Pepsi Logoed Concorde Jetliner Desk Model on Lucite Base

About the Item

A very cool Pepsi logoed Concorde jetliner desk model on lucite base, circa late 1990s. The model measures 5.5" in wingspan x 12"D x 2.75"H and sits on a high quality chrome stand. A very nice piece of aviation history! #3263 Background In 1996, the Pepsi Cola company underwent a major rebranding. As part of this, they signed a deal with Air France to charter the Concorde and paint it blue. They put the Pepsi logo on the tail, and the word Pepsi on the side of the plane. The new Pepsi can design was set to be electric blue in color, to distinguish it from the red cans of Coca Cola. Pepsi arranged for the Concorde to make 16 flights in this new color scheme. At the time, there were only twenty Concorde aircraft in existence. Pepsi kept the cost confidential, but the cost of just painting a Boeing 747 can exceed $150,000. The paint they used was specially designed to handle the intense heat of the Concorde. Workers spent 2,000 hours and used 200 liters of blue paint. Eventually, the plane was flown to London’s Gatwick Airport, where hundreds of journalists were assembled from 40 countries to cover the story. For the big reveal, Pepsi hired supermodels Claudia Schiffer and Cindy Crawford, as well as tennis star Andre Agassi. The Pepsi Concorde completed 16 flights to ten cities in Europe and the Middle East. Due to the paint, the Concorde had to fly at Mach 1.5 or slower throughout the trip. After the tour, the Concorde was restored to its original Air France colors.

Dimensions:

Height: 2.75 in (6.99 cm)Width: 12 in (30.48 cm)Depth: 5.5 in (13.97 cm)

Materials and Techniques:

Lucite,Metal,Cast

Place of Origin:

Japan

Period:

Late 20th Century

Date of Manufacture:

Late 1990s

Condition:

Wear consistent with age and use. Minor losses. I pair of small wheel are missing on the underside. You would only notice it if you were looking for it.

Seller Location:

San Diego, CA

Reference Number:

Seller: #32631stDibs: LU936636537002

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