepsi Red Blue SPIDER DIAL Steel Box Paper 1984
VINTAGE Rolex GMT Master 16750 Pepsi Red Blue SPIDER DIAL Steel Box Paper 1984

VINTAGE Rolex GMT Master 16750 Pepsi Red Blue SPIDER DIAL Steel Box Paper 1984

By Rolex

Located in San Diego, CA

Style Number: 16750 Serial: 8591*** Year: 1984 Model: Rolex GMT Master Case Material: Stainless Steel Band: Stainless Steel Bezel: Pepsi- Red and Blue Di...

Category

Vintage 1980s Swiss Wrist Watches

Materials

Steel, Stainless Steel

Vintage Rolex GMT Master Pepsi Red Blue 16750 MATTE DIAL Steel Box Booklet 40mm
Vintage Rolex GMT Master Pepsi Red Blue 16750 MATTE DIAL Steel Box Booklet 40mm

Vintage Rolex GMT Master Pepsi Red Blue 16750 MATTE DIAL Steel Box Booklet 40mm

By Rolex

Located in San Diego, CA

Style Number: 16750 Serial: 747**** Year: 1983 Model: Vintage Rolex GMT Master Case Material: Stainless Steel Band: Stainless Steel Bezel: "Pepsi" Red and Blue Dial: Black...

Category

Vintage 1980s Wrist Watches

Materials

Steel

Rolex GMT-Master Vintage Black Gilt Dial Pepsi Bezel Pointed Crown Guard 1675
Rolex GMT-Master Vintage Black Gilt Dial Pepsi Bezel Pointed Crown Guard 1675

Rolex GMT-Master Vintage Black Gilt Dial Pepsi Bezel Pointed Crown Guard 1675

By Rolex

Located in Mayfair, London, London

A Stainless Steel Oyster Perpetual GMT-Master Vintage Men's Wristwatch, black gilt dial with hour markers, date at 3 0'clock, a stainless steel bi-directional rotating bezel with a r...

Category

20th Century Swiss Wrist Watches

Materials

Stainless Steel

Rolex GMT Master 1675 'Pepsi'/Pan Am' Bezel, 40mm Case, Mark 11 Dial, Year 1973
Rolex GMT Master 1675 'Pepsi'/Pan Am' Bezel, 40mm Case, Mark 11 Dial, Year 1973

Rolex GMT Master 1675 'Pepsi'/Pan Am' Bezel, 40mm Case, Mark 11 Dial, Year 1973

By Rolex

Located in Canterbury, England

Our vintage and attractive Rolex GMT Master reference 1675 features a 40mm stainless steel case with stainless steel bracelet and desirable Pepsi/ Pan Am blue/ red bezel.

Category

Vintage 1970s Wrist Watches

Rolex GMT-Master 40mm PEPSI Black Stainless Steel Watch Blue/Red 16700 Year 1995
Rolex GMT-Master 40mm PEPSI Black Stainless Steel Watch Blue/Red 16700 Year 1995

Rolex GMT-Master 40mm PEPSI Black Stainless Steel Watch Blue/Red 16700 Year 1995

By Rolex

Located in New York, NY

Produced from 1988-1999, the Rolex GMT-Master ref. 16700 was the first steel GMT with sapphire crystal glass. Fitted to the correct '78360' all matte pre fliplock Oyster bracelet, an...

Category

1990s Swiss Modern Wrist Watches

Materials

Stainless Steel

Recent Sales

2020 Rolex GMT-Master II 126710BLRO Pepsi
2020 Rolex GMT-Master II 126710BLRO Pepsi

2020 Rolex GMT-Master II 126710BLRO Pepsi

By Rolex

Located in London, GB

THE OYSTER PERPETUAL GMT-MASTER II IN OYSTERSTEEL WITH A JUBILEE BRACELET. This model features a black dial and a two-colour Cerachrom bezel insert in red and blue ceramic. Designed...

Category

2010s Wrist Watches

Rolex 16700 GMT Master "Pepsi" Stainless Steel Black Dial Watch
Rolex 16700 GMT Master "Pepsi" Stainless Steel Black Dial Watch

Rolex 16700 GMT Master "Pepsi" Stainless Steel Black Dial Watch

By Rolex

Located in Boca Raton, FL

Elevate your wrist game with the iconic Rolex 16700 GMT Master 'Pepsi.' This stainless steel masterpiece features a striking black dial with silver hands, while the signature red and...

