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Richard Taylor
The Male Gaze: Literally, Playboy Cartoon

1969

$22,000
£16,593.68
€19,165.87
CA$30,823.52
A$34,273.98
CHF 17,943.05
MX$418,663.08
NOK 225,472.07
SEK 212,101.67
DKK 143,071.90

About the Item

We hear a lot about the "Female Gaze". It's how women view art and society from the female perspective. However, we rarely hear about the " Male Gaze" . In this 1969 Playboy cartoon, the Male Gaze is celebrated figuratively and literally. The work depicts an older male stranger who surprises and then languidly gazes at a nude artist's model with reaction expressions from the model, the artist and a painting of the model. There is a bit to digest. The present work encapsulates the perspective of a male stranger as he views a woman through a window in that it objectifies and sexualizes women. That is precisely the point here. In this case, it's not just a woman, it's a remarkable woman — a beautiful woman - an extraordinary ideal woman who is a young model with perfect sexual proportions and was cast as the epitome of feminine pulchritude. The male voyeur passerby is supposed to represent all the readers of Playboy Magazine in 1969. Yet, Playboy estimated that women made up about 20% of their readers /voyeurs as well. We have to assume that when it comes to looking at a super beautiful nude model, Playboy felt that we are all voyeurs… no matter what age or sex. Playboy's tagline was "Entertainment for Men," and maybe for some Women .... and according to this concept, showcasing super-beautiful, sexy women models were the central factor in fulfilling their branding concept. In this cartoon, the caption is mumbled by the bearded beatnik artist, it reads. “ What the hell, let him look - most of my paintings are for the man in the street anyway” What’s funny about the cartoon is the unexpectedness of the male voyeur peeing at the model and then studying her, and despite the startled model's reaction, it’s okay with the artist. In fact, it's the point of his work. He paints pictures of beautiful women so every man can gaze at them. Cartoonist Richard Taylor masterfully communicates a complex narrative in a single image. A lot is going on graphically, and if you follow the lines of sight, it keeps on supporting the underlying narrative and punchline of this gag cartoon. A male voyeur stares at a nude model. The nude model stares back. While they stare at each other, the artist stares at the painting of the model; meanwhile, the same model, now in a finished painting hanging on the wall, stares back at the Artist. Everything comes full circle. Taylor's ingenious compositional devices reinforce the male point of view in this circular and perhaps endless dynamic that men like to gaze at beautiful women. Signed upper left. R. Taylor. Board size 15 x 11.5 Published: May 1968 Playboy Magazine Provenance: Taraba Illustration Art

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