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Rolex Oysterquartz Datejust Diamond Bezel
By Rolex
Located in Miami, FL
Rolex Oysterquartz Datejust 17000. Rolex Datejust Stainless Steel. 36mm case. Comes with Diamond Bezel. TCW of diamonds : 1.00 carat. VS2-SI1 clarity and F-G color. All stones are ...
Category

21st Century and Contemporary Wrist Watches

Materials

Diamond, White Diamond, Steel, Stainless Steel

Rolex Vintage 1970 GMT Master 1675 Pepsi Bezel
By Rolex
Located in New York, NY
All Original Stainless Steel Vintage Rolex GMT Master Pepsi (40 mm case) with Stainless Steel Jubilee Bracelet (full - 22 links and fliplock clasp), circa 1970 Ref. 1675 Serial #255...
Category

Late 20th Century Wrist Watches

Materials

Stainless Steel

Rolex Datejust Diamond Bezel Men's Steel Watch 116244
By Rolex
Located in Dallas, TX
Rolex Datejust Diamond Bezel Men's Steel Watch 116244 - Automatic winding, 31 jewels, Quickset, sapphire crystal. Stainless steel case with factory 52 diamond and 18k white gold bez...
Category

21st Century and Contemporary Wrist Watches

Rolex 6917 Datejust Champagne Dial Diamond Bezel Watch
By Rolex
Located in Boca Raton, FL
Brand: Rolex MPN: 6917 Model: Datejust Case Material: 18k Yellow Gold Case Diameter: 26mm Crystal: Plastic Crystal Bezel: Round diamond bezel (aftermarket) Dial: Champagne dial with ...
Category

Vintage 1980s Wrist Watches

Materials

Diamond, White Diamond, 18k Gold, Yellow Gold

Ladies Rolex Datejust Two-Tone with Diamond Bezel
By Rolex
Located in Hicksville, NY
Basic Info Listing Number NB00023 Brand Rolex Model Datejust Materials Stainless Steel & 18k Yellow Gold Bracelet Style Jubilee Dial Color Gold Bezel Fixed Aftermarket Diamonds D...
Category

1990s Wrist Watches

Materials

Diamond, 18k Gold

  • Ladies Rolex Datejust Two-Tone with Diamond Bezel
  • Ladies Rolex Datejust Two-Tone with Diamond Bezel
  • Ladies Rolex Datejust Two-Tone with Diamond Bezel
  • Ladies Rolex Datejust Two-Tone with Diamond Bezel
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D 0.32 in. Dm 1.11 in. L 7.68 in.
Rolex Submariner Ceramic Bezel Steel Watch 114060 Box Card
By Rolex
Located in Atlanta, GA
Rolex Submariner 40mm Ceramic Bezel Steel Watch 114060 Box Card. Officially certified chronometer self-winding movement. Stainless steel case 40.0 mm in diameter. Rolex logo on a cro...
Category

21st Century and Contemporary Wrist Watches

Rolex Submariner Ceramic Bezel Steel Watch 114060 Box Card
By Rolex
Located in Atlanta, GA
Rolex Submariner 40mm Ceramic Bezel Steel Watch 114060 Box Card. Officially certified chronometer self-winding movement. Stainless steel case 40.0 mm in diameter. Rolex logo on a cro...
Category

21st Century and Contemporary Wrist Watches

Rolex Yacht-Master, Rhodium Dial, Platinum Bezel, Box & Papers
By Rolex
Located in Canterbury, GB
Our desirable Rolex Yacht-Master features a stainless steel 40mm case with rhodium dial and platinum bezel and Oyster bracelet. Presented in excellent condition, unpolished and with ...
Category

2010s Wrist Watches

Materials

Platinum, Rhodium

Rolex Submariner Ceramic Bezel Steel Watch 114060 Box Card
By Rolex
Located in Atlanta, GA
Rolex Submariner 40mm Ceramic Bezel Steel Watch 114060 Box Card. Officially certified chronometer self-winding movement. Stainless steel case 40.0 mm in diameter. Rolex logo on a cro...
Category

