Poltrona Frau Dilly Dally Design Luigi Massoni

Luigi Massoni was one of Italy’s most prolific designers and instrumental in the growth of the country’s design industry in the postwar years through his products, advertising campaigns and journalistic work at Italian magazines.

Born in Milan, Massoni trained at the Collettivo di Architettura in Milan and worked as an architect and designer as well as a freelance journalist and consultant. He was involved with many of Italy’s most influential brands, such as Poltrona Frau, the Guzzini group and Alessi. Massoni was hired by Alessi, the legendary housewares and kitchen utensils manufacturer, which had been around since 1921, in the mid-1950s. In 1957, he collaborated with like-minded product designer Carlo Mazzeri on the universally renowned stainless-steel cocktail shaker 870, which, followed by other kitchen containers for the brand, was one of the first objects from Alessi that hadn’t been created in-house.

Together with architect Carlo De Carli, Massoni founded a magazine called Il Mobile Italiano and later Mobilia, an association of Italian furniture makers and one of the first organizations that focused on the promotion of Italian design. In the 1960s, Massoni began to design lamps and serveware for Guzzini, where he also consulted on design and company communications. He designed revolutionary furnishings for the kitchen at Boffi Cucine, producing modular kitchens, cabinets without traditional handles and more.

On 1stDibs, browse a collection of vintage Luigi Massoni vanity tables, sideboards, table lamps and more.

If an Italian soldier named Renzo Frau had never traveled to Great Britain and set eyes on a Chesterfield armchair, it is unlikely that legendary handcrafted furniture maker Poltrona Frau and its classic sofas, armchairs and vanities would exist today.

Upon completing his service in the Italian army during the early 1900s, the Sardinian-born Frau worked for faux leather manufacturing company Dermoide Patent in Turin. While at the firm, he was sent to England, where he became enamored with leather Chesterfield armchairs. Intrigued and inspired by their rolled arms and tall, imposing profile, Frau returned to Turin, where he started his own leather-upholstered furniture company, Poltrona Frau, in 1912. He began to import the sumptuous Edwardian seating for the high-end domestic market. 

Frau made slight modifications to the English seat that he’d so admired, and among Poltrona Frau’s first successful designs was an iconic armchair in 1919 appropriately called the Chester. Believed to have been custom-made for Filiberto Ludovico of Savoy, Duke of Pistoia, the Chester reflected the era’s emerging Art Deco style. Frau’s chair was comfortable and functional, and he implemented the traditional upholstery technique capitonné, which refers to stuffing that is buttoned. The Chester featured a pouf and an arm that was possibly included to hold the Duke’s ashtray. The seat’s high-quality craftsmanship and integration of exquisite full-grain leather made it covetable among Italy’s elite.

When Renzo Frau died in 1926, Poltrona Frau was appointed furniture supplier to Italy’s royal family. The company furnished grand hotels, designed the interiors for Expo Turin 1928 and outfitted an Italian transatlantic ocean liner. 

For more than a century, Poltrona Frau has collaborated with hundreds of leading architects and designers from around the world. It issued such iconic mid-century modern pieces as Gio Ponti’s Dezza armchair, the 1960s-era Dilly Dally vanity by Italian designer Luigi Massoni, stackable tubular steel Movie armchairs by Italian architect Mario Marenco and French architect Jean-Marie Massaud’s sleek, angular Kennedee office sofa.

Poltrona Frau has established showrooms all over the world and creates interiors for Italian automotive brands Maserati and Ferrari. The company is owned by Haworth and continues to introduce innovative, handmade home furnishings while occasionally gazing back into time — its Chester line, a modular seating system by Poltrona Frau CEO Nicola Coropulis and Roberto Lazzeroni, is a contemporary interpretation of the founder’s original Chesterfield-style seating.

Find vintage Poltrona Frau club chairs, coffee tables, desks and other furniture on 1stDibs.