Homegoop-In@Nordstrom

goop-In@Nordstrom

Goop, Gwyneth Paltrow’s highly successful lifestyle brand, is collaborating with Nordstrom in a series of shop-in-shops throughout the US and Canada in the form of shoppable living rooms. To create spaces that reflect the brand's elevated, feminine aesthetic, and yet feel like home, goop and Nordstrom covered the walls in custom Chinoiserie wallcoverings by Fromental and collaborated with 1stdibs for the furniture and design. “Through 1stdibs we were able to curate an assortment of beautiful, mostly vintage pieces to channel the layered sensibility and inspiring authenticity of the brand,” says creative director Brittany Pattner. In the jewel box-like space, shoppers will delight in an assortment of products from goop’s own coveted lines of luxury skincare, wellness, apparel and fragrance products, as well as a curated selection of items from goop’s digital shop.