21st Century and Contemporary Wrist Watches

Rolex Submariner Ceramic Bezel Steel Watch 114060 Box Card
By Rolex
Located in Atlanta, GA
Rolex Submariner 40mm Ceramic Bezel Steel Watch 114060 Box Card. Officially certified chronometer self-winding movement. Stainless steel case 40.0 mm in diameter. Rolex logo on a cro...
Category

21st Century and Contemporary Wrist Watches

Rolex Submariner Ceramic Bezel Steel Watch 114060 Box Card
By Rolex
Located in Atlanta, GA
Rolex Submariner 40mm Ceramic Bezel Steel Watch 114060 Box Card. Officially certified chronometer self-winding movement. Stainless steel case 40.0 mm in diameter. Rolex logo on a cro...
Category

21st Century and Contemporary Wrist Watches

Rolex 1601 Datejust Teal Dial and Diamond Bezel Watch
By Rolex
Located in Boca Raton, FL
Brand: Rolex MPN: 1601 Model: Datejust Case Material: Stainless steel Case Diameter: 36mm Crystal: Plastic Bezel: Aftermarket Diamond bezel Dial: Teal dial with silver stick hour mar...
Category

Vintage 1970s Wrist Watches

Materials

Diamond, White Diamond, Stainless Steel

Rolex 114060 Submariner No Date Ceramic Bezel Automatic Watch
By Rolex
Located in Boca Raton, FL
Company - Rolex Model - Submariner Case Metal - Stainless Steel Case Size - 40mm Dial - Black No Date Bezel - Black Ceramic Bracelet - Stainless Steel - Fits Wrist Size - 7 1/2" Crys...
Category

2010s Wrist Watches

Rolex Submariner Hulk Green Dial Bezel Watch 116610LV
By Rolex
Located in Great Neck, NY
Watch comes with box and name card. Also has original tags. Original sticker on back. Excellent condition. Like new.
Category

2010s Wrist Watches

Rolex Stainless Steel Datejust Diamond Bezel Automatic Wristwatch Men’s
By Rolex
Located in New York, NY
Rolex Stainless Steel Datejust Diamond Bezel Automatic Wristwatch Mens SKU: WA00019 PRIMARY DETAILS Brand: Rolex Model: MENS STAINLESS ROLEX DATEJUST Country of Origin: Switzerlan...
Category

2010s Wrist Watches

Materials

Diamond, Stainless Steel, Steel

Rolex Turnograph Steel White Gold Bezel Men's Watch 116264 Box
By Rolex
Located in Atlanta, GA
Rolex Turnograph Steel White Gold Bezel Mens Watch 116264 Box. Officially certified chronometer self-winding movement with quickset date function. Stainless steel round case 36 mm in...
Category

21st Century and Contemporary Wrist Watches

Rolex Submariner Ceramic Bezel Steel Men's Watch 116610 Box Card
By Rolex
Located in Atlanta, GA
Rolex Submariner Ceramic Bezel Steel Mens Watch 116610 Box Card. Officially certified chronometer self-winding movement. Stainless steel case 40 mm in diameter. Rolex logo on a crown...
Category

21st Century and Contemporary Wrist Watches

Rolex Submariner Ceramic Bezel Steel Men's Watch 116610 Box Card
By Rolex
Located in Atlanta, GA
Rolex Submariner Ceramic Bezel Steel Mens Watch 116610 Box Card. Officially certified chronometer self-winding movement. Stainless steel case 40 mm in diameter. Rolex logo on a crown...
Category

21st Century and Contemporary Wrist Watches

1 1/2 Carat Diamond Bezel-Rolex Oyster Perpetual Stainless Steel Ladies Watch
By Rolex
Located in Austin, TX
Ladies Diamond Rolex This stunning diamond Rolex is in fantastic condition! With a smooth polish finish the stainless steel Rolex watch looks good with all attired on any day. The ...
Category

21st Century and Contemporary Wrist Watches

Materials

Diamond, Steel, Stainless Steel

Rolex Milgauss 116400 Diamond Bezel Stainless Steel Watch with Box
By Rolex
Located in San Diego, CA
Style Number: 116400 Serial: 17YC8*** Year: 2010- Now Model: Milgauss Case Material: Stainless Steel Band: Stainless Steel Bezel: Custom Diamond Bezel Dial...
Category

