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Pedro Franco Icone chair, Ancestralidade Collection, Brazil 2023

About the Item

The collection of Icones chairs created by designer Pedro Franco is a high quality piece of art design by A LOT OF Brasil. With a laser-cut carbon steel structure and electrostatic painting and a leather upholstered seat, it looks more like a sculpture. The piece is new, limited edition, made to order and is a true work of art! The Brazilian brand whose identity is "industrial experimentation", presented in 2023 a new collection signed by Brazilian designer Pedro Franco. Called ANCESTRALIDADE, the collection seeks to create a counterpoint to the "instagrammable" phenomenon; and betting on an aesthetic based on the values that "Design is Communication". The research was based mainly "in the archetypes", by Carl Jung, who explores the collective unconscious and the materialization of this relationship through images that carry intrinsic expressions of humanity The research point was ancestry, more specifically the original Brazilian peoples (the Indians) who recorded their drawing on the walls of caves located in Serra da Capivara (Piauí), twelve thousand years ago. With such a form of expression, they not only recorded their own existence but also used it as communication between their peers, their tribe. Exactly like the Brazilian Pixo (today) in which the marginalized population imposes its existence, through its "authorial" writing, leaving its personal mark eternalized"on the city walls. According to Franco, the meaning of beauty nowadays needs to be analyzed in a more philosophical way. What does it add to each user? What does it bring from the soul of the “place” in which it was developed? How is your production process? And finally, what will it add to society? A design product as a critical and emotional platform, consequently brings a relationship between products and people, thus being the best way to be sustainable. Such thinking generates a break with the habit of disposable consumption, so common in today's industrial production. A LOT OF Brasil is a brazilian high end design brand born from the advice of the great expert in the history of Italian design Vanni Pasca (1936 - 2021). Pioneer is the word that defines the Brazilian design art brand, founded in 2012. It was the first Brazilian industry invited to participate in the Salone Internazionale del Mobile in Milan. It was also the first Brazilian industry to collaborate with international designers. In his portfolio there are exclusive pieces signed by big names in international design: Alessandro Mendini, Fabio Novembre, Paolo Ulian, Vico Magistretti (Italy) Nika Zupanc (Slovenia) Xavier Lust (Belgium) Pedro Franco, Campanas (Brazil). His pieces are produced on Brazilian soil, with experimental production processes, both in the use of (eco-sustainable) raw materials and in the creation of solutions that mix the industrial with the artisanal. The traits that define the identity of the Brazilian brand are: Glocality, Industrial Experimentation and New Materials.

Dimensions:

Height: 39.38 in (100 cm)Width: 22.84 in (58 cm)Depth: 17.72 in (45 cm)Seat Height: 17.72 in (45 cm)

Sold As:

Set of 6

Style:

Post-Modern (In the Style Of)

Materials and Techniques:

Leather,Steel,Painted

Place of Origin:

Brazil

Period:

21st Century