Skip to main content
Want more images or videos?
Request additional images or videos from the seller

Midcentury Willy Rizzo Chrome and Brass Vide-Poche, Italy, 1970s

About the Item

Gorgeous Vide-Poche fully made in chrome and brass. This fantastic piece was designed in Italy during the 1970s and is attributed to a Willy Rizzo production. This lovely decorative piece features a sqaure structure made in chromed metal with a central frame in brass. The contrast between the two materials is incredibly elegant. This wonderful pocket emptier will allow you to smarten and enhance a midcentury studio or a modern living room. Measures in cm: Width - 20 Depth - 20 Height - 1,7 Born in Naples, Willy Rizzo started his career as a photographer in Paris very early in the 1940s. Great photographer of personalities, fashion and great reports, he has exhibited all over the world: at Galerie Agathe Gaillard in Paris,at Galerie Bukamura in Tokyo, at Maison de la Photographie in Moscow, atMallett gallery in New York and London, at the Grimaldi Forum in Monaco, or evenat the MUBE in São Paulo. In 1968, he moved to Rome and began his work designer for his personal needs because, according to him, "Scandinavian furniture was neither comfortable enough nor luxurious enough. " When asked, he created his workshops in 1970 and launched its points of sale worldwide." Imagination and strong modern style" are the words that define his style. Today his Elliptical marble table is exhibited at MoMA in New York. Willy Rizzo married Dominique Rizzo in 1979. They have three children, Willy Jr, Camilla and Gloria. In 2009, they opened the Willy Rizzo Design and Photography Studio at 12 rue de Verneuil in Paris 7e. Willy Rizzo died in 2013 but his Studio continued to support his work through exhibitions and numerous projects. "Imagination and strong modern style, which blends very well with any other environment" define the Italian style of 1965-1980 which Willy Rizzo claims. As the designer puts it so well, it all started in a hair salon, located in Piazza di Spagna in Rome, at the end of 1966. While his wife Elsa is getting her hair done, they both discuss their installation in Italy, where their respective careers take them so often. Willy likes this area, he asks the hairdresser if there is a real estate agency nearby. "Sure, just around the corner but you will need a miracle to find an apartment." And the miracle happened in the form of a second floor occupied by a shirt manufacturer overlooking the Piazza di Spagna. It was a very abandoned one-room commercial space, with no water supply and practically uninhabitable. He immediately signs a rental contract for six months and returns triumphantly to the hairdressing salon, all in 45 minutes. With a group of local artisans, Willy turns this room into an apartment. He wants brown and gold walls, a silver-colored kitchen, black floors and ceilings. Then he designs furniture: sofas, coffee tables, consoles, hi-fi furniture and everything in between. The result is very chic. Willy Rizzo never intended to become a furniture designer, just his friends saw what he had done in his apartment and fell in love with his furniture. And since he had many friends in fashion, film, orders poured in. One of his first clients was Ghighi Cassini, a social columnist for the American Hearst newspaper who invented the "Jet Set" formula to describe the universe and lifestyle that Fellini immortalized in Dolce Vita. Cassini wanted a modern apartment in a classic Palazzo. Willy Rizzo has always loved beautiful things, beautiful antiques, he knew how to create contemporary furniture that integrated perfectly with the old. This order has appealed to others from across the Jet Set and high-net-worthy Italian society. Salvador Dali ordered several pieces for him, as well as Brigitte Bardot for the interior of the Madrague in Saint-Tropez. He furnished apartments for aristocrats in Palazzo Borghese and Palazzo Ruspoli. The Rizzo style marked an era. Considered the designer of Dolce Vita, he also embodied him. The demand was such that in 1968, he decided to set up his own company. He installed his establishments outside Rome, in Tivoli where his team increased from 8 employees to 150. In the following years, he created more than 30 pieces of furniture, steel tables with travertine top, bronze table lamps, all handmade. His furniture is contemporary in style and always based on natural and noble materials such as wood, marble, stainless steel, brass, and wild boar. He opened a Willy Rizzo boutique on rue du Faubourg Saint-Honoré, then several in France and in Europe, as well as points of sale in New York, Miami and Los Angeles. His creations are published in numerous magazines. In 1978, Willy sold and returned to his first love, the photo. "I have never tried to become a businessman and I am starting to get bored. I miss my bohemian life as a photographer”, he said. During these 10 years, Rizzo, a great admirer of the sophistication of Mies van der Rohe, Le Corbusier and Ruhlmann, has developed a style that is very easily recognizable today. These pieces have simple lines with well-marked geometric shapes in carefully chosen materials, inlaid in chrome and brass. He has always remained faithful to the traditional use of materials specific to artisans, avoiding entering the mass production system and the plastic that was in tune with the times. The style was first defined by its customers and the interiors to be decorated. Comfort, solidity and practicality are also important elements. As we could say that his photos are beautiful because they have a rare simplicity, we can say that his furniture works perfectly in contemporary decor because they have an elegant simplicity and a reason for being. The originality of his furniture comes from his independence as a designer who has never copied or collaborated, which explains this striking and very different style.
  • Attributed to:
    Willy Rizzo (Designer)
  • Dimensions:
    Height: 0.67 in (1.7 cm)Width: 7.88 in (20 cm)Depth: 7.88 in (20 cm)
  • Style:
    Mid-Century Modern (Of the Period)
  • Materials and Techniques:
  • Place of Origin:
  • Period:
  • Date of Manufacture:
    1970s
  • Condition:
    Wear consistent with age and use.
  • Seller Location:
    Roma, IT
  • Reference Number:
    1stDibs: LU3067334163302
More From This SellerView All
  • Midcentury Lucite and Brass Octagonal Italian Tray, Willy Rizzo Style, 1970s
    By Willy Rizzo, Christian Dior
    Located in Roma, IT
    Amazing Mid-Century tray in clear lucite and brass. This fantastic item was designed in Italy in the 1970s and is attributed to Willy Rizzo. This incredibly elegant centerpiece is u...
    Category

