Giorgio Saporiti Flower Lounge Chair for Il Loft, Italy 1990's

The younger brother of Sergio Saporiti — founder of lauded interiors and furniture brand Saporiti Italia — Giorgio Saporiti is an art director and interior designer. He served for decades as co-owner with Sergio at Saporiti where he led the upholstery division and more. Giorgio designed furniture for B&B Italia and partnered with Ottavio Missoni for years on textiles and interiors, and in 1994, he founded Il Loft.

Established initially as Fratelli Saporiti in 1950, mid-century Italian furniture maker Saporiti Italia has a reputation for avant-garde and enduring designs, and its tables, chairs and cabinets inspire all who have had the pleasure of contemplating them.

Furniture designer Sergio Saporiti founded Fratelli Saporiti with a vision of creating pieces ahead of their time. By staying on top of the cultural shifts taking shape during the postwar era — and finding inspiration in the craftsmanship, durability and sensibility of Scandinavian design — Saporiti was able to tap into what the public wanted. His focus on using high-quality materials ensured that every welcoming chair and table could be used and enjoyed for decades to come.

In 1965, Saporiti collaborated with Italian designer Alberto Rosselli, a pioneer of the industrial design movement. They created such iconic pieces as the Confidential sofa, the Moby Dick chaise lounge and the Jumbo chair. In the 1970s, Saporiti initiated another collaboration with Italian designer Giovanni Offredi. The prolific partnership resulted in universally renowned designs like the Paracarro table and the Sail chair. Together, they also created the curving Wave sofa, which was popular in international markets.

The joint projects were a success, and the brand opened many international showrooms throughout the 1970s. This era also led to a partnership with Missoni — the celebrated Italian fashion brand worked closely with Giorgio Saporiti to create rugs and fabrics for its range of seating and more, and later, in 1983, Missoni expanded into home furnishings. At this time, the company officially rebranded as Saporiti Italia and released a line of customizable furniture, including the Avedon sofa, in collaboration with designer Mauro Lipparini.

Since then, Saporiti Italia has pivoted to furniture contracting and design management. To this day, the company remains under the ownership of the Saporiti family, and vintage Saporiti furniture continues to capture the imagination of collectors worldwide.

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