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Alphonse Mucha Biscuits Lefevre-Utile 1897 Original Art Nouveau Poster

$15,000

About

Lefevre-Utile, the French biscuit maker commissioned top artists to create their publicity. In addition to this exquisite Art Nouveau poster featuring one of Alphonse Mucha’s most charming young ladies with her hair cascading through the image offering a dish of wafers to her viewers, Mucha designed Lefevre-Utile’s box tops, wrappers and posters. This is the original 1897 calendar version of the poster and is the first instance that the LU initials appear in the poster design; it is a part of the golden border that protrudes into the central image. LU represents the initials of the company’s founder Jean-Romain Lefevre and his business partner and wife, Pauline-Isabelle Utile. Thus began the tradition of incorporating LU into all of their advertising designs. Within a few years, the success of the logo resulted in the company becoming known as LU. Another interesting design feature in this poster is the weaving of the wheat sheaf and sickle into the fabric of the dress, a subtle reference to the harvest and its abundance. In all, we can see why Mucha’s name is synonymous with Art Nouveau in the French poster. Just a note about the custom framing: It is a hand-carved gilt frame with a silk mat. The framing conforms to current standards for archival framing which means that the silk is wrapped around a 4-ply rag mat, the poster is properly hinged to a 4-ply rag support and we have used Tru-Vue’s museum optium glazing which filter 99 percent of the UV light and is also non-reflective.

Details

  • Creator
  • Dimensions
    Height: 33 in. (83.82 cm)Width: 26 in. (66.04 cm)Depth: 1.5 in. (3.81 cm)
  • Style
    Art Nouveau (Of the Period)
  • Materials and Techniques
  • Place of Origin
  • Period
  • Date of Manufacture
    1897
  • Condition
    Wear consistent with age and use. Lithograph printed in colors, printed by Champenois, Paris, France 1897. Condition: Near Fine (A-) excellent color and reflective gold; a few small cracks and minor staining, framed. Rennert/Weill 22.
  • Seller Location
    Los Gatos, CA
  • Reference Number
    Seller: 97691stDibs: LU8553825656

Shipping & Returns

  • Shipping
    Rates vary by destination and complexity. We recommend this shipping type based on item size, type and fragility.
    Ships From: Los Gatos, CA
  • Return Policy

    A return for this item may be initiated within 3 days of delivery.

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About the Seller
5 / 5
Located in Los Gatos, CA
Recognized Seller
These prestigious sellers are industry leaders and represent the highest echelon for item quality and design.
Established in 1978
1stDibs seller since 2008
14 sales on 1stDibs
Typical response time: 2 hours
Associations
The Art and Antique Dealers League of AmericaAntiques Associations Members
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