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American Large Size Soda Fountain Serving Tray "Holly Brand Chocolates" C.1910
$2,250
£1,673.82
€1,962.42
CA$3,146.91
A$3,513.62
CHF 1,843.56
MX$43,364.25
NOK 23,173.76
SEK 21,683.16
DKK 14,639.99
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About the Item
"Holly Brand Chocolate" is the theme of this tray as noted at the base border. They were turn of the century chocolate makers. This is a very RARE serving tray sought after by advertising collectors; exemplifying the proverbial attractive woman "Marcelle" as the subject of the hand painted and lithographed, larger than usual tray at 19" diameter. "Marcelle" was, no doubt, a well known beauty at the time and appeared on several other American Art Work signs and trays. She was the first "Gibson Girl"; a made up female figure representing the new ideal independent, and well educated, free thinking woman. Women's suffrage was not far behind.
The tray is completely original in every respect and is in excellent condition with strong colors, hand painted border perimeter, crisp figures, the genesis and manufacturer at the base "The American Art Works". The copyright date of 1910 appears on the same line along with the location of the company is Coshocton, Ohio. There is no touch up or restoration of any kind. There are a few scratches in the field, as there would be for a serving tray, but obviously very little used as you can see by the images of the surface.
"The American Works" company was the standard for the production of high quality tin advertising signs; especially after having purchased their highly accredited competition "The Meeks Company" a few years earlier.
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This is a wonderful piece, highly sought after by soda fountain and "barware" collectors, along with those seeking quality advertising, or simply for someone looking for an outstanding, stand alone, unique item of Americana. The value is in the condition, it's unique size, and the rarity (you won't find another one noted or for sale on the internet).
Dimensions: 19" diameter x 1 1/8" high
Provenance: from my own personal collection having acquired the tray in 1995. from an esteemed collection of advertising
Note: I am a second generation antiques dealer and have been in business for 50 years; I am also a member of several prestigious antique associations. Thus, I am well qualified to inspect and evaluate the products I offer for sale and I guarantee them to be authentic and as I have described. I have examined this under both a black light and 10 power loop.
- Creator:The American Art Works (Maker)
- Dimensions:Height: 19 in (48.26 cm)Width: 19 in (48.26 cm)Depth: 1.13 in (2.88 cm)
- Style:Art Nouveau (Of the Period)
- Materials and Techniques:Tin,Pressed
- Period:1910-1919
- Date of Manufacture:Circa 1910
- Condition:
- Seller Location:Incline Village, NV
- Reference Number:1stDibs: LU973245551782
About the Seller
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