Category

1990s Swiss Wrist Watches

Materials

Steel, Stainless Steel

Rolex GMT-Master Pepsi 16750 6.1Million Serial Black Dial Automatic Watch
Rolex GMT-Master Pepsi 16750 6.1Million Serial Black Dial Automatic Watch

Rolex GMT-Master Pepsi 16750 6.1Million Serial Black Dial Automatic Watch

Unavailable

H 0.52 in W 0.79 in Dm 1.58 in L 7.25 in

Rolex GMT-Master Pepsi 16750 6.1Million Serial Black Dial Automatic Watch

By Rolex

Located in Miami, FL

Rolex GMT-Master Pepsi 16750 6.1Million Serial Black Dial Automatic Watch 40mm

Category

Vintage 1970s Swiss Contemporary Wrist Watches

Materials

Stainless Steel

Rolex GMT Master 1675 Mark V Vintage Pepsi Automatic Mens Watch
Rolex GMT Master 1675 Mark V Vintage Pepsi Automatic Mens Watch

Rolex GMT Master 1675 Mark V Vintage Pepsi Automatic Mens Watch

Unavailable

W 0.79 in D 0.52 in Dm 1.58 in L 7.49 in

Rolex GMT Master 1675 Mark V Vintage Pepsi Automatic Mens Watch

By Rolex

Located in Miami, FL

Rolex GMT Master 1675 Mark V Vintage Pepsi Automatic Mens Watch 40MM

Category

Vintage 1960s Swiss Contemporary Wrist Watches

Rolex GMT-Master Pepsi Bezel Ref. 1675 Mint Vintage circa 1966
Rolex GMT-Master Pepsi Bezel Ref. 1675 Mint Vintage circa 1966

Rolex GMT-Master Pepsi Bezel Ref. 1675 Mint Vintage circa 1966

By Rolex

Located in New York, NY

ROLEX GMT-MASTER PEPSI BEZEL REF. 1675 MINT VINTAGE C. 1966 ITEM DESCRIPTION: One Rare Vintage Rolex GMT Master Pepsi Bezel R#1675 Wristwatch.

Category

Vintage 1960s Swiss Wrist Watches

Rolex GMT-Master II, Pepsi 126710blro, Unworn Watch, 2022, B+P
Rolex GMT-Master II, Pepsi 126710blro, Unworn Watch, 2022, B+P

Rolex GMT-Master II, Pepsi 126710blro, Unworn Watch, 2022, B+P

By Rolex

Located in New York, NY

Unworn Professional watch Rolex GMT-Master II, Oystersteel, Ref# 126710BLRO-0002 - luxury, elegance and practicality. Make: Rolex Model: GMT-Master II Reference: 126710BLRO-0002 Dia...

Category

21st Century and Contemporary Swiss Wrist Watches

Materials

Stainless Steel

Rolex GMT-Master II, Pepsi, 126710BLRO, 2022, Unworn Watch, B+P
Rolex GMT-Master II, Pepsi, 126710BLRO, 2022, Unworn Watch, B+P

Rolex GMT-Master II, Pepsi, 126710BLRO, 2022, Unworn Watch, B+P

By Rolex

Located in New York, NY

The watch is complete with the original Rolex Box and Warranty card dated 2022. Only Direct Payments (Wire Transfers) are acceptable for this item. The Oyster Perpetual GMT-Master II...

Category

21st Century and Contemporary Swiss Wrist Watches

Materials

Stainless Steel

Rolex GMT Master II 16710 Pepsi Faded SEL Stainless Mens Automatic Watch
Rolex GMT Master II 16710 Pepsi Faded SEL Stainless Mens Automatic Watch

Rolex GMT Master II 16710 Pepsi Faded SEL Stainless Mens Automatic Watch

By Rolex

Located in Miami, FL

Rolex GMT Master II 16710 Pepsi Faded SEL Stainless Mens Automatic Watch 40mm

Category

Early 2000s Swiss Contemporary Wrist Watches

Materials

Stainless Steel

Rolex GMT Master 1675 Mark V 5 Vintage Pepsi Automatic Mens Watch
Rolex GMT Master 1675 Mark V 5 Vintage Pepsi Automatic Mens Watch

Rolex GMT Master 1675 Mark V 5 Vintage Pepsi Automatic Mens Watch

Unavailable

W 0.79 in D 0.52 in Dm 1.58 in L 7.49 in

Rolex GMT Master 1675 Mark V 5 Vintage Pepsi Automatic Mens Watch

By Rolex

Located in Miami, FL

Rolex GMT Master 1675 Mark V 5 Vintage Pepsi Automatic Mens Watch 40MM

Category

Vintage 1970s Swiss Contemporary Wrist Watches

Rolex GMT Master II 16710 Pepsi Stainless P Serial Automatic Mens Watch
Rolex GMT Master II 16710 Pepsi Stainless P Serial Automatic Mens Watch

