Verger Freres Jewelry

VERGER FRERES Founded in 1872 For the discerning ones Wear Verger watch it's integrate the club of famous clients : Mary Pickford, Arletty, Mistinguett, Joan Crawford, Paulette Godard, Katherine Hepburn, Claudette Colbert, Greta Garbo, Marlene Dietrich, Dolores Del Rio, Anne May Wong, Merle Oberon, Mae West, Sonja Henie, Gloria Swanson... Founded in 1872 by Ferdinand Verger, Verger Frères realised the synthesis in its time between Art Nouveau and Art Deco. Due to its recognized know-how during the Roaring Twenties, Verger Frères worked for the most renowned European jewelers such as Boucheron, Van Cleef & Arpels, Hermès, Ostertag or Lacloche Frères, as well as the great American Jewelers such as Tiffany & Co, Marcus & Co, Black Starr & Frost. Thus, Verger Frères became a Jeweler of Jewelers, working for all the major houses, from Place Vendôme in Paris, to Rue du Rhône in Geneva, to 5th Avenue in New York and Rodeo Drive in Los Angeles. A Gerald Genta of its Time. During the 1920s, the city of Paris became the capital of the arts and the privileged meeting place for artists and intellectuals of that time. Thus, Gertrude Stein introduced Picasso, Braque and Matisse to the works of Hemingway and Scott Fitzgerald. The beautiful world frequents the salons of the capital, and Verger Frères is the jeweler of choice for many personalities. A year before the great founding exhibition of Art Deco in Paris, in 1924, French luxury was exported to New York at the Grand Central Palace for an exhibition which, for the first time, brought together Parisian jewelers such as Verger Frères, Cartier, Mauboussin or Templier with fashion designers like the Callot sisters, Paquin, Vionnet, Jeanne Lanvin, or Worth. Thanks to this exposure, it will be able to develop throughout the United States with a presence at Neiman Marcus as well as at the first retailers in major American cities such as Philadelphia (Caldwell J.E.), Palm Beach (Greenleaf & Crosby) or Chicago (Trabert & Hoeffer ) and especially in Los Angeles with Trabert & Hoeffer and Laykin, two of the jewelers, of which all of Hollywood was a customer. Verger deserves immortality, as do most of the objects that they made. As Ralph Esmerian concisely put it: “In terms of their creativity and production, they’re [Verger] right at the top of the French manufacturers, including the great retail names”. Make the perfect gift with this fabulous Art Deco watch by Ferdinand Verger the founder of Verger Frères. The early pieces will bear the early trademark, “FV”, for Ferdinand Verger (after 1872); “VF” for Verger Frères from 1911–1935; Georges Verger...