FASHIONPHILE

For the online retailer of secondary market luxury bags and accessories, ‘Fashionphile’, Uli Wagner designed and remodelled a second floor space on Madison Avenue in NY. Upon entering, the customer is welcomed by two generous and inviting seating areas, a reception and a playful feature display, that leads visually towards the back of the showroom; into a partitioned sales area, where the actual bag evaluation and trade between customer and Fashionphile personnel is taking place. The floor-plan was smartly developed to move as few walls as possible and maintain in principal its previous division between FOH and BOH. However we opened it up toward the windows facing the street and an existing skylight in the back; The intention was to make the space at daytime as bright and welcoming as possible. A well-studied lighting plan generates a similarly positive condition at night and secures good visibility of of the product display. A warm, differently textured material palette contribute to an overall pleasant atmosphere.