Rolex GMT Master II 16710 Pepsi Stainless P Serial Automatic Mens Watch

Unavailable

W 0.79 in D 0.48 in Dm 1.58 in L 7.49 in

Rolex GMT Master II 16710 Pepsi Stainless P Serial Automatic Mens Watch

By Rolex

Located in Miami, FL

Rolex GMT Master II 16710 Pepsi Stainless P Serial Automatic Mens Watch 40MM

Category

1990s Swiss Contemporary Wrist Watches

Rolex GMT Master 1675 Vintage 1.9 Serial Pepsi Automatic Watch Service Paper
Rolex GMT Master 1675 Vintage 1.9 Serial Pepsi Automatic Watch Service Paper

Rolex GMT Master 1675 Vintage 1.9 Serial Pepsi Automatic Watch Service Paper

Unavailable

W 0.79 in D 0.52 in Dm 1.58 in L 7.49 in

Rolex GMT Master 1675 Vintage 1.9 Serial Pepsi Automatic Watch Service Paper

By Rolex

Located in Miami, FL

Rolex GMT Master 1675 Vintage 1.9 Serial Pepsi Automatic Watch Service Paper 40M

Category

Vintage 1960s Swiss Contemporary Wrist Watches

Vintage Rolex GMT-Master 6542 "Pepsi" Red & Blue Bakelite Bezel 38mm 1957
Vintage Rolex GMT-Master 6542 "Pepsi" Red & Blue Bakelite Bezel 38mm 1957

Vintage Rolex GMT-Master 6542 "Pepsi" Red & Blue Bakelite Bezel 38mm 1957

By Rolex

Located in Carmel-by-the-Sea, CA

Vintage Rolex GMT-Master 1675 "Pepsi" Red & Blue Bakelite Bezel Stainles Steel 38mm #6542 1957 This vintage watch is in great condition and comes with a one year warranty.

Category

Vintage 1950s Wrist Watches

Materials

Stainless Steel

Rolex GMT Master II Pepsi Black Dial Stainless Steel Mens Watch 126710blro-0001
Rolex GMT Master II Pepsi Black Dial Stainless Steel Mens Watch 126710blro-0001

Rolex GMT Master II Pepsi Black Dial Stainless Steel Mens Watch 126710blro-0001

By Rolex

Located in New York, NY

Silver-tone stainless steel case with a silver-tone stainless steel rolex jubilee bracelet. Bi-directional rotating blue and red bezel. Black dial with silver-tone hands and index ho...

Category

2010s American Modern Wrist Watches

Rolex "Pepsi" GMT Master II
Rolex "Pepsi" GMT Master II

Rolex "Pepsi" GMT Master II

By Rolex

Located in Braintree, GB

Rolex "Pepsi" GMT Master II, comes with full set of documents and box.

Category

2010s Swiss Wrist Watches

Rolex GMT-Master II Pepsi 126710BLRO
Rolex GMT-Master II Pepsi 126710BLRO

Rolex GMT-Master II Pepsi 126710BLRO

By Rolex

Located in Mayfair, London, London

An unworn GMT-Master II Pepsi in Oystersteel from Rolex. Features a black dial with the date and red time zone hand.

Category

21st Century and Contemporary Swiss Wrist Watches

Materials

Stainless Steel

Rolex 16700 Master GMT "Pepsi" Watch
Rolex 16700 Master GMT "Pepsi" Watch

Rolex 16700 Master GMT "Pepsi" Watch

By Rolex

Located in Boca Raton, FL

Brand: Rolex MPN: 16700 Model: Master GMT "Pepsi" Case Material: Stainless steel Case Diameter: 40mm Crystal: Sapphire crystal Bezel: Unidirectional Red and blue stainless Steel beze...

Category

21st Century and Contemporary Swiss Wrist Watches

Materials

Stainless Steel

Rolex Transitional GMT-Master Pepsi 16750
Rolex Transitional GMT-Master Pepsi 16750

Rolex Transitional GMT-Master Pepsi 16750

By Rolex

Located in Mayfair, London, London

A 40mm steel transitional GMT-Master by Rolex. Featuring a matte black dial with applied hour markers, a date aperture and a stainless steel bi-directional rotating bezel which featu...

Category

20th Century Swiss Wrist Watches

Materials

Stainless Steel

Rolex GMT-Master II Pepsi Watch
Rolex GMT-Master II Pepsi Watch

Rolex GMT-Master II Pepsi Watch

By Rolex

Located in New Orleans, LA

This Rolex GMT-Master II reference 126710BLRO wristwatch is an iconic design from the distinguished watchmakers.

