Suite by Jorge Zalszupin (Sofa, 2 Chairs, Table and Side Tables
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Suite by Jorge Zalszupin (Sofa, 2 Chairs, Table and Side Tables
About the Item
Jorge (Jerzy) Zalszupin Born Poland 1922
Jorge Zalszupin started architecture on Romania where he had fled after the invasion of Poland by the German army. When World War II ended, he went o live in Northern France where he participated in the housing reconstruction programme. In 1949, he immigrated to Brazil and worked in Luciano Korngold’s architectural office until he could open his open studio in partnership with Jose Gugliota. After receiving several orders to design furniture for his clients, he found it a partnership with some cabinet makers and in 1959 established L’Atelier which initially made furniture with a design appropriate to both office and residential use. During this period, the architect Julio Roberto Katinsky collaborated in the work of L’Atelier. The company subsequently focused more on the production of office furniture and supplied the pieces for the lobbies of the international Airport in Sao Paulo having also manufactured the check-in counters. In contrast to his organic architectural designs which reject the “Bauhausian Rationalism,” Zalszupin’s furniture shows strong influences of modern constructive designs from Scandinavia.
The company L’Atelier, had two consecutive stores in Sao Paulo, and in 1970 was sold to the Forsa Corporation which already owned the iron fittings manufacturer Laminacao, Brazil, the plastics company, Hevea and the computer manufacturer Labo. Zalszupin was promoted to Product Research & Development Director across all of those companies and founded an advisory firm where the designers Oswaldo Mellone from Paulo Jorge Pedreira and Lillian Weimberg work. Working across four different industries made the Forsa design team a true creation laboratory which took advantage of the available techniques in all of the industries. L’Atelier, which up to that time used only wood and metal in furniture structure, began presenting plastic products, developed by Hevea. Hence, there appeared the Putzkits line for medicine cabinets, tools and accessories for sewing and painting, and that developed into the office partitioning section of the company. L’Atelier even extended its production line to trash cans, ashtrays, buckets of rice cubes, and modulated elements that could be stacked up, designed by Jo Colombo. Other products were Hille chair and arm chair with a Polypropylene shell by Robin Day. L’Atelier furnished, amongst other important places, the Legislative Assembly of the state of Sao Paulo. In the Hevea Company, the designers were responsible for as line of household appliances named Eva, which raised the standard of plastic products (which previously had been considered as being of very low quality) to well-designed, elegant and ingenuous, accessible items, and sold in supermarkets. The Forsa team was deactivated at the end of the 1980’s and since then Zalszupin has dedicated his time to architecture and painting.
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