    Late 20th Century Italian Mid-Century Modern Serving Pieces

    Materials

    Brass, Metal

  • Midcentury Crystal Lucite and Chrome Italian Tray in Willy Rizzo Style, 1970s
    By Willy Rizzo, Christian Dior
    Located in Roma, IT
    Amazing midcentury crystal lucite and chrome tray. This fantastic piece was designed in Italy during the 1970s and it is attributed to Willy Rizzo. This centrepiece is unique as t...
    Category

    Late 20th Century Italian Mid-Century Modern Serving Pieces

    Materials

    Metal, Chrome

  • Midcentury Ice Effect Lucite and Chrome Italian Tray, Willy Rizzo Style, 1970s
    By Christian Dior, Willy Rizzo
    Located in Roma, IT
    Stunning midcentury decorative tray in ice-effect clear lucite and chrome. This elegant tray was made in Italy during the 1970s and it is attributed to Willy Rizzo. This centrepiece...
    Category

    Late 20th Century Italian Mid-Century Modern Serving Pieces

    Materials

    Metal, Chrome

  • Willy Rizzo Mid-Century Dark Amber Lucite and Chrome Italian Ashtray, 1970s
    By Willy Rizzo
    Located in Roma, IT
    Wonderful dark amber lucite and chromed metal ashtray. This fantastic item was designed in Italy during the 1970s following the style of Willy Rizzo. This ashtray is fantastic bec...
    Category

    Late 20th Century Italian Mid-Century Modern Centerpieces

    Materials

    Metal, Chrome

  • Midcentury Guzzini Tortoiseshell Effect Lucite and Brass Vide-Poche, Italy 1970s
    By Guzzini, iGuzzini
    Located in Roma, IT
    Stunning pocket emptier or centerpiece in tortoiseshell effect lucite and polished brass. This fantastic piece was designed in Italy in the 70s by Guzzini (the original label of the ...
    Category

    Late 20th Century Italian Mid-Century Modern Centerpieces

    Materials

    Metal, Brass

  • Tray Centrepiece Ice Effect Tray, Lucite Chrome Willy Rizzo Style, Italy, 1970s
    By Christian Dior, Willy Rizzo
    Located in Roma, IT
    Centrepiece or tray effect in plexiglass with ice effect. Attributable to Willy Rizzo, Italy, 1970s. Measure: 53 x 38 x 5 cm in height.   
    Category

    Late 20th Century Italian Mid-Century Modern Serving Pieces

    Materials

    Metal, Chrome

You May Also Like
  • Midcentury Round Vide-Poche Dish in Travertine by Fratelli Mannelli, Italy 1970s
    By Fratelli Mannelli
    Located in Rome, IT
    Midcentury large round vide-poche dish in travertine by Fratelli Mannelli. Made in Italy in the 1970s. The original label is still attached on the back, as shown in the pictures.
    Category

    Vintage 1970s Italian Mid-Century Modern Decorative Dishes and Vide-Poche

    Materials

    Travertine, Marble

  • Midcentury Round Vide-Poche Dish in Travertine by Fratelli Mannelli, Italy 1970s
    By Fratelli Mannelli
    Located in Rome, IT
    Midcentury round vide-poche dish in travertine by Fratelli Mannelli. Made in Italy in the 1970s. The original label is still attached on the back, as shown in the pictures.
    Category

    Vintage 1970s Italian Mid-Century Modern Decorative Dishes and Vide-Poche

    Materials

    Travertine

  • Vide-Poche in Silver Metal, Brass and Mirror by Tommaso Barbi, Italy 1970s
    By Tommaso Barbi
    Located in Rome, IT
    Rectangular Vide-Poche centerpiece in silver metale, mirror e corners brass by the Italian designer Tommaso Barbi. Made in Italy in the 1970s.
    Category

    Vintage 1970s Italian Mid-Century Modern Decorative Dishes and Vide-Poche

    Materials

    Brass, Metal

  • Vide-Poche Dish Murano Glass "A Canne" by Orlando Zennaro, Italy, 1970s
    By Orlando Zennaro
    Located in Rome, IT
    Gorgeous vide-poche dish blue, green and clear murano glass striped "A Canne" by Italian artist Orlando Zennaro. Made in Italy in the 1970s. Orlando Zennaro was glass master an...
    Category

    Vintage 1970s Italian Mid-Century Modern Decorative Dishes and Vide-Poche

    Materials

    Murano Glass, Blown Glass

  • Midcentury Centerpiece Basket Rattan and Brass, Italy 1970s
    Located in Rome, IT
    Oval centerpiece basket in rattan with handles featuring brass borders. Made in Italy in che 1970s.
    Category

    Vintage 1970s Italian Mid-Century Modern Centerpieces

    Materials

    Metal, Brass

  • Postmodern Lino Sabattini Silver-Plated Brass Shell Vide-Poche, Italy
    By Lino Sabattini
    Located in Bresso, Lombardy
    Made in Italy, 1970s. This is a great silver plated brass vide-poche in the shape of a shell. Its simple design was created by Lino Sabattini. This is a vintage piece, therefore it ...
    Category

    Vintage 1970s Italian Post-Modern Centerpieces

    Materials

    Silver Plate, Brass

Recently Viewed

View All