Photography: Collin Hughes
Midtown Penthouse
Apartment by Thornton Projects in New York, NY
For Tommy Hilfiger’s return to the runway after several seasons away, they wanted a space that could pull double duty, acting as a VIP lounge for their global talent as well as content production for social and digital advertising. With sweeping views of Times Square, the space featured sculptural pieces in neutral tones and abundant florals. Dedicated signage provided a backdrop for branded content moments,
Over 90 of Tommy’s ambassadors from North America, EMEA, LATAM and APAC were styled and photographed in the penthouse suite. The content from the brand and its ambassadors generated over $14M in EMV, placing them squarely atop the engagement rankings of all labels that presented at NYFW.