Category

21st Century and Contemporary Swiss Modern Wrist Watches

Materials

Stainless Steel

Rolex 116719 GMT-Master II "Pepsi" Watch
Rolex 116719 GMT-Master II "Pepsi" Watch

Rolex 116719 GMT-Master II "Pepsi" Watch

By Rolex

Located in Boca Raton, FL

Rolex 116719 GMT-Master II "Pepsi" White Gold Watch Elevate your wrist with the prestigious Rolex 116719 GMT-Master II "Pepsi" White Gold Watch, an emblem of timeless sophistication...

Category

21st Century and Contemporary Swiss Wrist Watches

Materials

18k Gold, White Gold

Rolex GMT-Master II Pepsi 126710BLRO 2025
Rolex GMT-Master II Pepsi 126710BLRO 2025

Rolex GMT-Master II Pepsi 126710BLRO 2025

By Rolex

Located in Mayfair, London, London

A 2025 GMT-Master II Pepsi by Rolex, crafted from their signature Oystersteel.

Category

2010s Swiss Wrist Watches

Materials

Stainless Steel

Rolex GMT-Master II NOS Pepsi 16710
Rolex GMT-Master II NOS Pepsi 16710

Rolex GMT-Master II NOS Pepsi 16710

Sold

Dm 1.58 in L 7.09 in

Rolex GMT-Master II NOS Pepsi 16710

By Rolex

Located in Mayfair, London, London

An unworn NOS in stainless steel 40mm GMT-Master II by Rolex, featuring a black dial with the date and a red second-time zone hand.

Category

21st Century and Contemporary Swiss Wrist Watches

Materials

Stainless Steel

Rolex GMT-Master II Pepsi Watch 126710BLRO
Rolex GMT-Master II Pepsi Watch 126710BLRO

Rolex GMT-Master II Pepsi Watch 126710BLRO

By Rolex

Located in Southampton, PA

The Rolex GMT-Master II Watch, reference number 126710BLRO-0001, is luxurious enough to make a statement yet casual enough for everyday wear.

Category

21st Century and Contemporary Wrist Watches

Materials

Stainless Steel

Rolex GMT-Master Pepsi Gilt Gloss 1675
Rolex GMT-Master Pepsi Gilt Gloss 1675

Rolex GMT-Master Pepsi Gilt Gloss 1675

By Rolex

Located in Bishop's Stortford, Hertfordshire

Ref: COM1570 Manufacturer: Rolex Model: GMT-Master Model Ref: 1675 Age: Gender: Mens Complete With: Box & Purchase Receipt Dial: Black Glass: Plexiglass Movement: Automatic Water Re...

Category

Vintage 1960s Wrist Watches

Rolex GMT-Master Pepsi Stainless Steel 1675
Rolex GMT-Master Pepsi Stainless Steel 1675

Rolex GMT-Master Pepsi Stainless Steel 1675

By Rolex

Located in Bishop's Stortford, Hertfordshire

Ref: W5407 Manufacturer: Rolex Model: GMT-Master Model Ref: 1675 Age: 6th February 1979 Gender: Mens Complete With: Box, Manuals & Guarantee Dial: Black Glass: Plexiglass Movement: A...

Category

Vintage 1970s Wrist Watches

Materials

Stainless Steel

Rolex Vintage 1970 GMT Master 1675 Pepsi Bezel
Rolex Vintage 1970 GMT Master 1675 Pepsi Bezel

Rolex Vintage 1970 GMT Master 1675 Pepsi Bezel

By Rolex

Located in New York, NY

All Original Stainless Steel Vintage Rolex GMT Master Pepsi (40 mm case) with Stainless Steel Jubilee Bracelet (full - 22 links and fliplock clasp), circa 1970 Ref. 1675 Serial #255...

Category

Late 20th Century American Wrist Watches

Materials

Stainless Steel

Vintage 1960 Rolex Sport "Pepsi" GMT Master 1675
Vintage 1960 Rolex Sport "Pepsi" GMT Master 1675

Vintage 1960 Rolex Sport "Pepsi" GMT Master 1675

By Rolex

Located in Newport Beach, CA

Ideal Luxury is pleased to offer this vintage all factory 1960 Rolex "Pepsi" GMT Master sport watch model reference 1675.