2010s Wrist Watches

Materials

Stainless Steel

2004 Rolex GMT Master II "Pepsi" Bezel Stainless Steel Watch
By Rolex
Located in Washington, DC
A rare find! 2004 Rolex GMT Master II Pepsi edition stainless steel watch. The watch is a 40mm case with a black dial and sapphire crystal, and the Rolex signature magnification ov...
Category

21st Century and Contemporary Modern Wrist Watches

Materials

Stainless Steel

Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Rolex Date Domed Bezel Oyster Bracelet Steel Men's Watch 15200
By Rolex
Located in Atlanta, GA
Rolex Date Domed Bezel Oyster Bracelet Steel Mens Watch 15200. Officially certified chronometer self-winding movement. Stainless steel oyster case 34 mm in diameter. Rolex logo on a ...
Category

21st Century and Contemporary Wrist Watches

Rolex Date Domed Bezel Oyster Bracelet Steel Men's Watch 15200
By Rolex
Located in Atlanta, GA
Rolex Date Domed Bezel Oyster Bracelet Steel Mens Watch 15200. Officially certified chronometer self-winding movement. Stainless steel oyster case 34 mm in diameter. Rolex logo on a ...
Category

20th Century Wrist Watches

Rolex Submariner Ceramic Bezel Steel Men's Watch 116610 Box Card
By Rolex
Located in Atlanta, GA
Rolex Submariner Ceramic Bezel Steel Mens Watch 116610 Box Card. Officially certified chronometer self-winding movement. Stainless steel case 40 mm in diameter. Rolex logo on a crown...
Category

21st Century and Contemporary Wrist Watches

Rolex Yachtmaster 40 Steel Platinum Dial Bezel Men's Watch 16622
By Rolex
Located in Atlanta, GA
Rolex Yachtmaster 40 Steel Platinum Dial Bezel Mens Watch 16622. Officially certified chronometer self-winding movement. Stainless steel case 40.0 mm in diameter. Rolex logo on a cro...
Category

21st Century and Contemporary Wrist Watches

Rolex Submariner Ceramic Bezel Black Dial Steel Men's Watch 116610
By Rolex
Located in Atlanta, GA
Rolex Submariner Ceramic Bezel Black Dial Steel Mens Watch 116610. Officially certified chronometer self-winding movement. Stainless steel case 40.0 mm in diameter. Rolex logo on a c...
Category

2010s Wrist Watches

Rolex Turnograph Steel White Gold Bezel Men’s Watch 116264 Box
By Rolex
Located in Atlanta, GA
Rolex Turnograph Steel White Gold Bezel Mens Watch 116264 Box. Officially certified chronometer self-winding movement with quickset date function. Stainless steel round case 36 mm in...
Category

21st Century and Contemporary Wrist Watches

Rolex Date Domed Bezel Oyster Bracelet Steel Men's Watch 15200
By Rolex
Located in Atlanta, GA
Rolex Date Domed Bezel Oyster Bracelet Steel Mens Watch 15200. Officially certified chronometer self-winding movement. Stainless steel oyster case 34 mm in diameter. Rolex logo on a ...
Category

20th Century Wrist Watches

Rolex Stainless Steel Engraved Bezel Datejust II Wristwatch Ref 116300
By Rolex
Located in Dallas, TX
Rolex Datejust II Men's 41mm Stainless Steel Watch Silver/Blue Arabic Dial 116300 - Automatic winding, 31 jewels, Quickset, sapphire crystal. Stainless steel case with smooth domed b...
Category

21st Century and Contemporary Wrist Watches

Materials

Stainless Steel

Rolex Oyster Submariner Black Dial Black Cerachrom Bezel 116610LN
By Rolex
Located in Wilmington, DE
Stainless steel case with a stainless steel Rolex oyster bracelet. Uni-directional rotating stainless steel bezel with a black cerachrom ring. Black dial with luminous silver-tone Me...
Category

2010s Wrist Watches

Rolex Oyster Prepetual Datejust Diamond Dial Diamond Bezel Gold Watch
By Rolex
Located in Miami, FL
Brand: Rolex Model: Oyster Prepetual Datejust. 6917 Metal: 18K yellow gold Diameter: 26mm Movement: Automatic Custom diamond diamond and diamond bezel 1.20 carat diamonds total. SI...
Category

