Original Vintage Poster Bovril Repels Colds Chills & Influenza Beef Drink Food

Original vintage food advertising poster for Bovril - Bovril puts Beef into you! - featuring bold black lettering on a white background in a thick red frame border. Printed in Britai...

Original vintage advertising poster - Drink soft drinks made with pure sugar, natural juices and tinctures made by the Belbroadtrest factories - featuring a...

Rare poster by Leonetto Cappiello created in 1911 for the OXO brand. OXO is a range of food products. Artist: Leonetto Cappiello (1875 - 1942) Title: Oxo Date: 1911 Size: 46.5 x 62.2 in / 118 x 158 cm Printer : Imprimerie Publicité Etablissement Vercasson, 6 rue Martel, Paris Materials and Techniques: Colour lithograph on paper Linen backing: Yes Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable). Details: Rare poster by Leonetto Cappiello created in 1911 for the OXO brand. OXO is a range of food products. The OXO cube is a beef broth prepared from meat extract and marketed by Liebig. About Leonetto Cappiello, The Father of Modern Advertising : Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist. Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form. Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form. The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries: Food and Beverage: Campari, Cinzano, Café Martin...

Original Vintage Poster for Dupont d'Isigny Biscuit by Leonetto Cappiello dating from 1933. Artiste : Leonetto Cappiello Titre : Biscuit Dupont d’Isigny Date : 1933 Dimensions : 21.4 x 29 cm Imprimeur : Devambez Editeur Matériaux et techniques : lithographie en couleur sur papier. Marouflage : oui. État : A (Désigne une affiche en très bon état. Les couleurs sont fraîches et il n’y a pas, ou très peu, de pertes de papier. S’il y a des imperfections elles sont marginales et imperceptibles). Details : Affiche commanditée par l’imprimerie Devambez pour promouvoir leur impression : «  Devambez editeur, les affiches qui font vendre ». Affiche réalisée par Cappiello en 1933. Créée en 1889 par Messieurs Dupont et Roussel, la société Dupont d’Isigny est l’un des plus anciens confiseurs français. L’activité de la société débute par la production et le négoce de beurre d’Isigny. A partir de 1894, sur le site de la Cambe (14), elle devient une laiterie spécialisée dans la production de lait, de beurre et de fromages. En 1932, l’activité se diversifie avec la fabrication de biscuits et des fameux caramels. Leonetto Cappiello est un peintre, illustrateur, caricaturiste et affichiste italien, naturalisé français en 1930. Sa carrière d'affichiste commence en 1900 et se poursuit jusqu'aux années 1930. Il reste fidèle à l'imprimerie Vercasson jusqu'au début des années 1920, poursuit chez les Imprimeries réunies et commence, à la même période, à travailler régulièrement pour l'éditeur Devambez, avec qui il signe, de 1921 à 1936, un contrat d'exclusivité. About Leonetto Cappiello, The Father of Modern Advertising Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist. Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form. Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form. The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries: Food and Beverage: Campari, Cinzano, Café Martin...