Category

Vintage 1960s Swiss Contemporary Wrist Watches

Materials

Stainless Steel

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Pepsi Rolex For Sale on 1stDibs

On 1stDibs, you can find the most appropriate pepsi rolex for your needs in our varied inventory. Every item for sale was constructed with extraordinary care, often using Stainless Steel, Steel and 18k Gold. Find an antique version now, or shop for 92 vintage or 48 modern creation for a more contemporary example of these cherished accessories. If you’re looking for a pepsi rolex from a specific time period, our collection is diverse and broad-ranging, and you’ll find at least one that dates back to the 20th Century while another version may have been produced as recently as the 21st Century. There aren’t many items for women if you’re seeking a pepsi rolex, as most of the options available are for men and unisex.

How Much is a Pepsi Rolex?

On average, a pepsi rolex at 1stDibs sells for $18,649, while they’re typically $7,071 on the low end and $83,516 for the highest priced versions of this item.

Rolex for sale on 1stDibs

While the rise in popularity of vintage Rolex watches is of no surprise to aficionados, collectors and industry experts, when it comes to contemporary luxury wristwatches, Rolex is also often the first brand that springs to mind. Not only is the company revered for its precision timekeeping and impeccable craftsmanship, but its name was designed to be memorable.

Rolex's enviable worldwide recognition can be credited in part to the genius of company founder Hans Wilsdorf. When the German-born watch dealer and his brother-in-law, Alfred Davis, set up their London enterprise, in 1905, they called it Wilsdorf & Davis, according to the traditional formula.

But Wilsdorf was determined to come up with another name that was short, would look good on a watch dial and was easy to say and remember in several languages. In 1908, he trademarked the name Rolex, and by 1920, he had moved the company to Geneva and redubbed it as Montres Rolex S.A.

But the main reasons for the brand’s success are its aforementioned commitment to precision and unflagging pursuit of innovation. In 1926, the company introduced the aptly named Oyster model. With a screw-down crown and case back, both fitted with rubber gaskets, this was the first truly waterproof watch.

Five years later, Rolex upped the ante with the Oyster Perpetual. That model’s patented Perpetual movement contained a rotor mechanism enabling it to self-wind. In another trendsetting move, in 1945, the brand debuted the Datejust, with a date window prominently displayed on the dial.

The company’s two most iconic models are sports watches. Although the Submariner, which debuted in 1953, was developed as a dive watch, its waterproof case, solid construction and good looks made it a favorite of adventurers and urbanites alike, including James Bond, who wore it in classics like Dr. No and Goldfinger. The Daytona, the racing chronograph made famous by Paul Newman, is especially sought after by collectors. Newman’s personal Daytona, which hit the auction block in 2017, sold for $17.8 million.

Find vintage Rolex watches, bracelets and more on 1stDibs.

Finding the Right Wrist-watches for You

Antique, vintage and luxury wristwatches have captured the hearts and minds of all manner of watch collectors as well as the watchmakers themselves — it's time you found your own.

Certain vintage watches for men and iconic watch designs for women are sought after not only because of their graceful proportions or innovative materials but also because of the illustrious histories of the houses that created them, histories that they stylishly embody.

Bulgari’s legendary Serpenti watch was on everyone’s list after the collection’s bold bracelet, which technically debuted after the timepiece, graced the wrist of actress Elizabeth Taylor. If anything, elaborately crafted timepieces — the unmistakably boxy silhouette of Cartier Tank watches, the elegant and minimal Calatrava designed by legendary Swiss house Patek Philippe — are even more effective than the shape we associate with traditional wristwatches.

Form watches — the all-encompassing moniker bestowed upon non-round watches — are making headlines and completing contemporary fashionable ensembles the world over. At the same time, both casual fans and careful collectors are drawn to the unbeatable charm of vintage styles, such as the icons designed by Omega that even James Bond can’t resist.

In the early days of watchmaking, watches were fragile enough that they necessitated protection from the elements. Now, wristwatches made of gold and steel can withstand the harshest climates — even 100 meters underwater, in the case of Rolex’s Submariner. Designer Gérald Genta, whose range of clients included Rolex, created for Audemars Piguet the first luxury sports timepiece to be made from stainless steel. First introduced in 1972, the Royal Oak was a perfect choice for blending the form and function that are now synonymous with sports watches.

Are you shopping for a wristwatch? It’s good to keep your needs as well as your specific personal style in mind: A smaller, subtle timepiece is a good fit for small wrists. When will you be wearing your new accessory? There’s a versatile model out there for everyday wear, while a rugged, feature-heavy watch is a safe bet if you’re prone to embarking on all-weather activities in the great outdoors.

Find antique, vintage and luxury wristwatches for sale on 1stDibs.