Late 20th Century Modern Wrist Watches

Materials

Diamond, White Diamond, Gold, 18k Gold, Yellow Gold

Rolex Yellow Gold Submariner Blue Bezel Champagne Dial Automatic Wristwatch
By Rolex
Located in Dallas, TX
Rolex Submariner 18k Gold Men's Watch Champagne Dial 16618 - Automatic winding, 31 jewels, Quickset, sapphire crystal. 18k yellow gold case with rotating bezel with blue insert (40m...
Category

20th Century Wrist Watches

Materials

Diamond, Sapphire, Yellow Gold

Rolex Date Domed Bezel Oyster Bracelet Steel Men’s Watch 15200
By Rolex
Located in Atlanta, GA
Rolex Date Domed Bezel Oyster Bracelet Steel Mens Watch 15200. Officially certified chronometer self-winding movement. Stainless steel oyster case 34 mm in diameter. Rolex logo on a ...
Category

20th Century Wrist Watches

Rolex Datejust Aftermarket Diamond Bezel Yellow Gold Ladies Watch 6917
By Rolex
Located in New York, NY
This pre-owned Rolex Datejust 6917 is a beautiful Ladie's timepiece that is powered by mechanical (automatic) movement which is cased in a yellow gold case. It has a round shape fac...
Category

Vintage 1980s Wrist Watches

Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26 mm in diameter. Rolex logo on...
Category

20th Century Wrist Watches

Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Rolex logo ...
Category

20th Century Wrist Watches

Rolex Oysterdate Precision Watch Diamond Bezel and Dial Silver Mint
By Rolex
Located in Laguna Hills, CA
1974's Rolex Oysterdate Precision Watch Diamond Bezel and Dial Silver Mint condition. This watch is a gem! The condition of the watch is very good as this is a vintage watch model n...
Category

Antique 19th Century Contemporary Wrist Watches

Materials

Diamond, White Gold, Silver, 14k Gold

Rolex Rose Gold Stainless Steel Bubble Back Thunderbird Bezel Watch
By Rolex
Located in Venice, CA
FACTORY / HOUSE: Rolex Watch Company STYLE / REFERENCE: Bubble Back METAL / MATERIAL: Stainless Steel & Solid Rose Gold Thunderbird Bezel DIMENSIONS: 40mm X 32mm CIRCA: 1940's MOVE...
Category

Vintage 1940s Art Deco Wrist Watches

Rolex Men's Datejust Stainless Steel Gray Roman Fluted Bezel Watch
By Rolex
Located in Los Angeles, CA
WATCH DESCRIPTION BRAND : Rolex MODEL : Datejust CASE SIZE : 36mm GENDER : Men's CASE : Rolex Stainless Steel Case WATCH FEATURES DIAL : Rolex Custom Refinished Gray Dial With S...
Category

Vintage 1980s Wrist Watches

Materials

14k Gold, Stainless Steel

Rolex GMT Master Black Bezel Automatic Steel Men’s Watch 16700
By Rolex
Located in Atlanta, GA
Rolex GMT Master Black Bezel Automatic Steel Mens Watch 16700. Officially certified chronometer self-winding movement. Stainless steel case 40.0 mm in diameter. Rolex logo on a crown...
Category

1990s Wrist Watches

Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173. Officially certified chronometer self-winding movement. Stainless steel oyster case 26 mm in diameter. Rolex logo on...
Category

20th Century Wrist Watches

Rolex Turnograph Steel White Gold Bezel Men's Watch 116264 Box
By Rolex
Located in Atlanta, GA
Rolex Turnograph Steel White Gold Bezel Mens Watch 116264 Box. Officially certified chronometer self-winding movement with quickset date function. Stainless steel round case 36 mm in...
Category

21st Century and Contemporary Wrist Watches

Rolex President Datejust Yellow Gold Diamond Bezel Ladies Watch 69178
By Rolex
Located in Atlanta, GA
Rolex President Datejust Yellow Gold Diamond Bezel Ladies Watch 69178. Officially certified chronometer self-winding movement. 18k yellow gold oyster case 26.0 mm in diameter. Rolex ...
Category

