The Nuptial Vase, a Traditional Sardinian Wedding Carafe by Walter Usai

Pretziada is an interdisciplinary project combining the worlds of journalism, design, craftsmanship and tourism. Our mission might seem contradictory - we want to bring the world to Sardinia in order to preserve all of the particularities of this Mediterranean island. But we truly believe that, working with full respect for the unique local heritage and traditions we can bring change, modernity and innovation to Sardinia without losing an ounce of authenticity. We live full-time on the island, traveling through small mountain towns and coastal villages, learning about the culture and meeting artisans. Ivano, born and raised in Milan, comes from the world of fashion and contemporary art. Kyre, a native Californian, spent years as a Set Designer in New York. In 2015, we moved to a small, rural corner of southwestern Sardinia to begin Pretziada. We've since been honored to win The Design Prize for Best Design Newcomers and to be included in the Beazley Designs of the Year show at the London Design Museum. Our small, curated collection is composed of a combination of classic Sardinian art-crafts as well as exclusive collaborations between Sardinian artisans and international creatives. Each item is backed up by months of research and confrontation, followed by true interaction among the artists, artisans, designers and us. The collection exudes sardità (the essence of Sardinia) with a contemporary, clean aesthetic.