Dig It Armchair in Wool Velvet

Transcending classification, Gio Pagani’s furniture designs span several styles in an eclectic expression of ongoing artistry. Forever evolving, Pagani draws inspiration from history, fashion and social movements to imbue his furniture with symbolism unique to each collection.

Maison GIOPAGANI, GIOPAGANI Couture and GIOPAGANI Atelier are the three main branches that make up Pagani’s namesake brand. While Maison is the creative hub for all things architectural and interior design, Couture focuses on furniture design, with Atelier serving as the physical space in which to display Pagani’s designs.

GIOPAGANI Couture previewed at the 2015 edition of Milan Design Week before fully showcasing its furniture the following year at the Atelier. Categorized into Capsule Collections, each of Pagani’s design series embodies a different style and theme. 

One Capsule Collection, Senza Fine, is an ode to Italian design culture, emphasizing bold color and patterns, while another, Sartoria, draws from the fashion world as a sort of “haute couture” furniture collection centered on specific material choices. A third, Chat Noir, meets Paris in a very Art Nouveau–inspired collection, while Éclat D’eau introduces Art Deco elements into its lighting designs. Illogica Allegria is a second lighting collection — this time, featuring Murano glass and metal in modern designs.

“I often see myself as a tailor, a figure who, entering deeply into the customer’s culture, tries to better interpret his story . . . in an excellent way,” Pagani has said of his bespoke interiors and custom furnishings.

He designed interiors for both of the Rock restaurants on the island of Sardinia and led the redesign of Drogheria Parini on Via della Spiga in Milan. A collaboration with innovative wallpaper company Wall&decò introduced new energy and perspective to the use of contemporary wallpaper, tactfully bringing it back into the fold of interior design.

On 1stDibs, find a collection of GIOPAGANI seating, tables and lighting.

GIOPAGANI is an all-around project dedicated to the world of Interior Design born in 2015. Reinterpreting shapes by dressing them with material and color, this is the philosophy of the brand. A poetics that is staged through a vocabulary of color that is expressed by distinguishing the brand in a decisive way. The creative philosophy of the designer is to read codes and styles belonging to different memories and inspirations, reinterpreting them in a contemporary key and giving life to Capsule Collections: thematic containers that generate different and representative worlds, rich in sounds and stories that make them unique. A dynamic creativity, in continuous evolution. A stylistic journey through the eras and places that have characterized the history of design. “I often see myself as a tailor, a figure who, entering deeply into the customer’s culture, tries to better interpret his story and is able to create a suit able of representing him in an excellent way. A creativity free from standardized production systems.” We rely on Italian artisanship and its universal uniqueness as if it were a scientific rule, the only way to achieve beauty and create objects that overcome trends and fashions. An industrial craftsmanship that allows you to carefully follow the creation of every single product, an Haute Couture process for the large manual component that characterizes it.