20th Century Wrist Watches

Rolex Women's Silver Index Datejust White Gold Fluted Bezel Wristwatch
By Rolex
Located in Los Angeles, CA
WATCH DESCRIPTION BRAND : Rolex MODEL : Datejust CASE SIZE : 26mm CASE : Rolex Stainless Steel Case GENDER : Women's WATCH FEATURES DIAL : Rolex Silver Index BEZEL : 14K White G...
Category

Vintage 1980s Wrist Watches

Materials

14k Gold, Stainless Steel

Rolex President Daydate Diamond Bezel 18 Karat Yellow Gold #18038
By Rolex
Located in Carmel-by-the-Sea, CA
Rolex President Daydate Diamond Bezel 18K Yellow Gold #18038 1983 2.20CTW •MODEL NO: 18038 •SERIAL NO: 743**** •MOVEMENT: AUTOMATIC SELF WINDING •CASE MATERIAL: 18 KARAT YELLOW GOLD...
Category

Vintage 1980s Wrist Watches

Materials

Diamond, 18k Gold, Yellow Gold

Rolex Datejust Mother of Pearl Dial Aftermarket Diamond Bezel 6824
By Rolex
Located in New York, NY
• Mint condition • Case size: 31mm • Movement: Automatic • Stainless steel • MOP aftermarket dial • Crystal: Acrylic • Aftermarket Diamond Bezel, 1.00ct VS clarity, G color • Date in...
Category

Early 2000s Wrist Watches

Materials

Diamond, Stainless Steel

Rolex Pearlmaster Datejust Yellow Gold Diamond Dial Sapphire Bezel 69308
By Rolex
Located in London, GB
An 18k Yellow Gold Oyster Perpetual Pearlmaster Datejust Ladies Wristwatch, white dial with 10 applied round brilliant cut hour markers, a fixed 18k yellow gold bezel set with 40 bag...
Category

1990s Wrist Watches

Materials

Diamond, Blue Sapphire, 18k Gold, Yellow Gold

Rolex Oysterdate Precision Smooth Bezel Steel Vintage Men’s Watch 6494
By Rolex
Located in Atlanta, GA
Rolex OysterDate Precision Smooth Bezel Steel Vintage Mens Watch 6494. Manual-winding movement. Straight-line lever escapement, monometallic balance, shock absorber self-compensating...
Category

20th Century Wrist Watches

Rolex White Gold Stainless Steel Thunderbird Bezel Watch, from 1964
By Rolex
Located in Venice, CA
FACTORY / HOUSE: Rolex Watch Company STYLE / REFERENCE: Oyster Perpetual / Thunderbird Bezel / Ref. 1625 METAL / MATERIAL: Stainless Steel / 14Kt. White Gold Bezel DIMENSIONS: 42mm ...
Category

Mid-20th Century Modern Wrist Watches

Materials

White Gold, Steel, Stainless Steel

Rolex Men's Datejust Stainless Steel Blue Diamond Fluted Bezel Watch
By Rolex
Located in Los Angeles, CA
WATCH DESCRIPTION BRAND : Rolex MODEL : Datejust CASE SIZE : 36mm GENDER : Men's CASE : Rolex Stainless Steel Case WATCH FEATURES DIAL : Rolex Custom Refinished Blue Diamond Dia...
Category

Vintage 1980s Wrist Watches

Materials

Diamond, 14k Gold, Stainless Steel, Steel

Rolex Men's Datejust Stainless Steel Purple Diamond Fluted Bezel Watch
By Rolex
Located in Los Angeles, CA
WATCH DESCRIPTION BRAND : Rolex MODEL : Datejust CASE SIZE : 36mm GENDER : Men's CASE : Rolex Stainless Steel Case WATCH FEATURES DIAL : Rolex Custom Refinished Purple Diamond D...
Category

Vintage 1980s Wrist Watches

Materials

Diamond, 14k Gold, Stainless Steel

Rolex Stainless Steel Oyster Precision Index Bezel Watch From 1952
By Rolex
Located in Venice, CA
FACTORY / HOUSE: Rolex STYLE / REFERENCE: Oyster / Precision / 6223 Thunderbird Bezel METAL: Stainless Steel CIRCA: 1952 MOVEMENT / CALIBER: 17 Jewels / Cal. 710 DIAL / HANDS: Origi...
Category

