Original Vintage French Lithograph Poster, 'Au Bon Marche' by Rene Vincent, 1920

Vincent only got to devote a little time to posters once he was in his forties, after working for many years in various publications--mainly humor and fashion magazines--and decorative design. However, once he made the switch, he produced prolifically posters, even using additional pseudonyms. He preferred sleek automotive posters but also produced a large body of work for other clients. Most notable are the many designs, from about 1920 to 1930, for the Au Bon Marche department store. They combine humor, emotional appeal, and elegance in equal proportions to magnificent ends. He was influential in the Art Deco movement in the period between the two world wars. Rene Vicent was an illustrator for La Vie Parisienne, The Saturday Evening Post, L'Illustartion, and Fantiso; most of his contributions to these magazines were fashion illustrations. He created many advertisements for Bugatti, Peugeot, Michelin, and Shell Oil Company. His most recognizable work is the Porto Ramos Pinto poster.