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Leonetto Cappiello, Original Vintage Art Nouveau Poster, Biscuits Pernot, 1905
$10,712.45
£7,793.19
€8,900
CA$14,619.42
A$16,280.05
CHF 8,472.86
MX$200,731
NOK 107,908.41
SEK 101,423.44
DKK 67,733.14
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About the Item
Original vintage Poster for Biscuits Pernot by Leonetto Cappiello dating from 1905.
Leonetto Cappiello (1875 - 1942) was born in Livorno, Italy, and spent most of his adult life in Paris where he became one of the most prolific poster artists of all time (he created more than 500 different poster designs for many of the most famous brands of the period).
Pernot cookies were baked in Dijon, Bourgogne, a town and region well known for it's gastronomy.
Additional Details:
Materials and Techniques: Colour lithograph on paper
Printer : Imp. P. Vercasson and Co., 43. rue de Lancry, Paris.
Linen backing: Yes
Condition: A. Designates a poster in very good condition. The colours are fresh and there is little or no loss of paper. If there are imperfections they are marginal and imperceptible.
We have been dealing in art, antiques and vintage posters for more than 50 years and, upon request, we are very happy to provide you with Certificate of Authenticity.
- Creator:Leonetto Cappiello (Painter)
- Dimensions:Height: 62.21 in (158 cm)Width: 43.31 in (110 cm)Depth: 0.4 in (1 cm)
- Style:Art Nouveau (In the Style Of)
- Materials and Techniques:
- Place of Origin:
- Period:
- Date of Manufacture:1905
- Condition:Wear consistent with age and use. This poster is linen backed and mounted on acid free paper.
- Seller Location:SAINT-OUEN-SUR-SEINE, FR
- Reference Number:Seller: 2240689037911stDibs: LU7066230388122
Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981.
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About Leonetto Cappiello, The Father of Modern Advertising
Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist.
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