Vintage 1950s Wrist Watches

Rolex 168622 Yachtmaster Stainless Steel Platinum Bezel Mid-Size Watch
By Rolex
Located in Boca Raton, FL
Company - Rolex Model - Yachtmaster 168622 Case Metal - Stainless Steel Case Size - 35mm Dial - Silver Bezel - Platinum Bracelet - Stainless Steel - Fits Wrist Size - 7" Crystal - Sc...
Category

Early 2000s Wrist Watches

Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173 Papers
By Rolex
Located in Atlanta, GA
Rolex Datejust Steel Yellow Gold Fluted Bezel Ladies Watch 69173 Papers. Officially certified chronometer self-winding movement. Stainless steel oyster case 26.0 mm in diameter. Role...
Category

20th Century Wrist Watches

Rolex Air King White Dial Domed Bezel Men's Watch 14000 Box
By Rolex
Located in Atlanta, GA
Rolex Air King 34mm White Dial Domed Bezel Mens Watch 14000 Box. Officially certified chronometer self-winding movement. Stainless steel case 34 mm in diameter. Rolex logo on a crown...
Category

21st Century and Contemporary Wrist Watches

Rolex Turnograph Steel White Gold Bezel Men's Watch 116264 Box Papers
By Rolex
Located in Atlanta, GA
Rolex Turnograph Steel White Gold Bezel Mens Watch 116264 Box Papers. Officially certified chronometer self-winding movement with quickset date function. Stainless steel round case 3...
Category

21st Century and Contemporary Wrist Watches

Rolex Date Domed Bezel Oyster Bracelet Steel Men's Watch 15200 Box
By Rolex
Located in Atlanta, GA
Rolex Date Domed Bezel Oyster Bracelet Steel Mens Watch 15200 Box. Officially certified chronometer self-winding movement. Stainless steel oyster case 34 mm in diameter. Rolex logo o...
Category

20th Century Wrist Watches

Rolex Date 26 Salmon Dial Domed Bezel Steel Ladies Watch 79160
By Rolex
Located in Atlanta, GA
Rolex Date 26 Salmon Dial Domed Bezel Steel Ladies Watch 79160. Officially certified chronometer self-winding movement. Stainless steel oyster case 25 mm in diameter. Rolex logo on a...
Category

21st Century and Contemporary Wrist Watches

  • 1

Rolex Biography and Important Works

Ask anyone, anywhere, to name a luxury watch brand, and the answer will probably be “Rolex.” This enviable worldwide recognition can be credited in part to the genius of company founder Hans Wilsdorf. When the German-born watch dealer and his brother-in-law, Alfred Davis, set up their London enterprise, in 1905, they called it Wilsdorf & Davis, according to the traditional formula.


But Wilsdorf was determined to come up with another name that was short, would look good on a watch dial and was easy to say and remember in several languages. In 1908, he trademarked the name Rolex, and by 1920, he had moved the company to Geneva and redubbed it as Montres Rolex S.A.


But the main reasons for the brand’s success are its commitment to precision and unflagging pursuit of innovation. In 1926, the company introduced the aptly named Oyster model. With a screw-down crown and case back, both fitted with rubber gaskets, this was the first truly waterproof watch.


Five years later, Rolex upped the ante with the Oyster Perpetual. That model’s patented Perpetual movement contained a rotor mechanism enabling it to self-wind. In another trendsetting move, in 1945, the brand debuted the Datejust, with a date window prominently displayed on the dial.


The company’s two most iconic models are sports watches. Although the Submariner, which debuted in 1953, was developed as a dive watch, its waterproof case, solid construction and good looks made it a favorite of adventurers and urbanites alike, including James Bond, who wore it in classics like Dr. No and Goldfinger. The Daytona, the racing chronograph made famous by Paul Newman, is especially sought after by collectors. Newman’s personal Daytona, which hit the auction block in 2017, sold for $17.8 million.


Find vintage and contemporary Rolex watches, bracelets and more on 1stDibs.